Piazza Acura of Reading

I purchased two Hondas from this dealership in the past 5 years. I was ready to upgrade to an Acura. Well what a fiasco. This time I used USAA’s referral system and 2 other dealers contacted me. I decided to talk to both dealers before going to Reading and believe the deals that they offered were amazing…$ 2440 below MSRP on a 2016 Acura RDX with advanced package. One dealer told me that he would offer me $ 500 over what ever trade they offered. Well fast forward to my Reading Acura experience, they tried quoting MSRP right away. What an insult. When I refused they dropped the quote to where the first dealer quoted, what does that tell you. Then the games started with the trade. My car was in Black Book clean condition… worth about $ 17,000. They started with $ 16,250 and I countered with $ 16,500 and ready to complete the deal. They came back with $ 16,333 and I walked. I was tired of games. I ended up buying from their Ardmore location who was up front from the start, very professional and I dealt directly with their sales manager with no salesman walking back and forth to discuss negotiations with the sales manager in the back room. How demeaning is that. The Limerick dealer offered me the great price right up front on the phone but ultimately couldn’t offer the trade but were they also very honest. I will look at both Ardmore and Limerick for my next and will never look back to their Reading dealership again.

I’ve purchased 2 Acura’s from this dealer in the last 4 years and I’ve watched the service decline to absolute minimum. If you stand around long enough in service you’ll see and hear all the employees disgust with one another all the way to the point of yelling at each other. They have a very contentious relationship between the departments; none of which work to satisfy the customer but to flex ego and control. However Sales will make you feel special but that all ends a few months into the relationship. My car has been in for repair work with an initial estimate of 3 maybe 4 weeks. As of today we’ve passed the 6 ½ week mark with no communication on when the car might be finished. They’ve stopped talking to me as of this point as I suppose they don’t want to give me any more bad news. Imagine that… it’s almost like holding my car hostage with no ransom note. My sales guy tells me that when he tries to talk to someone they give me flack as to this issue being outside his control or business.
Up to this point I’ve given them plenty of chances to salvage the relationship with me as far as asking them to understand my frustrations and how to make me happy; it just falls upon deaf ears. This dealership needs a culture change immediately as they could be one of the better dealers in the Berks County area. Looks like Jones Acura will be my next closest choice from this point forward.
Sorry Piazza… you missed a opportunity to fix a fractured relationship multiple times.