This USED to be a real Hallmark store. The shop still sells a few dozen Hallmark-branded cards. However; the vast majority of their cards(I’d guess about 95%) are now weird, low-quality, non-Hallmark cards. I was so shocked by this sudden change that I checked Hallmark’s official site, and — fancy that! — this location’s not listed in their store locator. Yet, this store still has the brand plastered everywhere. I’m tempted to email their corporate office and tell them to get these people to remove the branding, as this really isn’t a Hallmark shop anymore. Avoid, avoid, avoid… unless you want to buy«I [heart] NY» t-shirts, FDNY/NYPD branded toys or any of a plethora of tourist tchotchkes.