Blue In Green

Definitely a new believer and converter from Self Edge.
I came to the store as a novice to chinos and jeans but left with a stomach full of knowledge. It doesn’t hurt that I got the chinos I was looking for and was talked down from buy an expensive pair of pants because the fit wasn’t right.
Blue in Green also hemmed my pants within 2 days of purchase when it was suppose to take a week.
Great shop for great quality products with a kind and welcoming staff. I can’t ask for more.

Categorized as a men’s shop, but women can definitely find denim here as well. By far one of my favorite denim spots in NYC. I got a pair of Pure Blues based off staff recommendation, and they had it altered and ready to go within a couple days. Don’t be discouraged by the tiny fitting rooms. So worth it.

Wow. First time here and it was quite an experience. I asked for help with choosing some jeans and got grilled with questions:
What type am I looking for?
How heavy?
A bunch of other questions I had no clue what I was being asked.
At first I was overwhelmed like «yoooo relax I have no idea about jeans.» But I knew I wanted to get some new jeans and I once before shopped at Self Edge and got a pair of jeans there but I didn’t like that they took down my number and never called me back about a pair of jeans I wanted when it came in stock.
So I googled and found Blue in Green. Don’t let the website fool you, this place is LEGIT. Jeans from the floor to the wall and the guy/​girls working there seem to know what’s up. The guy helping me was wearing a pair of japanese jeans from the store itself.
I ended up buying two pair and got them hemmed and picked up the next day.
I probably tried on 5 or 6 different pairs and they were helpful all along the way giving me different sizes and weight and color and types of denim.
If you’re looking for some really awesome demin and want something that is unique and different than what’s in all the commercial big box stores, then Blue in Green is definitely a place to stop by. Be warned though, this is not for the cheap or frugal shoppers. The demin here is expensive… check their website ahead of time so you aren’t sticker shocked. But if you understand that you only need one or two pairs of denim to last you a year or two, then it really isn’t that bad of a purchase. Totally worth it in my opinion.
If and when I want more jeans, I don’t think there’s anywhere else I’ll go as a first stop going forward. This place definitely hit the spot with the jeans. From color, to size, to weight, to even the quick hem turnaround. Oh yea and the customer service was spot on. The guy checked my waist and everything each time I tried them on and walked me through whether they would shrink or stretch as I wash and wore them.
Disclaimer: I’m wearing a pair of jeans I purchased at Blue in Green as I write this

I’ve been into denim for a while, but only recently have I found myself on the east coast and within striking distance of Blue in Green. I needed a new pair of jeans, so what better place to shop than this?
The shop was smaller than expected, but filled to the brim with awesome goods. I was really shocked by the selection in the small space. Also, I got to meet the founder of Pure Blue Japan who happened to be visiting, because why not. But anyways… On to my experience:
I arrived in the early evening on a Friday. I was looking for some god-​level denim, ideally from an Osaka Five brand. I worked with Ryan, or rather, he worked with me. I was overly excited and wanted to touch or try on everything. Ryan was patient and helpful throughout and pointed me in the direction of a pair of jeans I had no idea existed that (1) could handle my huge quads, and (2) were an OG Japanese brand, and (3) have the benefit of being a light enough weight that summer won’t be an issue.
I’m back home now and just put on my new Warehouse 1002 WW2 repro jeans and I’m super happy with the purchase. Can’t wait to go back in a year after I’ve thoroughly destroyed these!

I’ve been into Raw Denim for about 5 years. Blue in Green is heaven for denim enthusiasts. I’m really into jazz, Miles Davis is one of my favorite players ever. So just the name in general, makes me really into the store. And as soon as you walk in they play music on a vintage stereo setup. First time I walked in they played Miles Davis, I got all bubbly inside.
The denim they carry are all high quality. Brands from Somet to Left Field to Pure Blue Japan and more. These denim brands are nothing like Naked and Famous, APC, and definitely not like Nudies.
The people that work there are amazing and knowledgeable. They work with you to help you find your perfect pair of denim. They tell you the process of how to care for it and more.
They also offer free chain stitch hemming (The best) for denim bought in the store.
Anyways, if you’re in need of high quality denim. Don’t hesitate to stop here. My all time favorite shop in NYC, no doubt.

Found them by way of google. I phoned store with a couple of questions, friendly customer service and knowledge about their sizing and materials. I ordered items on the website and they were shipped lightning fast. Good honest business. Browns Beach Jacket, Kapital, Samurai, and other rare items. :)

Great Japanese denim. Had my first visit 2 days ago and bought Pure Blue Japan jeans. Great service and one of a kind jeans. Highly recommended.

I wasn’t too knowledgable on the different types of raw denim but when I walked in I was helped immediately. I told them what I was looking for and off I went trying on about 6 different pairs. I decided to go with some chinos. They knew their stuff as the hemming measurement took a while. I waited a week to get back my chinos and they’re the best I’ve owned to date. Looking forward to return and buy some Japanese denim.

I’ve been wearing strictly raw denim for years now, but they’ve been the usual brands — Naked & Famous, APC, Rag & Bone, etc. So when my last pair of raws blew out, I had to get a new pair asap. I’ve been researching Japanese denim for some time but they’re hard to find in person, and like some things, raws aren’t just something I feel comfortable with just ordering online.
Yesterday (10÷13÷15) I dedicated my entire day with one objective in mind, to go Blue in Green in Soho. I’ve heard of the place for years but never actually had a chance to go there.
As I walked in with my fiancé, I was greeted by the two beautiful women (sorry I forgot your names!)that were working there. It was the the first time I went jeans shopping without much knowledge as it would be my first experience with Japanese raw denim. The ladies were extremely helpful in helping me find the right pair. They were patient and attentive as I tried about 10 different pairs. I was amazed how different the Pure Blue Japan and Oni felt as they’re known as «slubby» and made differently.
Anyways the two employees made my first Japanese denim purchase very pleasant, and despite being soft spoken, they were very knowledgeable and eager to share information. I ended up picking up a pair of ONI Secret Denim which had blank design on the back pocket which is exclusive to BiG. I have found the only store I will go for my denim needs. Thanks guys!

My favorite denim shop in New York hands down!
My favorite brands. Cool employees that are helpful and knowledgable. Speaking to Gordon is always awesome, he literally knows everything. All of my Japanese brand denim was bought from this location. They replenish sizes pretty often and are really good about it when they say they’re ordering it.
Their presentation and visuals for everything in the store makes me want to redesign my home. Just awesome!

Japanese denim .
Japanese denim .
Cool Japanese owner .
Strictly Japanese.
I like this because I love Japan and I love denim .
Good selection
5 star

Incredible denim selection and very helpful and knowledgeable staff.

This shop carries an excellent selection of Japanese raw denim, including brands like samurai and momotaro. They also did a good job helping my boyfriend find a perfect pair. He spent probably 30 – 45 mins trying on several different pairs, and the shop owners/​employees were continually helpful. The jeans were hemmed and ready for pickup next day.
Not sure if I would recommend this shop for first-​time raw denim buyers, as you probably need to have some idea of your preferences and I don’t know that the employees here would help you with that.

Great quality jeans. Great customer service. Jeans are made to be worn until they fit you perfectly. From my experience, I get 1 – 2 sizes bigger. Then, wear and don’t wash for as long as possible. Take time to try on a few pairs before making your decision.

This is a must visit for me whenever I go to New York. They are one, if not the only place in North America carrying Samurai denim, all with lots of other rare Japanese brands.
Staff is knowledgeable and nice — they can hem your jeans and account for shrinkage and your preferences for stacking or cuffing.
Find them on Greene Street and ring the doorbell to enter. They don’t want riff-​raff wearing True Religion jeans to enter :)

Blue in Green is a men’s store, located in SoHo, off of Greene St. I was so excited to finally check this store out to get my hands on (and molest) their selection of Kapital clothing. I love the mannequins with the animal heads, sporting outfits, in the store window and another one as an in-​store display. When you walk in, to your left, is a huge wall shelving of Japanese denim — it was pretty crazy! You see a lot of folks coming in, getting measured for hemming, and/​or trying out their finished hemmed pants. To your right, you have your clothing (Left Field, Fullcount, Studio D’Artisan, The Real McCoy’s, etc.); there was even a sales rack of random brands; in the middle, the long tables had some other accessories and shoes (New Balance, etc.). I honed in on the small rack of Kapital wear that they have and I right away found the hoodie I wanted. This store only displays one size of each style, so if you are looking for another size to try on, just ask! The employees in there are so sweet and they are willing to look in their inventory book and look up their availability for any item that you are seeking. There are 2 small dressing rooms in the back (behind the cashier), so you might have to wait a bit (I did wait for about 20 minutes as the doodes were doing a denim fitting). The store doesn’t participate in ‘Tax-​Free’ weekends and events, but they will work it out with you if you pay for your purchases in cash: P (There’s a Bank of America around the corner about 2 blocks away). The store also has an online shop, so if you don’t live in the city, you can order items at your convenience. Just note that the sizing is different, so you do have to use measurements in cms to get accuracy and a properly fitting of the wear. The items here are high quality, so keep that in mind when you’re slapping down your moolah on the counter! :D
+Kapital hoodies (made in Japan, produced in very limited quantities)
+crazy Japanese denim selection
+tax free if you pay in cash (BoA around the corner, 2 blocks away)

Ok to be perfectly honest, I came in here to take advantage of their brick and mortar shop when I was shopping for a pair of jeans since I was ordering off of Denimio; but I actually got some really good help when I walked in. The shop was smaller than I expected, but they had a huge selection and the long-​haired guy up at the counter helped me find the Fullcount and PBJ jeans I wanted to try on. I asked him a few questions about Zimbabwe cotton and Highland cotton and the differences and he patiently explained everything to me. I waited maybe a minute for him to go into the back room to find the denim in the size I wanted and I was very pleased with the attentiveness of their employees. If it weren’t for the $ 100 jack-​up on all the prices here as opposed to on a Japanese online store, I would’ve purchased them right there on the spot.

One of the few places in the country to get The Real McCoy’s (among other Japanese brands they stock).
Yuji is a fantastically patient and welcoming fellow, and he has been exceedingly helpful. Gordon is also a great guy with whom to deal.

This is heaven for any TRUE denim fanatic. Nudies, Seven Jeans, and True Religion, Uniqlo Raw Denim wearers please leave. Being a skinny Asian girl who is obsessed with denim. I can say I lead a very hard life. Finding the perfect pair of jeans to satisfy my figure is hard since men sizes are very big and they were usually not tapered for slim women. I only trust Gordon when it comes to finding the absolute perfect pair. Pure Blue Japan 011’s and 13’s have been my current pair of raw denims for the past 3 years. I always try to stop by even when I don’t need a new pair of jeans. Being here just makes me happy to know that denim has not died out. If you’re a Self-​Edge fanboy you might not appreciate BiG as much since they don’t carry other brands of raw denims but they have a lot unique pairs that you might want to look into.
Forever a fan.

Can I live here? No really, can I?
I never thought that over 5000 miles from home I could find a store that was so clean, organized, homely and made me want everything in it despite it being my first visit to a Japanese denim boutique and my first taste of Japanese denim. I blame my boyfriend, entirely, for having lured me into such a wonderful place where I spent a fraction of what I will come to know as the JDM obsession for Japanese denim. How did stores like this allude me for so long? Why do I have so many freaking pairs of sevens’?!
Indeed, this is the promise land for those niche collection of people who understand raw denim, obsess over the quality and quantity AND weight of Zimbabwe cotton handmade in Japan and fade in the way you wear it after 6 months of no washing and pure raw wear. This is where you cease to become a brand that has been identifying generations of men and women by their back pockets and evolve into something greater, something better, your *own* brand. Yes those are your wallet imprints in the back pocket and your knee creases in the middle. It’s not an assembly line, factory manufactured «well worn» design; it’s your own creation.
Aside from all this wonderful new passion I’ve suddenly found in paying three pairs of Sevens prices for one pair of raw denim, the store owners are extremely helpful, knowledgeable and awesome at chain stitching on the fly! I’ve never seen more patient staff at any other store, who were willing to listen to me and help me understand everything I didn’t know about Japanese denim, which … was pretty much everything and assured me of my purchase.
I’ve never had a better experience buying anything before, not even my car. Plus the bf walked away with an awesome pair of Somei (sp?) jeans … I can’t wait to see what they look like in a few months. This is a must visit, even if you aren’t into jeans, you will be after this!