I have been here a few times over the last year and have found the staff to be very friendly, and helpful, when addressing my shoe needs. I am always amazed at the variety of shoes that soft shoe carries. There are several shoe stores in Lexington, however, I choose to stop by soft shoe when I am in the Richmond area because I cannot find the type of service and personality that I am looking for when I am in Lexington. SoftShoe you also carries a nice variety of socks. So, no matter if you are looking for work shoes, if you are an avid runner, if you like to hike or backpack, or you just need a pair of comfortable shoes softshoe can find the shoe that fits your lifestyle as well as your foot!