Finish First Sports Performance is a secret weapon for elite athletes and the best resource for young athletes who are looking to build a solid foundation for their future growth and development in fitness, nutrition and mental fortitude. Coach Hoy«aka Coach Thor» is genuine, farm-raised, highly educated and experienced and humbly shares his expertise to help his clients reach new levels. I feel fortunate to be one of his clients and believe it is one of the best investments I have made for myself.