Bruce Rossmeyer’s Destination Daytona – Harley Davidson

As a Harley owner I say this is must stop when heading South even in the off months. The merchandise is plentiful and there’s always some fun biker activity going on. I usually hit the BBQ place after shopping for Harley clothes and than hit the road again.

Huge Harley dealership, has a ton of clothing, staff is very helpful and polite. Full of beautiful bikes. Very cool place.

This is the largest HD store I’ve ever seen. The selection of bikes, clothes, jewelry, purses, signs, etc. is amazing. Definitely stop by if you are in the area. I’m from WI and visit the store once a year when visiting family about 35 minutes away.

We reserved a bike for BikeTonberfest over 3 months ago. 3 weeks before we were scheduled to pick-​up the bike, we called to confirm our reservation. At that time we were told the price jumped from $ 100.00 a day to $ 300.00 a day and if we didn’t like it, we could just not get the bike. Very nasty!!!
We decided to get the bike anyways. We go to the dealer on the scheduled day and the bike we reserved is not available. Thanks for making an otherwise great Biketoberfest into a so-​so one, since we didn’t have the Harley we were promised.
SHAME ON YOU!!@@@!

This is truly a DESTINATION to spend a day of even a few. Not just this great store but the entire property and the many stores associated with it. It has been a welcomed change since the original downtown Daytona location that was too small. Since Bruce’s untimely and tragic death in 2009 the place has continued as the crown jewel of his empire and the 19 other dealerships he has. Kudos to his wife Sandy and the rest of his family for continuing to making this the BEST biker place to visit. This is not only a place to visit during the two «official» bike events but any time you need some Chrome and leather infusion.

Bruce Rossmeyer’s Destination Daytona — Harley Davidson is huge. Matter of fact it is really the lead in what is actually a Harley Davidson complex, complete with hotels and restaurants; hence word «Destination» in its title name is entirely correct. The only thing I think that is somewhat off is that it says «Daytona» but I believe is actually located within Ormond Beach.
If you want anything Harley, you need look no further than Bruce Rossmeyer’s Destination Daytona — Harley Davidson. It really has everything Harley one can think of plus some items I’m sure you haven’t thought about. Besides every type and model of Harley, it has the most complete line of Harley labeled clothing I’ve ever seen.
Though Bruce Rossmeyer had an unfortunate motorcycle accident in 2009 and is no longer amongst the living, his now completed dealership legacy lives on. I had some dealings with Bruce prior to his death and can say he was real good up front guy whose handshake or word was all you ever needed to seal any deal. Other than my dealings with Bruce, I’ve only purchased some items of clothing here but have found the staff to always be helpful, knowledgeable and polite.
I’m giving it Five Stars because for a Harley dealership, it’s the biggest with the largest inventory of any.

Excellent business! Husband and I were in Daytona for bike week (for work) and ventured on a ride here. Building is huge! Multiple stories of everything Harley under the sun.
We were looking for parts and found that the parts section was impressively stocked and the people running it were knowledgeable and helpful! We waited for our parts, had another look around, and went to the parking lot to put the parts on the bike. Had some trouble with the part itself, and found that one of the guys that had helped us find the part was coming out to help us. He spent a good half hour putting the part on himself, which was awesome since we didn’t ask him to or even expect it!
You see that kind of customer service few and far between. It was super appreciated and made our experience there pretty awesome.

The biggest supermarket for Harley Davidson motorcycles new ones used ones not just one floor but two floors and you think it stops there there’s a cloths, helmets gear the works there’s also restrooms and there’s a café to the left side for a little lunch and refreshments

My brother and I rented a couple of bikes from here. Awesome service. Highly recommended.

Was not expecting to buy a bike this past Daytona Bike weekend, but, they had their lot full of bikes for sale under the tent. And wouldn’t you know it, they had the bike I’ve been wanting since the day I first saw one, the Softail Night Train. I didn’t know if I could swing it, but the HD crew there stuck by me and helped me acquire my dream. Thanks to all who came to my assistant especially Mitch Pheffer who helped with all the «details» even after the deal was done along with Steve Clark in parts & customs. Kudos to the HD crew at Daytona! I’ll be back with my friends & family…
LET’S RIDE! !

If Harley Davidson puts its name on it… You’ll find it here! Lots to see and do here. The staff goes from super to nice to super odd.
They also have an outlet with cheap t– shirts and other items. It’s right off 95 so easy on easy off.

If you can’t find anything here… then you have no idea what you are looking for. This my friends, is a biker paradise compete with bars and a hotel… or the no tell motel.:)
Seriously folks. Destination Daytona is exactly what is — bikers paradise.

Mechanic is a joke. Went in for $ 100 diagnostic. Paid $ 400, never got a diagnostic. Sold me a very expensive DEAD battery. Didn’t even connect it properly. Was not knowledgeable about Harleys. Do not use the shop & you can buy everything they have for half the price anywhere in Daytona, including the bikes. Place is a ripoff.
Local biker

Don’t have to look hard to find old man Ken here, he is the tiny guy who chews and eats really slowly. He might be in your way when your ready to leave on your bike. You might see Belle too, she’s from Sanford, a bit of a ride for her, but she’s an aspie too, so gentle with the Q&As.

I got a follow up letter from the salesman. Here is my response.
Thank you for your follow up letter.
No, I am not a happy customer. I had 2 issues that really pissed me off. The day I bought the bike I was offered a Tire Warranty. I figured it was not worth the price, but I was able to cancel it and get a 100% refund within 30 days so I bought it. I got around to googleing it a week later. I wanted my money back. It took at least 10 phone calls to Rossmeyer’s, lots of voice mail and a month to get my money back. Minus the sales tax. I was really pissed about this level of bull to get back my money. I called again and asked for the $ 35 sales tax. I was told that Rossmeyer’s doesn’t have to return the sales tax. I called the state sale tax people in Tallahassee. It is very clear in the law that the sales tax must be refunded either completely or pro rata at any time that the customer gets a refund for extended warranties. The sales tax collector offered to give Rossmeyer’s a call the next day and ask if they refund sales tax. I got a call from Rossmeyer’s the next day asking where to send the check.
The second issue is really worse. I bought a used bike from a dealer because I wanted it looked over by someone reputable and knowledgeable before I rode it. In my researching the tire warranty I stumbled across the fact that the date of manufacture is now stamped into tires and that tires age and become unsafe just based on age. What age tires become unsafe is debatable. Some say 5 years, some say 6. The tires on my bike looked to be in good condition and have enough tread on them. The back tire was 6 years old and the front tire was 11 years old. No one says that 11 is OK ride on. 11 year old tires… I replaced them.
Rossmeyer’s must know that bikes that sit have old tire issues. I am really disappointed that Rossmeyer’s sold me a bike with tires that were definitely beyond the time it is wise to ride on them. The amount wasted time and phone calls to get my warranty money back really pissed me off. While my review of your service personally would good, my review of the rest of the purchase process would not be good, at all.
I never heard back after that letter.

Bruce Rossmeyer ist der coolste und größte Harley Shop in dem ich je war !! Das Personal ist (wie fast überall in den USA) super freundlich und hilfsbereit !! Man sollte auch auf jeden fall neben an im Harley Outlet Center reinschauen. Die Preise sind unschlagbar !!

Best Harley Davidson place I have ever visited!

Huge! And in a great location. Make sure you are ready to spend an hour-​1 ½ hours here because there’s so much motorcycle stuff to shop for in this little shopping center.

Tis is really by far the largest HD dealership I have ever seen. But it is not only the dealership but also the surrounding area with Hotel and other dealers. This is clearly a destination, and you can spent all day during Bike Week just to stroll around and try to have a look at everything. Good selection of Motorcloth and Bikes (new and used) I also like that that they have to many parts on display, so you can check them out by yourself.
But bigger is not always better, I just liked the old location in Daytona better.

If Santa had a Harley-​Davidson workshop this would be it!

Bruce Rossmeyer’s is a biker’s wonderland. First let me say I can’t even ride a motorcycle but places like Bruce Rossmeyer’s make me want to run out and buy a Harley. The lifestyle looks like a blast!
The place is HUGE. This is the story I heard: Bruce Rossmeyer started with a Harley dealership in Daytona. Some years back the city of Daytona started cracking down on the bikers during bike week for the noise, etc. Bruce decided to open his own biker mecca away from the prudes in Daytona and built this amazing place in Ormond Beach right off of I-​95. The guy seems hands on too, we saw him several times as we walked around.
On property are condos, a hotel with pool, restaurants, bars, motorcycle service and sales centers as well as merchandise. We went to a concert at the pavilion in the rear of the property. The pavilion is HUGE with a cement floor and metal roof. I was concerned when I saw the port-​a-​lets and the long line but they actually had people stationed at the port-​a-​lets to direct traffic and had an attendant with hand sanitizer, paper towels and even mints. The staff was diligent in trying to keep the place clean too. One complaint would be that they underestimated how much people would drink; they ran out of beer before the last band played. Oh well, it was still a great venue and an amazing place. Even if you don’t ride a motorcycle, check this place out if you’re passing by. You may just leave with a Harley.