Forward Dental

The receptionist was very rude (as I see is a trend), they were not willing to help me with a prior billing issue and waited 6 MONTHS to tell me I had an outstanding amount that insurance denied… for a cleaning?! Ah yeah, I don’t think so. Super Sketchy. Will be trying other places and based on the other reviews, you should too.

Me, my husband and 3 kids went there for a couple years. The dentist in the basement for kids was great. The ladies that cleaned my teeth were great. The actually dentist was awful and always wanted to refer you to some specialist, and tell you how horrible your teeth were. My family ended up switching dentists after they messed up the billing and charged one of our kids a bill out if network, and wouldn’t correct it. Also argued about it with me when trying to make an appt also. They lost 5 customers over a $ 100 billing error, which is fine my new dentist is really great.

I don’t know why it took me so long to switch locations but I couldn’t be happier that I did. I had visited the Bay View location for years because of close proximity to home. Scheduling was always a nightmare because they were always booked. Every appt would start with mass amounts of paperwork that I was sure I had completed several times before. Appointments were always running late and I could sit in the lobby for 15 – 30 minutes. They give you these outrageous estimates, that don’t even factor in any insurance. When making appointment they hound you for insurance information but do nothing with it to prepare for your visit and give you a reasonable estimate of costs. The hygienists were nice but VERY chatty and usually in a rush. All seem to be very heavy handed because I would leave sore for days, and no it wasn’t because of the amount of work that I’ve needed, that’s just how they are. The wait for the dentist was always long, but when she would arrive it was just a quick glance at the teeth and out.
I will quickly explain what happened to finally make me move. I scheduled a late afternoon cleaning and when I checked in I was told that there would be a wait because everyone was behind schedule. Shocking. I waited for 30 minutes and was finally given an update. I could get a cleaning but with a different hygienists/​dentist, I said that was fine and continued to wait. Ten minutes later I was asked to reschedule the appointment. I was furious. I had waited 40 minutes to only be turned away.
After a few years of just dealing with the Bay View location I finally moved to the West Allis location and I couldn’t believe the difference. I have also visited the New Berlin and Hales Corners office, and again, no issues. All have plentiful appointments, even last minute. All have friendly staff and dentists who care about their patients.
Avoid the Bay View location at all costs. I know it’s convenient for many on the Southside but it definitely isn’t worth the aggravation.

What a nightmare.
Unprofessional and unfriendly desk staff. Insurance claims not being submitted or submitted incorrectly. I chose this dentist office because of it’s close proximity to my home. After a year of service I will be taking my business elsewhere. I will say I was relatively happy with Dr. Misamore and the hygienists here. They were friendly and informative, but I always felt like it was my first time going there, even though I had over 10 appointments in ONE YEAR. Not sure all those separate appointments were necessary. Stay away from this place.