When it was time to replace the old AC, I had 2 companies come by to give me estimates. Fritch was neither of them as I thought they would be too expensive. One guy gave me an astronomical quote and the other didn’t show when he said he would, instead sliding a «quote» illegibly scribbled on the back of an envelope under my door. So I decided I wanted to see what the big dogs would charge me and called Fritch. A salesperson arrived on time, dressed nicely with a laptop and briefcase. He looked all around and asked thoughtful questions like how many sq. feet was there and how cool did I like my house. He showed me 3 options all of which were cheaper than my previous estimates and then customized the one I liked, pulled a portable printer from his briefcase and printed it off for me to sign. The day of installation, a young guy came by himself and worked for 6 solid hours getting it installed. It was the most professional, satisfying experience I have had with any type of repair company. I never felt talked down to or taken advantage of the way some companies treat women. Sometimes a company becomes successful for the right reasons and this is one of them!