Blueocean Market Intelligence

Blue Ocean Market Intelligence (BOMI) runs outbound calling campaigns that allow for calling practices which anonymize the call by eliminating any form of calling party number or calling party name (Caller ID). This kind of calling practice causes people to ignore the call, or at best, pick up the with an adversarial attitude. Not good for a call conducting market research.
I was on the butt end of one of their market research calls for PG&E. Since no Caller ID data was shown on the phone I was immediately suspect the call might have been a telemarketing sales call instead of what it actually was. As such I, the target of their call, came into the call with an adversarial nature.
Lack of proper call identification resulted in a much longer and more expensive call where I discussed the call and its problems, at length, with both the agent and supervisor before allowing the call to proceed further.
Blue Ocean Market Intelligence (BOMI) needs to more carefully design and manage their market research campaigns in order to provide their customers with research that is both effective and contains costs. Blue Ocean also needs to clearly define processes and goals with their partnerships and/​or contracted call centers. As it certainly did not seem like this was done with the call center they used for the PG&E research call.
Until changes are made in the way Blue Ocean Market Intelligence handles their their market research campaigns I have to give the company a low score.
However, I do commend Blue Ocean on being a company (with a presence in India) that is willing to contract with a contact center in Oklahoma (OLC Global) for English speaking agents. So they get an extra star for what otherwise might be the lowest score.
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