Darling

I love this boutique! The staff is super cool, the clothes are gorgeous & LOVE their hidden garden for parties :)

I love this boutique and the owner is awesome! They have cute events as well.

Such a unique little store! Staff are always friendly, happy to help and I love the range of designers that they carry. Definitely a must-​see if you’re wanting special shopping experience. The renovation is beautiful ladies. xx

The best boutique in NYC. The staff is amazing and great selection with all price points. Its my go-​to store in the west village and its nice to still have a «family» owned stored in the neighborhood.

I am a stylist and bring all my clients to this store !!! I say run dont walk !!! its what i call my secret weapon !!! love love !!! the owner is an ex broadway costume designer and has great taste !!! Great pricepoints andi love the staff!!! Its one of the real nyc finds with lots of charm and really cool clothes !!!

I really wanted to love this place, lots of very cute dresses to choose from, petite sizes. Unfortunately the staff working there completely ruined my experience. I wanted to try things on, but decided I’d rather not buy anything when I realized the staff was completely ignoring my existence since I stepped in the store. No «hello,» no «can I help you,» nothing even when I went up to her! The other staff seemed friendly to another customer in the store at the same time as me, but she too didn’t seem to care so they must have a choice in who they like as their customer.

What’s not to love about Darling? The pieces they tend to carry are definitely unique and fun and this place wins major props from me because the shop girls and Anne the owner are SO helpful! And incredibly honest which of course I love.
Also of note right now they’re having an end of season sale so a good chunk of their merchandise is on major sale. I got an adorable maxi dress marked down from 118 to 67

Darling is the easiest place to spend lots of money and love every minute of it! They have the cutest clothes, dresses, accessories and well, just everything!

Literally my favorite store in NYC. Basically every time I have an event, I go in last minute and walk our with something more amazing then the last little number I bought. Its ridiculous, my entried closet is filled with Darling garb, and I always get compliments.
The girls are so fun to work and the owner Ann is amazing.
If you haven’t shopped at Darling, its worth it, you must go!

Maybe I went on the wrong day, but I didn’t really find anything that caught my eye. Same range of dresses I’d see anywhere else, including simple necklaces.
I don’t think I’m the target market, even though they seem to really push DRESSES, which is something I love to wear.
I found them friendly however, and I liked the way they did their window displays.

One of the our city’s best kept secrets.

Still one of my favorite mom & pop shops in NYC.
Great dresses from a range of designers in the $ 130 – 400 range (from BB Dakota to Ella Moss and other small labels). The prices have gone up a bit too much over the past year, so stuff that isn’t so cute tend to stick around in between the new deliveries.
The owner and shop girls are sweet.
Vintage downstairs.

This store is super cute and convenient– it’s just darling. They have lots of super cute dresses and tops, that are mid priced, not cheap but not expensive. They have lots of new and also vintage/​vintage inspired dresses. You will definitely find something unique here. The sales girls are so sweet and actually love their job. The only con for me is that a lot of the time I will see something I love but they won’t have my size. The negative of being super petite :(

cute lil store!
quirky style, many different sizes. can always leave with a good find!

Oh dahhling, you simply *must* visit my newest guilty shopping store. In a cute little side street in the West Village lies a little boutique filled with cute dresses, vintage shoes, belts and jackets, and hand-​picked jewelry galore.
If I walk in, I spend money. It’s basically a rule here. Looking for a flirty dress for that hot date? Some classic studs you’ll end up wearing every day? Or that perfect anorak that’s been missing from your life this Spring? Then darling, pack your plastic. And if you get too pooped from all that retail therapy, take a lean in the adorable back garden. There’s nothing to buy out there, but then you may just need to take a breather.

I spent the past week trying to find a cute birthday dress that was reasonably priced, and still cute. I literally went to 15 or 20 stores before I stumbled upon Darling — which is exactly that.
The store provides a personal and unique shopping experience, that is unlike most in the City. The cute west village boutique fits perfectly in the neighborhood. Last and in my opinion, most important, the two girls working when I went in were above and beyond helpful. They were friendly, suggested dresses that would fit me best and overall extremely personable. This is the first review I have ever written and it was because this boutique provided stand out service alongside their expansive and affordable wardrobe.

Darling is a boutique that lives up to its name, with window displays full of breezy dresses and an interior stocked to the ceiling with a mix of trendy pieces and vintage must-​haves, you are sure to find something for every season. Piles of accessories fill every nook and make you feel you’ve stepped into a closet begging to play dress-​up in. Hats, scarves and purses hang off mirrors, with colorful casual wear and trendy evening wear framing a table toppling with jewelry and accessories.
Great pieces for all body types can be found by Tulle, Luna, Autumn Cashmere, BB Dakota, Velvet, Kensie, Susanna Monaco, Max and Cleo, and Heartloom. Dresses ranging from trendy minis to draping jersey can be found from $ 50-​$ 300+ and tops from bohemian to tailored range from $ 30-​$ 200. In the winter months, they have a huge assortment of coats and jackets with everything from jewel-​toned peacoats to fur-​lined bombers ($ 70-​$ 350). Despite Darling’s large stock of clothes, they out-​do themselves with their abundance of accessories. Scarves can be found piled and draped during all months of the year ($ 30-​$ 150), as well as headbands, hats and purses, including rows of colorful clutches (around $ 80). Jewelry in both gold and silver vintage and plastic trendy costume can be found hanging from decorative branches next to classic lingerie with feminine ruffles and lace.
The staff is friendly and energetic and happy to help fill any wardrobe hole. Don’t miss heading downstairs to the basement where there are more dressing rooms, a rack dedicated to vintage finds from the 1950s-​1980s, as well as a full wall of sale items that are constantly updated and reduced. Darling also hosts many events where pieces such as the Little Black Dress are celebrated with promotions and cocktails.
December 2009 Featured Boutique — The Boutique of the Week

I stumbled (literally) into this place about 9 months ago after a bridal shower champagne brunch at Soho House. (I know, amazing Sunday right?!). I only tried on 3 dresses, and the 3^rd was this ammmmazing royal blue silk Luna party dress with gold accents. The minute I saw the faces of my gf’s, I knew the 300 bucks for a very small piece of silk was worth it. Fast forward 3 months as I saved it to wear it on my bday. After one night of dancing, the silk was literally sheer in some parts, about to fall apart.
I was totally heart broken, took it back to Darling, and despite their no return/​exchange policy, the very very sweet owner agreed to either refund me the money (not her pref) or give me a store credit.
I took the credit, gratefuly, and am looking forward to using it on something amazing. Just went in a few days ago and found tons of lovely things, the only problem is that they don’t have a ton of sizes, thus everything was just a little too big or too small.
However, finding that treasure is well worth it at Darling, so if you have a special event, wedding, bday, etc or just need to treat yourself to an amazing dress, head over after a few mimosas one Sunday afternoon and indulge.

This is my favorite store in the world. If I won the lottery and could buy a new wardrobe, this would be my first and possibly only stop.
Darling gives me a stomachache — when I walk in, the feeling of wanting to buy everything actually causes me physical pain. Luckily, they have great sales. Yesterday I bought a vintage, tags-​still-​on-​it, Ralph Lauren halter dress for $ 78.
Everything I have ever bought from Darling (purses, jewelry, clothes, gloves) gets tons of compliments. I have never regretted any purchase. It’s a gem of a store– seriously, GO RIGHT NOW.

Deep inside every world-​weary, beer-​pong-​pitching, Chinese-​food-​wolfing, Vagisil-​kept, coffee-breath’d, razor-​burned Manhattan female is a little girl who experimented with make-​up before men, and thought that her mother was beautiful and elegant, before realizing she was incontinent and obnoxious.
This little girl can spend hours spinning in lux-​vintage designer cocktail dresses at Darling, sampling tea-​rose rings and matte costume jewelry, and coveting frilly HoneyDew underthings.
Then, this little girl can pipe the fuck down, pull her Filene’s Basement office trousers back up over varsity-​soccer-​ruined thighs, check her Blackberry, and remember she has to lie her way out of jury duty tomorrow.