Juice Generation

Inside the Equinox, this little café is great for take out of juices (fresh of pre-​bottled), health shots, smoothies, acai bowls, and «sweet» healthy snacks. I did not like «the professional;» but that might be a matter of taste. The acai bowls are filling and guiltless. There is a prepackaged kale oatmeal raisin cookie that is thin and crispy, just slightly too sweet for me. Plus, it’s made with margarine, which I’m guessing was expensive considering the time machine trip back to the 90s to get it. Come on people. Can’t wait to try the vegan macaroons and donuts.

My sister found this place near our hotel and got breakfast here every morning during our stay in New York. She is a vegetarian and is following a strict diet. Finding this place near our hotel was one of the greatest highlights of her trip. It reminds me of a Jamba Juice with a little more expensive tag. I enjoy their drinks and definitely was grateful for their Aloe Shots. I had trouble with going to the restroom during my trip and the Aloe Shots gave me that extra boost I needed.

Terrible. I just paid $ 16 for a green acai bowl with whey protein and peanut butter added and they refused to give me a large glass of ice water. Rude and staff is very illogical.

I go here at least 3 times a week for their acai bowls and a macaroon. Good spot, it’s small so long lunch lines can be a bit annoying. Highly recommend the acai bowls — they fill you up and taste great.
Service is pretty good, only 2 seats so no room to sit and eat there especially during peak hours.

I go here for lunch 2−3x a week as it’s near my work and mainly get the Joyful Almond smoothie (almond & coconut milk, almond butter, banana & cacao nibs) and I add Plant Protein (hemp, rice, quinoa, pea). Very natural tasting with no added chemicals — none of that Myoplex, MetRx, crap.
Also have had the Acai Bowls & Coco Acai shake, all of which are very good and healthy. I like that their shakes & foods don’t have that processed chemical taste you get at some «health food smoothie» places (ie, Jamba Juice).
Yes, it’s pricier here, but you get what you pay for — real food products. And in my opinion, your long term health is worth that extra dollar or two.

My first time at this location. Ordered the protein revolution acai bowl and grabbed a cold pressed juice from the refrigerator.
It wasn’t super busy so when ten minutes went by I went to the counter to check the status. Not one person behind the counter knew where the order was. Once they realized it was mistakenly grabbed by another customer they sort of laughed it off like they got the wrong bowl. I don’t care what happened just fix it…
No one apologized until the very end when handing over my order. Poor service all around.
EDIT: went back another time and had a much better experience

The juice was great, I actually never heard of this place until my friend suggested it to me. The strawberry smoothie, watermelon smoothie, and mango smoothie were all delicious. The fruits definitely tasted fresh as well.

Not a bad location… definitely more seating and it does look swankier than other locations due to it being inside an Equinox.
Not sure what’s up with the music. they’re probably just on the same music system as Equinox. Expect to wait about 10 minutes for your order-​even without a huge crowd-​but it was done right.

Absolutely love this place. The juices are super fresh and the food is delicious. I had a peanut butter acai bowl that I was dreaming about having the next day.

I love juice generation! It has some great options for juices, smoothies and protein shakes. I’ve been to a handful of locations and normally I’d give 5 stars but the service here was terrible. The people behind the counter were rude, dismissive and obnoxious. Another customer that was next to me had his whole order messed up and one particular employee was being overly dramatic about it, huffing puffing and rolling his eyes. At the price we pay for those juices, at least give some kindness. I chose to pay with a $ 100 bill, I know many places don’t take it but I looked for a sign and I didn’t see anything, then I get rudely shown to this micro sized sign on the bottom of the register. I’m really surprised about the crew in the location.

It’s no secret that I love Juice Generation. I frequent the Third Avenue location at least three times a week. Having said that, though, I prefer this location. It’s bigger and they have more seating (like, actual tables and chairs, not just a counter.) During the summer, lack of seating wasn’t an issue, but now that it’s getting colder… let’s just say I’m not keen on freezing my buns off for a smoothie.
Aside from seating, this location has everything the other location has — same delicious smoothies, same friendly service, same raw food options.

Love the smoothies but man is it expensive. I got their Protein Buzz smoothie after an early morning workout, and added spinach — it came out to $ 8.98. $ 9 for a healthy breakfast is pretty damn expensive. I thoroughly enjoyed it though and needed it before I got to work. I frequent the location for its centrality to the subway station and in general, the line moves, but it does get very busy in the morning, esp before 9am. I think the service is fine and will come again.

I love the joyful almond and peanut butter split smoothies. The juice bar is inside of an Equinox Gym and it’s usually very crowded.

I never really make comments that are bad unless the service is less than sub par. I love the juice and the acai bowls here! It’s probably one of the best acai bowls out there! For this specific Juice Generation I wasn’t pleased with the service. I was the only one in the store at 7am and ordered an acai bowl. The girl at the counter seemed annoyed with my questions about adding hemp or almond butter. I didn’t find her helpful or friendly. For as many juice bars and health food places I’ve been to in this city you’d assume the people working would be happy and energetic. However that wasn’t the case at his particular location. That being said, maybe it was early and she just hadn’t had her juice yet:)

This is a review for this particular Juice Generation, not the chain in general. I’m pretty hooked on the Supa Dupa Greens and their Kale and Avocado salad. That being said, waiting for close to 15 minutes just to pay for prepared food to-​go is straight up silly (especially since the prices are steep).
I don’t think there is a cashier there, it seems like the juice guys double as cashiers and never have any time to ring anyone up because there’s usually only 2 – 3 of them. They need either more staff or a designated cashier so people can grab and go. Someone help them!

I got their peanut butter smoothie here for ~$ 8. It was pretty good, but nothing that sets it apart from other smoothie places (or that justifies its cost)! One con is that while you’re sitting here, you feel as if the ceiling’s going to come caving in with all the loud clunking from above where there gym is at!

If I wanted to smell sweaty feet and armpits, I would go to the gym. Oh what? This location is attached to a designer overpriced gym? Fail.
Nothing special here, and no need to punish yourself taking in BO while you wait for your smoothie.

Love juice generation! Very consistent with their green juices and smoothies! Also love that they’re inside all Equinox!
My favorite would be the ‘Get ur green on’. It’s seriously the best one ever and I now get it almost on a daily!
One of my girlfriends isn’t crazy about any green juices because she said they taste gross and like vegetables! Little did she know after trying it at Juice Generation; she now craves them as well!

Obnoxious service. The worst. Obnoxious music. Silver lining: nice chats with customers who think this is a miserable experience.
BUT the juice is good. 10 bucks but very good and tons of choices. Cold pressed.
The sandwiches are only 5.50 or 6 bucks and they’re great. I felt like I was waiting so long that it got closer to lunch than breakfast so I ate a half of chicken avocado on multi-​grain with light mayo, tomato and lettuce and it was great.
The prices are high but if I’m going to go to Juice Generation I will absolutely go to the one on 72^nd.
I am not big on fruit smoothies (high in sugar and calories and I prefer alcohol to fruit or fruit juice) but once in awhile I want one and Wrap ‘n Run is out of business post-​fire/​flood. I miss my Caribbean smoothie with shavings of coconut but the Smooth Strawberry hit the spot with the little bit of pomegranate adding a nice kick.
Juice is pricey. Plain fruit smoothies and sandwiches a bargain.
They also have a nauseating gluten-​free «bakery» section with atrocities like kale spirulina muffins. I mean really folks, give it up. If you have a defective body which cannot process things everyone could process when my father was in WWII (and has to be a function of the psychological damage and spiritually bankruptcy of our Kardashian-​obsessed culture), then I’m sorry for your plight in life. (I’m secular but use the term «spiritual bankruptcy» in a more overarching philosophical sense to denote things of the spirit and mind over those of the body/​flesh.)
I’m sure some people really are allergic to wheat but the raw/​vegan movement didn’t start in the lower classes and now that doctors don’t anesthetize a patients of a certain class with Valium as they used to (a highly underrated strategy in my view), these neurotics have now taken to obsessing over their bodies and diets and this bakery case embodied all that health nut lunacy.
And with talk therapy (and certainly analysis) the province of truly wealthy, I’m convinced we have a generation of cuckoo people who can’t afford to be cuckoo on the couch and are too weight-​conscious to escape with food and booze. So they’ve turned to gluten-​free, raw, vegan, cold-​pressed blah blah blah.
But if the choice is a kale spirulina muffin which looks like green mold atop sunken bread that sat under a few hardback books for too long on the subway and no baked goods, I think you should take the hint: the universe doesn’t want you eating pastries.
I miss the old café here: wonderful salads made to order and lots of sandwiches. The sandwiches are good but not the same.
I might try that kale spinach smoothie with coconut milk, but that’s as much «adventure» as I desire at a juice bar.

***Review of the PB Acai bowl***
So tasty and filling! As it should be, for 9 bucks…
The consistency is a mix of cold and soupy acai on the bottom with a thick, hearty layer of peanut butter, banana and granola mixture on top. The portion is quite large and overall it’s rather heavy– definitely falls into the meal category rather than snack. If you’re looking for something lighter I’d go with the amazing green bowl. I needed a quick and easy replacement for dinner and it did the trick!
A very limited seating area as this is not a freestanding store, but there is a bar with 3 stools that looks out onto Lex, and a handful of small tables with chairs.