HIT Korean Food & Deli

Why!!! Why did this place close. I am nearly in tears… Disbelief…maybe they will pop back up in a food truck? Something… please oh please…

Please come back…
Excellent and affordable Korean food off-​Korea Town.

Say it AIN’T SO!!! HIT Deli is closed… for now. while they negotiate with their landlord… OMG… please do not close or move too far away!
I love all the stews, fresh and homemade! Unless you work right on KTOWN, otherwise this is definitely the place to chow down on some Kim Chi Jigae!

for a whole in the wall Korean joint this tops them all.
From cheap 6.95 lunches to their exquisite soups ok ok i know broths.
So far i have been here 6 – 8 times and have not regretted any of my meals. Im super picky and dont even like veggies and i love everything i get from every meal here.
From their kimchi, to their bulgogi to the bibimbap, their spicy seafood soup omg i cant get enough.
I dont know how she makes money since a lot of food is served and i dont think its cost effective.
I will update this review with pictures and more details but im just getting hungry writing this review and i cant eat right now.

It’s not that I didn’t know HIT existed, but every time I walked down the block and saw the sign, I just kept walking. (Who knew you had to walk through the lobby of an office building to find it?) The small space tucked into an obscure corner of the unassuming building is worthy of the bowels of Penn Station.
Plenty of people are in the know, though, as one can immediately see from the steady stream of office workers running in to pick up their orders and packs of Koreans squatting in the limited seating area. The choices are plenty and the prices are unbeatable, at least this side of Woorijip. Sundubu Jjigae will run you $ 9 as will bibimbap, mapo tofu, and other Korean stews. Daily lunch specials offer lunchboxes for ~$ 7. I got a chicken curry dish that was quite good and came with kimchi, rice, and other little fixins.
Can’t wait to try HIT again. Come fall, I’ll be craving those hot, spicy broths.

A hidden gem for lunch located inside an office building. In the warmer months, there is a plaque outside so you can find it easily. Nothing really over $ 10 and just satisfying authentic Korean food.
The menu is on a board on the other side of the counter with a small dine in space that seats maybe 8 max. There are also 3 choices on a mini dry erase board next to the register on the items on the menu that is $ ²⁄₃ less than listed prices for the specials that day. They also give you a mini card for each entrée purchase. Collect 15 and you get a free meal.
The flavors and ingredients are fresh and tasty. Definitely a great place to grab a quick lunch in the area.

I really enjoyed this place! It’s not the best Korean food ever, but for the price, it’s a pretty good deal for the meal. I got the spicy pork platter and it was completely satisfying. Place is tiny, and the table arrangement is a little odd for accommodating maximum guests, but I dined in for a late lunch and it was fine.
Of course if you’re closer to Korean town (block), Woorjip is better quality and flavor, but HIT will do if you’re in this area and craving a cheap and filling Korean meal.

When I went here, I asked the guy if they had anything that was not rich in sodium? He looked at me like I was nuts. At first, I thought there was a language barrier. After a few minutes, he suggested the the bibimap and then asked if I was diabetic!
It was good, but not filling at all. I won’t be going back. There are too many better options in this town.

So I probably looked for this place for a good ten minutes. As in, I googled this place and it said 153 (which is almost nonexistent on this block) 28^th street. Google was wrong — it’s actually located in the building that is labelled 150 28^th Street. As in, it’s inside — not outside. Strange location, I know but so worth it if you can find it! There’s a doorman there, but just scoot right past and enter into this amazing deli.
It’s honestly not really a deli/​bodega at all. Of course they have a coffee station and drinks, but this is also where they sell delicious Korean food — aka those specials you get for super cheap! I ordered the first one (I think it was called teriyaki beef) for about $ 12. Totally worth it considering how much food it comes with. The teriyaki beef was absolutely delicious and just so flavorful. The onions were really great. It’s not like the Japanese teriyaki beef, but it is still great. It also came with rice sprinkled with sesame seeds (not a lot, I wish there was more but it was filling enough), kimchi with tofu (not spicy at all, it’s spicy and sour, which I like!), and a green salad with a lot of French dressing. Not to mention also a miso-​soup-​like soup. I couldn’t tell exactly what it was, but for $ 12, this was great. They also have a good selection of teas (be sure to get sweetened, otherwise unsweetened may not be for you!).
The place closes at 7PM but they were still willing to accept orders when we came in at 6:45PM which I really appreciated. Of course, there is a small seating area (as in it probably would be good for like two people and no more) but of course, Madison Square Park is close by and so is the High Line — which is great for an «outside» lunch or dinner. Plus, if you enjoy comedy, UCB is also around the corner and this would be a great place to grab food and eat on line (since its packaged in a box, it makes it much easier) and watch a show. For all my Korean food lovers: enjoy!