Wizard Entertainment Group

Wizard Entertainment Group are the people that bring you the geek style magazines, Wizard and Toyfare. While I was thumbing through old issues of Toyfare that I had the other day, deciding what should go to recycling and what should stay I got a severe geek overdose before I was through. Normally I can take it, I am a big geek myself. This time it was just too much. lol!
Wizard and Toyfare magazines offer some really great information out there for those who love comics and toys. This also includes video games, cartoons and movies too, this kind of information cross pollinates between the two magazines.
I have had more experience with Toyfare than Wizard. While going through many of these old issues I realized that many of these toys that were advertised for upcoming release never saw the light of day. That is too bad because there were really great toys that were just on the horizon of release. This is not the fault of Toyfare at all or their reporting. It is the toy companies fault for deciding to pull them at the last moment. Jerks!
The information from Wizard is much more accurate. Not because the reporting is better or anything like that. They are mainly getting information from comic companies like Marvel and DC and they don’t usually let issues of comics go unreleased. They know with some titles they may very well have a angry mob at their corporate office doors wondering why they were denied satisfaction of their favorite titles.
The main pitfall to Wizard and sadly now Toyfare is that all issues come in a plastic wrapped poly bag I guess is what you call it. For me as a consumer this strongly dissuades me from buying these magazines regularly anymore because you don’t know if the information inside the magazine is something that would be useful or entertaining to you or not. Some issues are clearly better than others.
Last I checked Toyfare shrunk considerably in size. It used to be nearly as big as Wizard. This is probably in lieu of the recession and the weak economy. The toy market is just not what it was ten to fifteen years ago!