Miller Brewing Company

Would I come to Milwaukee specifically for this tour? No, never. Would I go on the tour if I had absolutely nothing else to do in Milwaukee for a few hours? Eh, OK, sure.
It’s super corporate-​y, even complete with a horrible video you watch beforehand with stock video footage of their «diverse workforce.» The tour is incredibly limited and shows you almost none of the facilities or even really how beer is made. We had two tour guides, and one was clearly new because he kept tripping over his presentation (noticeable to the point that people on the tour were snickering at him).
The end of the tour is kind of interesting because you get to go in the beer cave and hang out at the pub. But even then, I wouldn’t make a special trip to visit that. The gift shop was the best part of the tour.

I took a tour of the Miller factory during my trip out to the Midwest in in the summer of 2014, and you can count me impressed for sure! The tour is free, and you get plenty to drink during your visit.
The tour starts out with a short and informative movie about the long, storied history of the Miller family and how the company became one of the largest brewers in the country. From there, the tour guide walks you through the sprawling factory grounds, taking a look at the different buildings that produce and bottle/​can their many beer varieties.
The coolest part of the tour by far was going into the man-​made caves that were built into the mountains that were used to keep beer barrels cold. We were then taken into a reception room where we got a few drinks, and finally to an outdoor bar where we got a few more.
The Miller factory was my first (and to this day, only) «big» brewery that I toured, as all my other visits have been to smaller places. And I must say, this place is definitely in my top 3!

The Miller/​Coors tour is a free tour. That being said, there are a few shortcomings. Overall, the tour was mediocre at best, especially when compared to LakeFront Brewery and others in Milwaukee. If you like beer and are a history buff, I suggest taking it if you have some hours to burn.
The tour guides were young and were more concerned at keeping everyone in line (as if we were 6 year olds) than having a good time. Your view of the bottling, packaging, and brew-​house facilities is limited for liability reasons, so it’s hard to appreciate the shear volume this plant pushes out relative to micro-​brews. The highlight of the tour is the Miller Inn, where the tour concludes and the tastings begin. You get three (3) samples, but these are roughly 8 – 10 ounce pours, which is very generous. There is supposedly a beer garden across the street, but it’s only open during the summer months. What blows my mind the most is that this place doesn’t have a tap room or serve any type of food. Turns out, they don’t have a liquor license.
TIP: The tour includes extensive outdoor walking, so wear comfortable walking shoes and bring a rain jacket if necessary.

Descriptive phrase: corporate beer tour.
Miller Brewing’s Milwaukee location is one of the big-​boys in US breweries. Tours run on the half-​hour and are free. The tour guides don’t offer much in stories, as most of the tour is told through a number of videos. Seeing the brewing kettles and operations is neat, however, and the caves are an interesting piece of history. The beer garden where you get your 3 free beers at the end is well-​designed too.
Worth free for a Milwaukee landmark’s tour? Absolutely.

Going on the Miller tour is a fair price of admission to receive the equivalent of a free beer and a half.
And for a free tour, it was pretty good. Our tour guides were appropriately enthusiastic (but you know, not TOO excited). Somehow they wrangled ~90 of us across the Miller campus and we didn’t even lose anyone. One of our guides did almost go postal on a lady who belligerently insisted on crossing the street ahead of the group. I don’t blame that tour guide… herding sheep ain’t easy.
Was the tour particularly illuminating, educational or otherwise interesting? I mean… no. Would you have a more exciting tour at Lakefront? Probably. But you’d also pay $ 10 for that tour. For free, and to kill some time, the Miller tour was a good activity for entertaining guests and learning a bit about Milwaukee beer history.

I like Miller beer! ;) Wenn es nicht so teuer wäre in Deutschland… In meinen Augen schon teils unangemessen teuer im Vergleich zu anderen Brauereien… Aber gut… So ist das nun. In Südafrika im Schnitt für 12 — 15 Rand pro Flasche (ca. 1,-€), so dass es ein leckerer Drink war — nicht nur am Abend.
Sehr mild im Geschmack, gut trinkbar. ;)

It’s a free tour so why the hell not? The tour was a lovely way for us to end our trip to WI. The guides were great and had a ton of historical value to share when it came to The Miller Family. Put this on your family-​friendly list!

Disappointing, the tour guides were bored and they did not interact with group. I can say that I learned more from the video at the beginning of the tour than I did on the rest of the tour.

Place is really cool how they provide you with a free tour at no charge.
Staff is really friendly and they take the time to answer any questions you may have. Place allows you to bring kids but no strollers allowed, just get ready to carry them for most of the tour.
Love how they walk you around the whole factory in real time while production is going down and show you the steps, and at the end you get rewarded with 3 about 8oz samples of some of the popular beers they carry.
Definitely a must to do in Milwaukee.

This is a free tour that gives you 3 substantial (basically an entire champagne flute full) tasters of beer/​cider. If you are in the area, enjoy the taste of beer, then there is no reason you shouldn’t go on the tour. You didn’t pay anything, so you can’t complain about a well organized, entertaining, and informative tour.
look, sure there is a bit of cheesiness (e.i. the story of the girl in the moon on the label) and a bit of propaganda (e.i. stories about the brewery’s commitment to the community and the environment), but that comes with the territory. I really liked going into the brew caves under the facility and getting a speech about the origins of miller time from the ghost of Frederick Miller.
you get walked around the factory by a pretty knowledgable and friendly tour guide. You get to see different parts of the factory, and then the give you some free beer (yes i know its miller beer, but its free).
Tours run every hour and they are about an hour long.

SABMillerCoors, LLC, Division of Sheinhart Wigs, Division of ABC Holdings, Division of Disney Broadcasting LLC, Division of Halliburton, will tell you all about how diverse and employee-​centric and PC they are. They will inject whimsy™ into your tour with an anecdote about the girl on the moon; who may have been thought up by an executive in the woods but was most likely a design decision by some faceless ad agency. You will watch a number of videos explaining how they are Committed To [buzzword], juxtaposing heavy industrial brewing equipment with stock footage of streams and mountains. You will see ethnically diverse workers laughing as they don their hairnets and begin another shift for an international conglomerate.
It’s a little corporate, is what I’m getting at.
Not that it’s all bad — the brewing and bottling process at the huge places like this are brilliantly efficient and mesmerizing to watch. And the oft-​mentioned cave — while host to the lamest, hokiest video projection ever and ending with a ridiculous forced shout of «It’s Miller Time!» — does have some interesting history to it. Three free good-​sized tastings at the historic bar are nice as well, and everyone is friendly in that super-​corporate kind of way. But free tour and free tastings are good enough. The gift shop has stuff you can’t find elsewhere, but is hella expensive. $ 300 for a cornhole game? No thanks.

It is a great tour that is free. They start with a video that is kind of cheesy, but talks about how they work as a company. Then they walk you into the bottling area, that you can’t see much of what is going on. Then they take you to a pot area and the caves. The caves was neat, but not all that informative. We got 4 beers to try. One was an anniversary type, Miller lite, leine Oktoberfest, and reds ale.
For a free tour, it was decent and nice. I wish they offered a more hard hat tour that really showed more of the beer making process.

Tour was ok. It’s free. The «tour guide» was more of a follow the leader. He provided a few facts in the brewery but it seemed like each new portion you’re told to stand there and watch a cheesy video with very little information.
At the end you get three really good sized beers for free.
There is also a 20% coupon for pint glasses in their gift shop. I wound up getting 2 for $ 11

I LOVED IT!
I worked for a brewery before, so this was totally eye candy to me :-)
All the employees are super nice, the facts that they shared and the general route was good. Of course, the visitor and gift store is too good to be true, and the best part of the tour was the FREE beer at the end!!!
–PS: not really good for kids or people that can’t climb stairs …

1 hour FREE tour! And not 1, not 2, but THREE free beers, and by beer, I mean not a sample but a regular size drink! What’s not to love!
Came here to take the free factory tour. We were given wristbands right away and after about 15min, our tour guide started our tour in the theater room. We watched a 12min video of the history of the Miller brewery and its merger with Coors. Then we went through the packing area, labeling area, and bottling areas. It was very cool to watch all the bottles and cans rolling around the factory on conveyer belts. Last stop was the cave which was where they used to keep beer before refrigeration was invented. Very cool to see that!
After the tour we visited the beer garden and got our free beer drinks! Nice patio and large picnic tables. There was an additional brew house tour which was interesting and very hot

You can’t knock a free tour, even if you don’t like their products.
It’s a different look at the brewing process than you get at any one of Milwaukee’s ubiquitous micro to mid-​sized breweries. Seasoned brewery tour veterans aren’t going to learn anything new by tagging along, but seeing the scale of Miller’s operation is still impressive.
That said, it’s very corny in parts. The whole underground cellar portion had me cringing a bit. The company really plays up its Milwaukee roots like you’d expect, so be ready for the rah-​rah.
The tasting at the end was a bit of fun. Despite loving craft brews, I’m not a beer snob (no matter what my friends might tell you). I don’t mind drinking Miller’s products, even if they’re not my first choice when I go to the bar or the liquor store. The end of the tour is still a decent chance to sit and chat and drink, and you can’t go wrong with that.

I’d say Miller is clearly losing money on their tour by giving away 3 large beer samples after every FREE tour. But, based on the size of their production, I don’t think they’ll be going out of business any time soon! I was blown away by the size of their distribution area. To think a place that started with horses delivering beer to its current size is amazing.
The FREE tour was about an hour long, informative, and had a handful of corny videos and jokes (my favorite!). Some buildings included ones with a decent amount of stairs, so the whole thing isn’t quite handicap friendly.
It if nothing else, it’s FREE, and you get lots of beer (and some pretzels!) at the end. What more do you really want?

One of my favorite things about living in Milwaukee is that I can basically go on a brewery tour whenever I want. Miller is a little out of the way for me, but the tour and parking are free. Because of this, I will be back.
The tour starts off with a video explaining the history of the brewery. It was informative and a little cheesy. Once we were done with that, we got to walk through the facilities. Because of the large scale of the brewery, this was unique from the microbrewery tours I’ve been on in the past, and pretty cool to see how mass production works. There was quite a bit of walking and a bunch of stairs, so I would not deem this as handicap accessible.
The caves were probably my favorite part. It was visually the nicest part of the tour. There was another cheesy video thing, but it left me with more time to take in the experience of being in the caves.
Finally after all of this, you get some beer. They give you three pre-​selected samples. The tour is free so I can’t complain too much, but I wouldn’t opt for Miller Lite, High Life, and Leinenkuegel’s seasonal which was their weird cranberry ginger thing. Whatever, free beer is free beer. Unfortunately, I went in January so the beer garden wasn’t open. I’ll come back in the summer months to check that out.
The tour is kid-​friendly, so that’s a plus if you’re looking for a free family outing. Gift shop is nice but overpriced, but I wouldn’t expect anything else. It’s definitely something you should do in Milwaukee.

I came here on Saturday for a free tour and it was something I wanted to cross off my list of things in Milwaukee. Well the tour as others have stated is very automated and I was disappointed.
On recent brewery tours of Red Hook in New Hampshire, Rheingeist in Cincinnati and more the tours were very neat and not so automated.
I did like however at the end we got three small glasses of beer for free and a mini bag of pretzels. The three beers our group got was Miller Lite, High Life and Leiny’s Cran Ginger.

I am SO glad we got to do the Beer Tour here! We didn’t even really need to wait too long. We got there a quarter to 1pm and got our tickets for that tour. Our tour guide was really nice and friendly. I think the tour could have actually been a little shorter, since a lot of the information was redundant each place we went to… but I didn’t mind it too much. It gave us opportunities to take photos and whatnot.
I will never forget the smell of the beer caves. Wow… probably not the most pleasant part of the tour, but at least you get 3 free beers at the end of the tour! As far as beer tours go, tho, it’s very thorough and informational. I would recommend to anyone in the area.

This was my first time in pretty Milwaukee, Wisconsin!!!
As you enter, feel free to park by the gift shop and then grab your free admission ticket and wrist band in the gift shop. You can then use the facility, have a professional photographer take a pic or two with your choice of a miller cow boy hat, which you can then see after the tour and purchase if you want to. I was very impress that you can use a camera thru out the tour. Our tour guide was enthusiastic, motivated, and was full of knowledge. We ended up touring all parts of this historical brewery. It was fun walking thru out the Miller Valley and wave at the workers. The highlight of the tour for me was the package display which was pretty neat.
They provided three free beer sampling with a sizable bag of pretzel at the end of the tour in this cute pub.
I’d definitely recommend visiting the Miller — Coors Brewery if you happen to be in the Milwaukee area.