This place has been opened for about 8 years now. I remembered when this place opened I think in 2004. Nice little store selling everything and anything Rutgers. From outerwear(Jackets, Jerseys, Hoodies, etc.) to pens, keychains… A few drinks and food on the side as well. Staff is very nice and friendly. Most likely college students. Easy to get to, hard to find parking though. You need to park on the sidewalk.