Forever Diamonds NY

When shopping for that special someone and a special moment you want to have the best experience – especially when you want a special diamond to compliment the occasion. My wife brought me to New York and said I have to go down this alley for a very specific diamond store. As I walked down the diamond district I realized quickly I was not in Kansas anymore. LOL! I have to admit, I was not feeling it. Seeing strange people making some interesting advances and trades right on the street! We found the location inside a group of diamond retailers in almost like a warehouse setting. The very first person we approach was the owner Albert; the kindest person you will ever meet. I realized quickly that this was a very unique place. He knew we had been viewing diamond on Instagram right away. He brings out his son Roman to introduce us. Again, another person with a great passion for his work. From the distance his mom comes up to introduce herself. I have never felt so much attention and heartfelt love from a family owned business. They really made us feel comfortable and spent the appropriate time to show us their product. The experience, passion, creativity, love for the business and customers is top notch. This is the shopping experience every store should model. Thank you sooooo much for your hospitality, personal touch and love for your customers. Couldn’t be any happier with our purchase. We hope to see you again.

I have never posted a review for anything before, but I really feel the need to do so now. Our experience at Forever Diamonds was incredible. Roman spent an entire day over Columbus Day weekend working with us. He was gracious and knowledgeable. He educated us on the diamond industry and worked with us for hours to find the perfect diamond. He then created a beautiful ring and sent it my way. Overall it was an amazing experience and simply put, Roman and Forever Diamonds are the best in the business!

My husband surprised me with this beautiful 10 carat unheated sapphire ring with 1.41 tcw of diamonds in 18 carat white gold for our anniversary! My husband researched rings for 6 months before he came across Roman at Forever diamonds in New York. Although we live in California, Roman made the entire process very smooth. Even with the time difference he was very punctual with returning emails, text messages and phone calls. My husband was very pleased with the entire process. My husband says this is my last ring, LOL. But if it’s not we will definitely be going back to Roman at Forever Diamonds.

I found Forever Diamonds randomly on my instagram about 2 years prior to me actually flying to New York and visiting it. I had consistently followed them and fell in love with every single ring that they posted. My now fiancé and I knew we were going to take a trip all the way to New York to see them and take the leap of faith that I was going to be able to find my ring. We are from California so it was quite a leap of faith we were taking.
I had called several months (October) prior to make my appointment with Roman and set everything up before we had gotten into New York in January.
At first I was very nervous because we were traveling such a long way, but after only 5 mins we fell in love. We were instantly greeted by Roman’s parents who made us feel comfortable right away.
I am very picky and had an idea of what I wanted so the moment I sat down I was able to pick out my setting, and then move on to the diamond with Roman.
My fiancé and I sat with Roman for about 45 minutes going back and forth on what diamond we wanted. Roman was so thorough in showing us every diamond and explaining everything perfectly to us. Not once did we ever feel pressured or anything to make a decision or to rush what we wanted. Roman took great care of us and made sure that the ring that I was choosing was the best one and that I was more than satisfied.
I cannot begin to praise Roman and his family for the amazing business that they have. My parents came with us and were also so pleased by everything that they are making a plan to go back themselves and get new wedding bands. The customer service was beyond perfect. I wish that I lived closer so I could go and look at their jewelry all the time!
I can’t wait to go back and get the wedding band and browse their new items.
Thank you so much Roman and family for making what could have been a very stressful decision, into one that was made so easily.
You guys are perfect!

Once again on our visit to NYC we visited Roman, his lovely parents and got to meet his wife Simone. It was the right time, after 46 years of wearing the original engagement ring, and wedding band, it was time for a new setting. There was no pressure, because I wasn’t ready in the past. Roman helped me pick out the perfect setting, repaired my original set, and put new backings on my diamond heart shaped stud earrings. Eve rethink could have been ready the same day, but we chose to come back 2 days later. Love You and your family Roman. You are the best.

I had seen Forever Diamonds on Instagram and was really impressed by the design of their rings. When my fiancé and I decided to purchase my engagement ring in New York, Forever Diamonds was definitely on the list! We went to another jeweller first who basically was not very helpful, so we left and went to Forever Diamonds. Roman, Laura and Albert could not been more helpful and kind. We talked to Roman about what we were looking for, along with our budget. He showed us lots of different style settings, while the glamourous Laura also gave us her opinions on the different styles. Our taste was similar which was great! We eventually picked the setting and then the main diamond. Albert was also such a lovely man who was so genuinely nice and worked with us on getting the ring sized. While we waited we had a nice shot of vodka and Godiva chocolate to celebrate the purchase! We ended up with a beautiful ring that we are so happy with! A massive thank you to Roman, Laura and Albert. We will be back for the wedding rings! Thank you!

I FINALLY FELL IN LOVE… With my jeweler… I don’t know where to start… my boyfriend and I have been looking around for months even put a down payment on a different ring with another jeweler. But we still had some reservations, and it just didn’t feel right… So I, by myself, did some searching on my own, because like my boyfriend can tell you and for sure now Roman i can be pretty picky and it had to be perfect. So on my day off I hit a few places in the diamond district and the last place I stopped at was forever diamond… I don’t know why of all the booths I passed I decided to stop there, maybe it was Romans inviting disposition and smile but hook line and sinker… I was sold. Roman sat with me, patiently, explaining the differences in colors, clarity… Explaining the differences in certifications and showing me bands and diamonds… After leaving and promising to come back with my boyfriend I left ecstatic! I felt confident, reassured and in great hands. And best of all I found my ring… As promised I came back a couple of days later and as we sat there and talked and I went back and forth over some diamond options Roman patiently let me rack my brains for well over 2 hours and that’s not counting an hour on my first visit never once pressuring me. Being a fellow service industry worker I appreciated his patience and kindness especially knowing how much of a pain I was probably being lol… That being said someone once asked me why my favorite restaurant was my favorite. And I said because of our waiter that we requested every time… Because of him the food tasted better, the atmosphere was brighter the experience was memorable. As you can tell I’m a customer service enthusiast and my experience with forever diamond, especially Roman made this ring shopping experience easy and exciting.
Visit their page on Instagram @foreverdiamondsny their work is magnificent and speaks for itself. I cannot wait to recommend them to other family and friends looking to purchase jewelry!
Hands down 6 stars lol

Where do I begin… when I started for my search of THE RING I couldn’t be more fortunate to have met Roman. He took the time to explain all the jargon about diamonds, clarified my questions and doubts. He understood what I was looking for and how to meet my demands. Yet, being considerate. He was able to customize my dream ring and keep my fiancée happy as well. Thank you Roman! We will certainly comeback for our wedding rings.

What else can you say about Forever Diamonds that hasn’t already been said. In an industry where it is so difficult to feel comfortable with the purchase, Roman helps bridge the gap. Very knowledgeable and EXTREMELY PATIENT. He takes his time to educate you, and makes sure you know the good, bad, and ugly of the diamond trade. Top notch products and service, and makes the whole process more enjoyable. HIGHLY RECOMMEND.
Also be sure to follow on instagram!

I could not have asked for a better place to buy my engagement ring. Roman sat down with me on multiple occasions and explained how the industry worked and how to get the most for what I was looking to spend. He spent weeks finding and creating exactly what I was looking for! Who does that anymore?!? He was unbelievable patient, fair, transparent and genuinely a nice person to be around. There was never any pressure and he was always very keen to make sure we were working within the budget. He told me that he had clients that flew in from around the country to buy diamonds from him. After working with him and his team I totally understand. I won’t ever go anywhere else no matter where I end up!
Thank you Roman, and team. I could not be a happier customer and I will definitely be sending friends and family your way!

As a generally extremely fastidious person, you can imagine just how incredibly meticulous I’d be about finding the ideal diamond for my engagement ring. After having met with Roman around Christmas time last year, my fiancé and I immediately thought we’d met our match. Not only is Roman exceptionally attentive and concerned with accuracy and detail, he is passionate, patient, and conscientious.
I’d been following Forever Diamonds on Instagram for a few months before we really started the searching process, so I was already aware of the vast variety of stones they had to offer. When we were home in NY around the holidays, my fiancé and I went to several jewelers throughout Manhattan with the intention of learning about the «4 Cs” – which we actually considered to be 5 when you incorporate the Cost, too. ;)
Upon our arrival at Forever Diamonds, Roman warmly welcomed us into his office and spent nearly two hours with us, explaining each and every characteristic regarding carat weight, color, clarity, and cut. In addition to thoroughly educating us on the quality of his inventory, he was open and forthcoming regarding his stones and their «retail» value – which was, consistently, significantly less than ALL competitors and never marked up. Roman went as far as inviting us to review the industry’s pricing tool for diamond exchange analysis, evidencing his complete transparency about his stones and their appraisals.
Not only did he provide super in-​depth evaluations about each stone he offered that day, but over the course of the months to follow, Roman went above and beyond in working with us remotely (as we live in San Diego). During that time, until we were finally ready to purchase a diamond, Roman provided us with countless, beautiful photos and videos depicting each stone he’d personally selected based on our 5C wish list. We’d taken two solid months to do sufficient research (as I mentioned earlier – I’m a perfectionist) and came to the realization that we’d get the most stunning diamond, with an incomparable price tag, from Forever Diamonds. Roman certainly works overtime as he’d respond immediately throughout all hours of the day/​night… He provides truly unimaginable customer service, and unbeatable pricing, nonetheless.
I’m beyond thrilled to share that we decided on an exceptional, unparalleled, colorless, cushion cut diamond just shy of 4 carats… And somehow managed to stay within our requested price range. It’s been an absolute pleasure working with Roman, and I would HIGHLY recommend Forever Diamonds to anyone, regardless of desire/​location!

Diamond shopping can be intimidating. There is a lot to know and understand. Roman is the guy to request! He was very friendly and dedicated more than an hour of his time to answering all my questions and helping me understand the important things about purchasing a diamond. If you’re looking for a beautiful NYC hand designed engagement ring Forever Diamonds is the place to go!

Roman is patient and never pushes a sale. I have worked with him for many years and some amazing pieces later, I am so happy and would highly recommend forever diamonds. He takes the time to educate me and inform me so that I know what I am paying for and how to get the most for my money. His customer service even after the sale has been impressive. He will always take my call and returns calls in a timely manner. It’s always an enjoyable experience.

I met with Roman yesterday to go over engagement ring styles and I was shocked with the amount of knowledge and level of expertise him and his team have. The diamond district can be a difficult place to navigate when you don’t know enough about diamonds/​rings, etc. Roman made sure I was taken care of and I left knowing what styles I like. Overall, I would highly recommend meeting with him.

If you want to be well taken care of and receive the best customer service, this is the place to go to! Roman took the time to get to know my taste and exactly what I wanted. I met roman when my now husband introduced us while ring shopping. Roman took the time to show me all the different styles and combinations, was very patient and treated us like family. I’m always hesitant about the diamond district not knowing where to go, but we have definitely found our go to guy.
Love the way my ring came out, it was exactly what I wanted!

A friendly and knowledgable staff.
A nice variety of jewelry to chose from. Never felt pressured to make a purchase. Definitely recommend.

I had the pleasure of meeting Roman and his parents after my now husband proposed to me with a ring he bought from Forever Diamonds. I cannot begin to describe the beauty and perfection of the ring Roman helped create for me. Now months later, I still find myself coming back to Roman, discussing what it is I am looking for and he quickly helps me find the dream piece of jewelry I had pictured in my head. He is quick to understand my taste, works with my budget and has truly become a friend of my husband and I. There is no better jeweler. I would recommend Forever Diamonds to all of my family and friends.

Roman, Laura and Albert at Forever Diamonds NY are wonderful. They helped my husband find what he was looking for in my engagement ring and worked with his budget. Roman took the time to sit down with my husband and educate him on diamonds and what to look for. He was interested in making this purchase special for us and not concerned about just making a sale. We went back together after our engagement to purchase our wedding bands. We couldn’t be happier. They are very professional and made us feel like a part of the family every time we visited. During one of our visits, I also found a gift for my sister, a beautiful rose gold bracelet with a diamond star. It was so delicate and unique. In addition, I lost a stone in my engagement ring band and they fixed it the same day with no charge. We highly recommend Forever Diamonds NY for your special purchases. Thank you, Katherine and Michael

I love the service and the jewelry on display. The whole process is delightful, perfect place to look for your special piece. It was truly a lovely experience, I appreciate the sales man Roman who helped me find the perfect ring! So happy with this place!

Roman is awesome!
Truly great at what he does, my boyfriend and I came in looking for a diamond pendant for me. I’m wasn’t sure if I wanted an initial or a cross… After over an hour at other places I finally met Roman, he took his time and was super informative about jewelry in general. I ended up buying a white gold necklace for when I do eventually get my perfect pendant.
I’m going home to do some research & find out exactly what I want, when I do I’ll have Roman make it for me. My boyfriend & I have found our jeweler!