élan Diamond Importers

We’ve known the Bhatia family, who owns Élan Diamond Importers and Gold City Jewelers, for years. I promise you: you will not find a better selection of incredibly unique and exquisite jewelry, for the BEST and most reasonable prices, anywhere in the Washington DC metro area. In addition to buying my fiancée’s engagement and wedding ring (s) from here, I’ve referred four of my closest friends to purchase the engagement & wedding rings for their significant others over the years, and each one of them couldn’t have been more thrilled with the product they received and the price they received it for. I fully second what another reviewer posted: you get professional and fair treatment, with no «sales-​y», trying-​to-​take-​your-​money pressure when you go shopping here. They’re honest, straightforward, reasonable, and beyond fair. You will get the very best deal in a very comfortable buying process.
Can’t recommend strongly enough.

Élan Diamond Importers is by far the best Diamond shop in MD. They are easygoing and explain every aspect of buying the perfect diamond. I bought an engagement ring for my fiancé which was the best quality and for a great value.
My fiancé and I planning to go back for our wedding bands and I have and will recommended Élan Diamond to all my friends and family.

When my girlfriend (now my wife) and I were trying to figure out where we were going to buy her engagement ring, I really thought I was going to end up buying it online at
. I didn’t think that any local stores would be able to compete with their prices for loose diamonds. We started seeing what everyone had, we went to all the jewelry stores at the mall, we looked at many online stores, bluenile, robbins brothers, whiteflash, etc. Then we found élan. I am not sure of the salesman’s name. Possibly was Vik Bhatia (name from other Unilocal review here), he was a very calm, friendly, and professional man who wears a turban (indian/​sikh style). He taught me several new things about diamonds that I did not learn online. He showed us several diamonds around the size range we were interested in, gia certified, egl certified, and uncertified. He told me he would beat the price of any reputable seller, even Bluenile, for a diamond of the exact same specifications. There was absolutely no pressure. She fell in love with one of the custom settings (platinum, engraved, with a halo, and about 80 tiny diamonds all over the halo and sides of the ring). They have a ridiculous amount of custom settings at Élan. We looked at a few hundred of them. So, she had to have that one particular ring and setting. When we asked for the best price he could do, he gave us a number, and that number never changed… and it was a GREAT number. Same with the diamond… no BS, or runarounds, or «let me go ask my manager», nothing like that. Just no pressure, professional salesmanship. This is the price, take it or leave it. Setting was priced a great deal less than you could find online, even for a factory mass produced platinum setting on bluenile. Diamond. I really ended up liking the ability to ACTUALLY SEE the diamond in person. I looked at 3 diamonds of the exact same cut, carat weight, color, etc. and ONE of them was special. The proportions made it appear larger, and the way light reflected off of it was just better. Each one is kind of unique in their own way i suppose. The price we got on our center stone was the same or better than if I would have bought an identically certified diamond from
or any of the other large online diamond sites. It was GIA certified, and laser inscribed. We are very happy with our purchase and would highly recommend élan diamond importers to anyone looking for an engagement ring. You don’t have to spend a ton of money to get a custom (probably one of a kind) setting and diamond, or get great service here. Go to élan, pick a setting, pick a diamond (a certified one is best) then go look online at bluenile to compare prices. Just a really fine experience all the way around. She is extremely happy, and I am comfortable knowing I got a pretty great deal (price wise) on the ring and diamond. You should definitely consider Élan if you are looking for an engagement ring. Even if you are only spending 2000 or 3000 or 4000. You will get so much more for your money here, than any place I found while I was ring shopping.

*****HIGHLY RECOMMEND!
You would be a fool to buy a diamond from any retail chain. élan had a much better selection of stones at cheaper prices. I dealt with Vik Bhatia and he was not only very friendly but he took the time to explain the nuances between the different stones and allowed me to spend hours just looking at stones. He did not push anything on me and did not rush any decsion. I went to them 3 times before I bought and each time they seemed to be nicer and more helpful than the last. Finally, after I bought my stone and had it set, it ended up being too big on her!.. No problem for Vik. He took the ring back and altered the size in less than 1 hour and for no additional fee.
If you are looking to buy a stone this is the only place to go. Trust me.

I will absolutely recommend this place to everyone when shopping for a diamond. This is the only place I’ve encountered so far where you don’t feel rushed or pressured to make a purchase. The people that work there are very nice and will go out of their way to get you the perfect diamond for a price no other jeweler can offer.

This is a family owned business that is honest with you. I have been to other jewelers in the area and I have felt from other commercial places as though the salespeople are just trying to get commission or try to push the more expensive things on me. I have had people tell me at another store that an SI diamond was just as good as a VS!
I did not feel pressured at all at Élan to make my purchase and the sales guy walked me through and showed me samples of different types of stones and differences. I came here multiple times before making my final purchase and I am very happy with it. Tone of voice and manner never changed even though I was indecisive at first. Very recommended!
If you want custom with good prices, this is the place to go. Don’t waste your time going to the chain stores. Trust me, just go and ask for prices.

élan Diamond Importers is truly the only place I will shop for jewelry! The staff was extremely helpful and knowledgeable. They were able to put together an amazing engagement ring and matching wedding band, completely custom tailored to my likings. Quality of the diamonds and gold are impeccable! Although I live in California, the staff at é’lan Diamonds updated me every step of the way from pricing to manufacturing the rings to next day delivery. They were able to get the rings to my door the day I had to fly out and propose; EXCEPTIONAL SERVICE where customer service is 2^nd to none! I definitely recommend them with raving reviews!

Recently had an engagement ring, wedding band, and earrings custom made, and purchased a standard man’s wedding band.
Excellent experience start to finish. Worked with Vick predominantly, he did a fantastic job of capturing what we wanted in drawings and they came out perfect.
You absolutely will save significantly by doing business with these folks. The engagement ring we had made was very similar to one available through a variety of retail outlets (really the only difference was that we lowered the center stone slightly) — not only did we save on the order of $ 600 – 800, we also got a better stone (color and clarity) — approx. a couple steps better in each category — so the actual savings was significantly more. We didn’t do an exhaustive search, but checked at least a half dozen stores, including as far out as Frederick, MD. Nobody was even close value-​wise.
Also could not have been happier with the band to go with the engagement ring — totally custom and fit perfectly against the engagement ring, very reasonable price. Ditto for the earrings.
My band came from Gold City next door (same folks) and they matched the better price I found elsewhere.
Bottom line — could not be more enthusiastic recommending Vick and his family!
Update 4÷14÷10 — just noticed that my neighbor, Will, wrote a review and for some reason the Unilocal filter filtered it. If you look at the filtered reviews you can see it — Will is a real customer, and it really is because of him that we went to Élan. He showed me the ring he had custom made for his fiancée, I got my fiancée to come see it, both she and I were very impressed, and that is the reason we visited Élan.