Unique Pretzel Bakery

Extra Dark and Extra Salt are terrific pretzels. We like to combine both in a bowl and go to town. Wish the bags were bigger!

Great product, love the honey mustard shells and the healthier variety of sprouted pretzels. Customer service was great — last year received ordered extra dark and that was a mistake and they made it right pronto. Delicious, wholesome pretzels and great customer service = Win/​Win

I would like to update a review that I posted from 7.22.15. First off, Unique responded and sent me another carton of dark pretzels from another «sell by» date. They were unquestionably a much better batch with substantially more salt as well as crispiness. There was no explanation as to why the previous carton that I order was so listless, however. Given this, I will be giving them another chance. Note that this was sent directly from Unilque and not the merchant on Amazon.

Moving to Florida all I could get was Snyder’s, blah, until Fresh Market started to carry Unique. Otherwise I was ordering UTZ via UPS. Now the last 3 bags of Unique Multigrain Splits have had shriveled up burned junk in the bags and I’m not mistaking Extra Darks Splits as I like them as well. Some slip up in quality control or are they shipping seconds down south? I hope it is a one time thing!

I agree with the other people who are upset as well. It seems like Unique Pretzels pulled a Breyer’s Ice Cream and radically changed their recipe while making their product go from best to ordinary & cheap. These used to be the best hard pretzels around that were available in supermarkets. I just bought a bag today and realized they changed the size, crunchiness, and flavor. This totally depresses me, and is up there with Breyer’s going downhill as well. Is it because these food companies are afraid of the modern day Walmart shopper who is extremely price conscious so that when the company gets to a point where they need to raise the price they are scared to do so and instead cheapen the product? I will gladly pay another dollar or two if it prevents some corporate CEO from trying to selling me garbage. But then again I am not a Walmart shopper. This sucks.

They changed the size of the pretzels, I just purchased a case at the bakery store
What a bummer, the size change has affected the texture and the product is totally different
Why did they do that!!!

I was a bit disappointed– this is just a store with pretzels in bags that I can get from the local grocery store. I thought maybe it would be a cute store with displays and items to sample, but not so much. A real missed opportunity for sure.

First I must say we do love their sprouted splits however from a business point, it’s bad! We ordered 2 variety boxes for guests over the holidays — we ordered in plenty of time — our guests arrived but no pretzels. Then the phone call…“we just ran out of jalapeño splits”. Really??? Is this a joke??? For weeks you’ve had our order and you just ran out. What substitution would you like, they ask… how about the cheese. «We don’t ship cheese pretzels»…he talked me into garlic and onion. MY GOD!!! They were horrible. We have called the Spannath family repeatedly, emailed repeatedly… nothing. You owe me jalapeño splits!!! Our crows had a fantastic time with the onion and garlic splits. Like I said, we do love the sprouted splits and they are UNIQUE but customer service is poor.

I was turned away in a very rude manner at the actual bakery. I called earlier that day and was told their hours that day were until 5:30pm. I got to the bakery, after leaving work early, at 4:59pm. As soon as I walked up to the door they immediately locked it. I stood at the door in hopes I could tell them I called earlier and was told this and they literally shooed me away. I tired calling 3 times and she did not answer the phone and went to the back of the store. As I gave up and was walking to my car two ladies came out. I explained to them that I called earlier but they were talking over me the entire time telling me the hours. I explained that I was from Texas and flying out early the next morning and they said in an in-​genuine way ‘sorry’ and walked away.
I did not expect them to open the store for me but at least show some empathy and customer service (aka dignity and respect). I have never been treated so poorly in the retail arena. I would not recommend this bakery as they care little about the reason they’re in business, customers.

This place makes the best pretzels in the world… a good malty taste and lightly salted… not smothered in salt like many pretzels are.
They have various flavors from cheese (one of my favorites) to extra dark and their store has other items as well but everyone goes for the pretzels.
You can also get them mail order which since moving away from Reading, I will often do this. But if I’m back in Reading visiting family, I will always make a trip to this store.
Many of my friends are now addicted to these pretzels as well. The bakery is definitely worth the trip if you are in the area. You can find them at area stores but they are cheaper at the bakery.

I’m in Florida but I was introduced to these great pretzels from some Reading residents. Wow… I was hooked at first crunch.
I order a box of 9 bags of Jalapeño Splits a few times a year (~$ 32 with UPS shipping = not bad). They’re a big hit at work and anyone who loves hot stuff can’t put them down. Hence, I don’t bring them to work too often.
I’m looking forward to trying the other flavors. I suppose I’ll have to try something new… but I somehow feel like I’m cheating on Jalapeño Splits.

Even in a foot cast, I could be seen sprinting into this pretzel shop after Dee made the surprise stop yesterday. Although their newest building emulates your typical urban sprawl, which is too bad for a company with so much history, I am often eager to get my hands on one of their deliciously burnt pretzels.
They’re currently having a special on extra dark Splits, 3lbs for $ 5.00, but the real reason we go here is for the Middleswarth, otherwise known in our family, as the world’s finest potato chip.
Daryll H. said it best when referring to others reading his review.

One of my standard yearly stops on the christmas shopping run. Considering the selection is not particularly complicated (gift baskets on the left, tins and cases on the right), and the space is quite roomy, it’s an easy in-​and-​out. The staff is always in the christmas spirit (well, at least they are around christmas) and make for a pleasant experience.
I’m assuming if you’re reading this review you already know their pretzels are badass.