Tendenza

*DISCLAIMER– This review is in regards to engraving only. Not jewelry design or purchasing* Its hard for me to write this, because she seemed nice (the jeweler). I brought in a gold plated, brass bracelet for engraving. A 30^th birthday present for my girlfriend. So a big deal gift, and not a cheap piece based on my limited income (I paid $ 200 for it). The engraving text came out with a huge, ugly mistake. In addition, I wanted a roman numeral for «30» in a separate location on the piece, which she didnt even attempt. Probably because of the mistake on the text engraving. So I arrive to pick it up a whole week after I dropped it off. This was on the day before I was to fly out to see my girlfriend and give her the gift (she’s on tour). The jeweler knew this was the case because when I dropped it off she was grateful for the long lead time saying most people didnt give her that much time to work, and that i’d have it right before her birthday. So I basically show up to receive a ruined gold bracelet without any time to fix it. She did refund all my money, and offered to try and fix it for free when my girlfriend gets back from tour (which is why I gave 2 stars, instead of just 1), but im so sad about how this experience went that I’ll never come back here. It really sucks that I need to give my girlfriend her 30^th birthday present wrapped in an apology. My plan is to take it somewhere else entirely to have some other engraver (hopefully) salvage the piece. So if engraving is what you’re after, beware.

Everything is personalized and has a beautiful touch. Also, the owners were down to earth. All heart.

tendenza is hands down my favorite jewelry store in nyc. it’s a beautiful experience from the moment you walk in. their jewelry is so exquisite and unique. z and oren, the owners, always give the most personal shopping experience. they’re very friendly, knowledgeable, and kind. you’ll leave this store happier and adorned. GO!

I first stumbled upon Tendenza in the original spring street location many years ago and bought a beautiful pendant necklace inscribed Infinite Possibilities. A year or so later, I went back with my mother who purchased the same necklace. The owner, Z, is a fantastic woman who I’ve enjoyed speaking with since my first visit. She is passionate about her work and knows her customers. Because of this, when I was ready to purchase my first pair of diamond earrings last year, I visited the store and came away with diamonds that are beautiful and fit my style perfectly. I continue to visit Z as I work nearby, sometimes to add a new piece to my collection and sometimes just to say hello and chat. You will not find a place with more beautiful and unique pieces, crafted by a woman who is so creative and genuine.

Nice experience. The shop owner herself is the designer, so the price is more reasonable. And you can customize your ring for sure.

I recently got engaged (YAY!), and my fiancé worked with the lovely people at Tendenza to create my custom ring. Z and Owen did an amazing job making me a beautiful, unique piece that I have not stopped getting compliments on. I couldn’t have created a more perfect-​for-​me ring.
My fiancé wanted me to be somewhat involved in the process towards the end. Z and Owen listened to every word we said and understood exactly what we envisioned. They also worked super fast and the ring was on my hand before I knew it. They’re both beyond friendly, empathetic and extremely talented which made this exciting time in our lives that much more meaningful.
Tendenza is a wonderful place that I would recommend to all of my family and friends. I will definitely be going back there for any other jewelry needs that may arise :)

Zi is amazing, Oren is amazing. The whole experience is incredible and their work is as good as it gets. So thankful I found you!

A friend recommended this place to me a few years ago and I have been hooked. The designs are beautiful and the owners so friendly and helpful. It’s my go to place when I need a special gift, and in particular the engraved charms. I also love the leather wrap bracelets with silver or gold bars for engraving. I have a sliver moon necklace and I get compliments every time I wear it. The owners really are knowledgable about the designs and the diamonds. They clearly love what they do and it is expressed in their work. I would recommend it to anyone.

I just had to update this post for Unilocal because I know how much they care about keeping the public informed about businesses both good and bad. Zvi and Oren, owners of Tendenza have been so helpful! Made repairs for me, restrung pieces when needed and just make me feel welcome. Their jewelry is inventive and in some cases important as they inscribe some of their pieces with social commentary or empowering quotes. Tendenza is priceless in many ways.

How can I know that the diamonds are real. When I asked questions, the woman who owns the store was weirdly defensive and doesn’t seen trustworthy. The jewelry doesn’t look handmade.

Some years back my family and I were walking around Nolita and stumbled upon this gem of a jewelry store, we meet Zi one of the owners and she greeted us like we were VIP’s, we were just looking around, she was very helpful, Sweet and accommodating she let me try on anything I wanted, short story my husband bought me my first set of stacked rings and he has been buying my jewelry from Tendenza since then. My husband just got me a beautiful rose gold bangle with diamonds and I LOVE IT! Thank you ZI! I just wish they open a store here in California but I don’t mind visiting Zi in NYC! Can’t wait to see what my husband gets me for Hannukah!

I have been a long time loyal customer of Tendenza for almost 5 years. I found Zi at the Columbus Square Market at Christmas time years ago, visiting NYC from Edmonton, AB, Canada for the first time. I had a beautiful silver custom piece mailed to me and it was exactly as I wanted! I have also visited the store in SoHo with friends several times. Each piece I’ve purchased has been unique and memorable and I am pleased to say that I get comments on the necklaces and bracelets every time I wear them. Great custom work, and exceptional customer service!

I came across this lovely shop unexpectedly during my last visit to NYC and what a great find. I purchased two rings that needed to be altered to my size. As I live in Atlanta I communicated several times with Z over email and phone. She has always been attentive and insightful. The rings arrived on time and beautifully wrapped. I receive compliments on them repeatedly.
I have recommended the store to my friends and will do so again. If you are looking for great artisanship, unique design and that one-​of-​a-​kind piece, check this place out.

SERIOUSLY. Do not shop here. I received terrible customer service when I met with the owner regarding a diamond that fell out of my ring (in less than one week of purchase).
I went in with my boyfriend — who had bought the ring for me — and spoke with Zi. She said to my face, «it’s not a big deal, diamonds fall out all the time.» Her ring had a missing diamond and she said, «see… with these small diamonds, it happens». She then told Andres and I that we could not refund the ring; instead, we HAD to use the money towards something else in the store. She stamps the NO-​RETURN policy on the receipt AFTER purchase — so beware. I saw this with my own eyes, when we finally decided to just get another ring that was about $ 700 and after Andres gave her an extra $ 50 and paid (signed and everything), Zi then stamped the no-​refund stamp. There was no notice — this is evident of shady business practices.
I’m shocked that Unilocal allows second-​hand reviews of people (read below) who have not actually shopped at Tendenza. I believe that is against their policy. The few reviews are most likely friends of the owners.

DO NOT GO HERE. I would give it Zero stars if I could… but that’s not an option…
Honestly, I am surprised by the other Unilocal reviews on this one…
I bought a ring for my girlfriend… what i thought was a cool trendy ring with little diamonds and sapphires in it. In less than one week, a diamond fell out and I was completely embarrassed. I went with her back to the store and asked to return the ring and process a refund. One of the owners (Zi) refused to refund the ring. She said that there is a ‘no returns no exchanges’ policy. Strange that was never communicated nor posted anywhere in the store… The owner proceeded to be extremely rude and said, «who cares, it’s one little diamond that fell out… they fall out all the time.» She proceeded to show us her ring w/​a diamond that had fallen out and said that it is normal for diamonds to fall out. (Really? after one week?)
She insisted that we exchange the ring for another and refused to process a refund and told me that she was really doing us a favor by going against their ‘return policy’. She said that all of her receipts are pre printed with their no returns policy and I should have seen it when I signed the receipt. It wasn’t worth losing more time of my life arguing with this woman so I accepted to exchange the ring… knowing I would proceed to write a Unilocal review…
I did exchange the ring for 2 less expensive, sturdier rings and I had to pay $ 50 extra. THEN… after I was FINISHED paying with my credit card and signed the receipt, she stamped the reciept w/​her «no refunds» stamp and didn’t even say anything. She did this AFTER she received the money and after I signed. A customer needs to have notice. This is NOT legal… I was totally disgusted, and when I called her out on itshe lied and said that these were not her normal receipts… blah blah blah… I am aghast with her deceitful behavior. This is no way to do business.
I tell everyone to never enter this store. I found an amazing jeweler in the diamond district, and he was shocked to hear about the customer service at Tendenza. My experience with this other store was wonderful…
Feel free contact me if you are even CONSIDERING shopping at Tendenza.

To shop with Zi and Oren at Tendenza is like spending time with beloved family members or a very best friend. The store overflows with good vibes and truly beautiful things.
I discovered Tendenza 4 years ago when strolling through Nolita with a friend. We bought the most beautiful jewelry then and I continue to shop loyally with Tendenza now. From the beautiful, delicate necklaces and pendants to the sparkly pave diamond pieces, everything in Tendenza is of the best quality and crafted with LOVE!
Tendenza is also excellent for custom work — Zi and Oren will work with you to create anything you dream up and the prices are the best in town for truly A+ quality. Every piece I wear from Tendenza brings loads of compliments.
This is one of NYC’s best boutiques, owned by the kindest people and is not to be missed!

I first stumbled upon Tendenza when walking around with visiting friends and I have made many trips back to the store since. The owners, Zichrini and Oren make you feel so welcome, as does the fact that everything in the store is one of a kind and customizable.
The very first time we stepped inside, I fell in love with the leather wrap bracelets. They have many in the shop, but they also will do custom engraving on any of the available colors of gold (rose, green oxidized, yellow, white…) and are happy to mix and match the leather strap with your favorite plate shape. I bought one immediately and still wear it, refusing to get the leather replaced (for free) quite yet.
My friend K was immediately drawn to the engrave-​able pendants and quickly created a necklace as we all stood around playing with different combinations of colors, chains, and charms.
I have since been back to pick up a few rings and the last time I was there over the summer, I decided that I absolutely can’t live without the shark tooth pendant that they had just created.
Z and Oren are amazing and their care and devotion to creating beautiful and unique jewelry is evident in every piece. Make sure to start a conversation with them if you go.

My sister and I walked by this little gem in Nolita a few years ago and discovered it by chance! I got her a gold necklace pendant with an engraved A for her birthday. It was a bit more pricey than I had anticipated to spend, but it’s well-​worth it! She still has this til this day and gets compliments all the time.
It’s not like the cheap stuff that’s gold dipped or gold plated. Every design is so delicate with just enough subtle yet intentional detail. They only work with quality so you don’t have to second guess what you are buying. They custom design too!
Today I walked in with my fiancée who just designed a beautiful gold necklace with our engraved initials along with our wedding date. We received such personal service and the owner knew exactly what my style was. It’s my favorite jewelry store in NYC!

Great call for original, unique handmade jewelry that stands out from the cookie-​cutter pieces you see repeated across Manhattan.
Owners were super-​patient and talked me through the creative process of designing several pieces (engagement ring, simple birthday gift, etc.)

A wonderful, petit jewlery store in SoHo filled with dainty jewelery for the classic, sophisticated woman who is interested in quality materials and a little something sparkly.
Personally I love their small diamond pendants and the rings with the small rows of diamonds.
You might even spot a celeb here… the owner hinted at it last time I was in the store :)