A Niche in Tyme

Great selection of affordable jewelry, knowledgable owners, and fun to browse.
If you’re looking for a gift for someone this is a good option.

This was my first time ever to Pacific Grove. I was actually looking for bead supplies, because when I searched the keywords «bead stores», this place came up. But it is categorized under «Jewelry», so it is categorized correctly, it just gets picked up on some keyword searches that aren’t accurate.
The store is very nicely laid out, and their prices are reasonable. They have some $ 3.00 earrings and pendants that are lovely, and the shop owner converted a couple of pendants to earrings for another customer at no additional charge.
Overall an enjoyable visit. Nice stones and fairly priced merchandise.

Came to beautiful Pacific Grove for our anniversary and this was the best store we found in the entire town. We got beautiful silver jewelry for all of our daughters at unbelievable prices. The owner and his sister were amazingly patient with our hour long shopping spree. We highly recommend coming to this store when you visit Monterey.

We found this shop a few years ago and make sure to visit during our annual visits to PG. The shop owner is a very nice gentleman, hard to believe the reviews written that he is not. My favorite items in his shop are those that are handmade by local jewelry artisans. I like «one of a kind» items like this and find his prices are more than fair… He has mass produced silver items that are really inexpensive too. For me, the artisan pieces are the true finds here. He is a nice, nice man — can’t imagine what someone has to do to get him to shout (really?).

Excellent deals, the shop owner Chuck is the fairest and very knowledgable. He also has a good eye – brings in great items and beautiful pieces.

I don’t get the reviews that say if you don’t buy, the owner will get mad. I don’t buy anything more often than I do, and I’m not sure I bought anything the first few times I visited, not that I visit that often. I haven’t seen him mad. If he got mad every time a customer didn’t buy, he’d be mad many times a day; that’s the nature of retail! But when I do buy, the prices are great, which can be a rare thing in this area. And the buying prices look good too, which can be a rare thing for «We buy gold and silver”-type places. Either he gets good volume or it’s a labor of love, but, either way, it’s a great place for reasonably priced fine jewelry and bullion-​priced coins, whether you’re looking for a mass-​produced cast piece at near-​melt or a local artist’s piece at a fair price.
As far as Nazi-​era WWII coins, I haven’t seen them there, but I own some myself. Coin collecting shouldn’t exclude items from horrible regimes any more than history should gloss over them. I doubt my relatives who were killed in the war would have held my owning them against me, and you shouldn’t hold someone selling them — without glorification — against the seller.

My favorite coin shop anywhere. I stop by every time I am in PG. My wife likes to browse the jewelry and usually finds something she likes at a good price. I’m into junk silver (90% silver US coins), and while he doesn’t always carry them, last time in I bought 2 silver dollars for better price than I could find anywhere else. Also picked up a proof set of 40% silver coins for the spot price of silver content only. That is an amazing bargain. I checked online when I got home and found some selling the same set for twice the price I paid, and nobody could beat it. A real gem of a shop, and by the way, the friendliest and most helpful customer service.

It’s unbelievable.
After doing business with this guy for over 2 years buying over $ 20 000 twenty thousand dollars. He shouted at me and accused me of steeling $ 20 coin from his counter.
I had to call PG police department after he refuses to call them to proof that I have nothing on me.
He refuse to press charges, but he shouted at me in an extremely unforgettable way.
What an experience !
I am sorry for all other people that had a similar experience from this shop owner, look at some other reviews and you will know what I am talking about …

Incredible store. The owner wants to satisfy all customers, and I believe you will find many are repeat customers as we are. The prices are low as they let you take your time to look at everything without bugging you and help you very quickly when you need help. Prices are on everything, except those items which are priced per gram. You will not find better prices in any store, or on line, and the stuff is right in front of you so you don’t have to worry about quality of an on line purchase. The owner is a retired service man (Navy). If you want to pay for extra store clerks to hover over you and make you uncomfortable, go somewhere else. One more thing; you can find really great stuff that looks very expensive but is inexpensive in cost. Also, some nice stuff for less than $ 10; I always stock up on quantities of stocking stuffer things when there.

Just a head’s up to steer clear of this store. The owner is extremely rude. I went in to exchange a gift I received. I showed him my receipt and he started grumbling about having to go back and look at his records. He pulled out plastic bags of duplicates and was complaining the whole time until he found mine. He said the exchange was too complicated for him and offered me cash. I said I would rather have the merchandise I had picked out instead and he told me no that it would cause him too much paperwork. He gave me the cash and I found it very strange that he marked each bill with a highlighter marker. He appeared very nervous and out of sorts as I’ve read in previous reviews. I think this man has some serious mental health issues.

Mixed review for an unusual store with good aspects and bad aspects:
Quality of jewelry: fairly good. Prices of jewelry and coins for sale: pretty good generally, but it is difficult to learn the price. Most things are not priced in the displays. Much of the jewelry is $ 4/​gram, a decent price for a brick and mortar store, but the lady helping you has no portable scale. So you have to take it to the front to get a weight/​price. Pre-​owned jewelry might not priced by weight, or are at a different price for gram. But you do not know that until you take it to the front to get it weighed. Coins might or might not be priced on silver content or at the price listed on a bag the coin is in. But you do not know that until you take it to the front to get it weighed or learn the price.
And then when you get to the front, and after you wait for the guy in front to complete his other deals, you can find the price. That alone is a tedious way to simply find the price on something. And to make things worse, at the front you deal with a fellow who can be incredibly rude if you decide not to buy, or if you have supposed the way something will be priced is different than how he ends up pricing it. Deliberately rude. The guy needs to work on his salesmanship.
The store pays very good prices for american silver coins. With other coins and other silver he might or might not be better than the «we buy gold and silver» guys. I suspect this store might be better, because the «we buy gold and silver» guys are often terrible. Do your research if selling and consider your other options such as ebay.

Great store!
I needed some sterling silver beads. They had some roundels that I have been looking for. Chuck (the owner and a really sweet man) gave a great price $ 1.00 a gram… Outstanding! He also GAVE me a whole bag of assorted findings. I will be back!

Chuck the owner is very kind and helpful. He informed me about the price of gold, and how scrap gold is collected. He offers great prices and has great merchandise. I sold him my gold for much more than other places were offering.
Overall, great experience.

They have Nazi coins for sale and when asked why they sell Nazi coins the guy working there said «They’re coins and we sell coins.» The shop and everything in it is tainted for me now.

Awesome selection with outstanding prices. It is a family run shop and the owner, Chuck, is very friendly and informative.
My family and I have been buying here for several years. In fact, my husband and I both got our wedding rings here. While in the market for my engagement ring, my husband was able to find a beautiful ring mount at Niche, and Chuck went above and beyond looking out for a diamond to complete it. This is also a favorite shop of my out of town relatives who wish there was another one like it in LA!
Definitely check it out!

Ok stuff, really poor customer service. There are some reasonably priced earrings and other things (although some of the cheaper stuff is not that great, I wouldn’t wear it). But the guy who runs this place is not good with the customer service.
This is what happened: He sells loose beads, like topaz and other semi-​precious gems, that you can string yourself. I recently spent well over $ 100 there on these beads (two visits in two days). But when I was trying to see them and choose some, he kept putting them away and running to help other people. It took an hour for me to choose and buy some beads because he wouldn’t stay and help me, and he wouldn’t leave me to just choose some. He acted like he was paranoid that I would steal them if he turned his head for a second, which I found insane. I thought the way he behaved was very rude, besides taking forever to help me. Plus, he ran off to sell to people who were spending far less than I was, although they were notably older looking than I am. Maybe he favors the elderly, thinking they will spend a lot?
He also kept repeating how he doesn’t make any money on the beads I wanted. Well, if he doesn’t want to sell them, then he should stop selling them. Or, he could raise the price so he makes more money. I thought it ridiculous of him to choose to offer products at a certain price, then complain about it to the customer who tries to buy them. If he chooses to offer them for sale then he should not be such an ass about it. And, I know he made some money off me because I spent way over $ 100, and it’s not like he’s selling these beads at a loss. He wanted to tell me about what a good deal he got on them from India.
He is quite anxious and nervous, on one of my two trips, there was also a saleswoman there who helped me. She was really nice. She saw saw how he acted and apologized for his behavior. He recalculated all the sales tags she had already done to check me out, which took another ten minutes on his little calculator. I guess he doesn’t trust anyone.

I have a good friend who lives in PG and I have been to this store several times over the last few years. I have always found something I just had to have!
His prices are super reasonable and he has such a HUGE variety of jewelry that everyone can find something. He generally has a few pieces of art deco estate jewelry, other estate jewelry and lots of sterling silver of many different styles (contemporary, Native American, Indonesian, etc).
You probably need to go around all of the counters at least twice to make sure you don’t miss something fabulous! I found a great pair of earrings from a local artist who works with Canadian Jade.
If you are visiting Monterey or Pacific Grove, I highly recommend a stop in this cute little store. You won’t be disappointed!
The hours:
M 10 – 6
closed T
W-​Sat 10 – 6
Sun 12 – 5