Amy’s Hallmark

How can ice cream cakes, plastic commemorative New Moon holiday ornaments, Shoebox greeting cards and «over the hill» foil balloons in the shape of skull and crossbones be depressing?
Any idea? No, well me neither. A card/​party store should be a place of joy that evokes the desire to purchase mini books filled with inspirational quotes and compilation CD’s with such classics of yesterday as Andy Williams singing the hits of Sunny & Cher. Yet the Hallmark store at 39 Broadway does the opposite it sucks the celebratory spirit out of me.
Maybe it’s the florescent lighting or the fact that no employee there ever smiles. I don’t pretend to be able to identify the culprit but there are dark clouds hovering over this store that make anything you’re celebrating seem not worth the trouble. When I’m in this store everything seems tasteless and cheap, not silly and fun as birthday greetings should be. Who wants to take their birthday seriously? Not, me. Hello, make me laugh people I’m getting older! What is it? They have stuffed animals that seem sad sitting up on their shelf and picture frames where the bride is smiling but in her eyes you see the panic of just marrying a guy she knows is gay (he is having an affair with his best man). Everything in the store seems to acknowledge there is no joy in this Hallmark.

I came here several times when I was working in this area in search for envelope seals and thank you cards. Disappointedly I did not see a good selection of envelope seals or a thank you cards.
This location of Hallmark is just average. The aisles are jammed packed with merchandise that customers are elbow-​to-​elbow room where it’s indeed squeezing an adult-​size elephant into a sedan car.

It serves its purpose.
Cards for every occasion.
Little chuchi knick knacks.
NO cheap-​y shoebox 99 cent cards,(that I found)
SO expect to blow twenty bucks on four cards on any given holiday.