Geneva Custom Shirt Ltd

Mike at Geneva treated me well when it was down in koreatown. He explained the basics behind his shirt, considerations he took with my neck and arms, did a mockup, and made multiple adjustments. He’s my go to guy. I’m glad that they moved uptown. Now if only I didn’t move out to the West Coast.

I’ve been coming to Geneva for over 10 years now, and couldn’t be more pleased. The workmanship is great, Mike (the owner) has incredible patience in dealing with picky customers like me to get the fit just right, and he has more fabrics to choose from than you could imagine.
As for prices, yes, the shirts aren’t inexpensive, but you’d pay way more –for less quality – elsewhere. And their shirts are true custom, not the «cut and paste» job you get from some other places purporting to be custom.
I followed Geneva from their old digs on 32^nd St, to their new location on 55^th – and I’d follow them anywhere. His list of clients reads like a Who’s Who in Business and Entertainment, and you’ll get the same treatment from Mike and his son Eugene.

In 2006, I went to Geneva after a sub-​par experience at another customer suit/​shirt maker. I have been a loyal customer ever since.
In my mind, Mike (and his son Eugene) make some of the finest dress shirts in Manhattan. They are shirtmakers by profession (no suits/​pyjamas), a paper pattern is cut for each customer (bespoke) and everything is made here at their shop on 32^nd St. That means quick turnaround, quick adjustments (Mike once switched a french cuff for a 2-​button at no charge) and limited hassle. The craftmanship and quality of the shirts are excellent and remarkably consistent. Every shirt looks/​feels the same, whether they were made in 2007 or 2011. Overtime, I have received countless compliments on my shirts.
The shop itself is incredibly modest, reflecting Mike and Eugene’s modest personalities. No fancy showroom or salespeople here; just a shirtmarking factory. Mike also counts as customers some of the leading TV and political personalities (by the pictures hanged on his wall).
His prices reflect the quality of his work, but all-​in-​all, well worth the extra cost. Highly recommend.