Ursel’s Web Frame Shop Gallery

I can’t believe I’ve lived in Middletown over ten years and never been to this wonderful little shop! We only went because some out of town visitors requested a trip. It’s such a cool little place, full of German hand-​made items, as well as other local art — perfect for unique gifts. The owner is kind and friendly, yet laid back so we didn’t feel pressured while shopping. She was working on a big framing order from Wesleyan University, so I assume the custom framing is high quality. I would definitely recommend stopping in.

I love Ursel’s Web. Custom framing will totally change the look of a picture, diploma, children’s art, etc. Ursel and her staff really take their time to help you pick the mat and frame that’s right for the picture, your décor and your budget.
I wish I took before and after photos of a little etching I bought at a flee market. New mat, frame and glass — a major transformation.
When I had my bathroom redone, I went there and picked a frame that would match the new bathroom vanity cabinet, and I had them frame a piece of mirror to hang over the vanity. Perfect way to customize the bathroom. It looks awesome.
They also have a wide variety of unique gifts. It’s especially beautiful when they do their Christmas shop. And they support local artists, which is really cool.
Another reviewer wrote «cozy and unassuming» which I think perfectly describe this store.

I was subletting a place in Middletown and a simple bump on the wall caused a custom-​framed print in the hallway to fall on the ground. The glass shattered. And I discovered it was wrongly mounted too (To be specific: The orientation of the hang was totally wrong and it was hanging on the lip of the frame itself. It was bound to fall. So irritating it happened when we were there. Anyway!) I brought it here because I was afraid the fancy frame place on the main street would be frighteningly expensive.
This place was perfect: it was unassuming and cozy. Replacing the glass, fixing the earlier orientation, squeezing the frame together again all cost about $ 30. Having framed a bunch of stuff in Boston a few months before, I was relieved since I was afraid it would be like $ 50! They did it quickly too, within a few days.

The gallery is in a small house near Wesleyan, and has a really cozy feeling. The owner is very welcoming and nice.
What an amazing assortment of art pieces there is! There are lots of prints, paintings, sculptures, glass-​blown figurines, carvings, etc etc, many of them by local artists. Prices are affordable for gifting or personal use. I am very impressed.
I think they also do custom framing… lol. As in their name. Very nice art gallery/​shop.