Dr. Goldberg is a gastrointerologist and internist. Having been in the health profession for 18 years, I have a different perspective on rating medical professionals. I ask alot of questions and observe. It takes a long time to determine the proficiency and integrity of a physician. Unless you know them personally, work with them or know another medical professional who does… it’s difficult. First and foremost for me are their practical skills. Are they a good practitioner? If I go in for a procedure, I want the best Dr. around and as far as I’m concerned they can have the personality of a rock. Second, and just as important these days, how good are their office sterilization and cross-contamination procedures? You may say that all this is created equal, but trust me, it is not! Third, their ability to listen, to communicate and educate the patient. Fourth, how good is their record keeping? If they don’t know what med they gave you or procedure they did last time, you better run out of that office! They should thoroughly review your medical history. Fifth, the tone and function of their front office personnel. Sixth, tone and function of their back office personnel. My view so far on Dr. Goldberg is that he is a very good practitioner, he sits down and listens and communicates and educates. I hope that his office sterilization procedures are good. I’ve watched his back office with eagle eyes when I go in. I’ve not had experience with his record keeping quality yet. Front office tone is pleasant enough, but they won’t go out of their way to help you out. Back office is pleasant and very busy as well. Without going in to detail, I think rent is high here in NYC and Dr. Goldberg makes his money on doing procedures. He pushes doing the procedures. Sometimes I’m sure it is required, other times I think it might be overkill. These days however, I understand his being overly cautious, so I don’t fault him for that.