ADJUSTINGTOCHANGINGTIMES! This store is perfectly located at the Forum next to the American Cookie Company. It is so nice to see that Hallmark is adjusting to changing tastes in humor and sentiment. They have expanded to carry other brands like Shoebox Greetings which have a bit of an edge and help to balance the brand. They have a great selection of cards,(yes, some with a bit of an edge), unique wrapping paper and accessories,(plaid bow, natural paper etc.), t-shirts, hoodies, art, candles, picture frames, jewelry and other last minute gift ideas. The store was well staffed with accessible staff and it was refreshing to be able to shop in such a well stocked store with so many options.