Local SEO Guide

Andrew Shotland has seen everything and done it all first (at least as far as SEO goes). He’s helped Louie the one-​truck plumber, and he’s helped companies big and ugly enough to have their very own Occupy movements.
I’ve been reading his blog, Local SEO Guide, since about 2009 — when Google was a little less evil and I was the SEO equivalent of a Webelos Scout. It’s one of the few blogs I still pay attention to. Go there for practical advice and a chuckle.
I’ve also spoken alongside Andrew at a couple of conferences. He’s a friendly guy who lives and breathes search (and doesn’t mind paying for plane tickets to go speak about it). But unlike most other local-​search geeks, he also knows his way around enterprise and national/​organic search campaigns.
Whether you’re a local business owner in the Pleasanton area or you’re part of a chain, I can’t think of a wiser guy to help straighten out your SEO than Andrew.