Viet Hoa Market

My favorite new Asian market!
Located right on Monona Drive, it shares the same strip as Rosie’s Coffee Bar & Bakery.
When you walk in, you’ll notice straight away how bright and clean the aisles are. There are no putrid smells, unlike most Asian markets (hey, when you carry live crustaceans, that tends to happen, amiright? — it’s a give and take).
All the shelves are nicely stocked, properly labeled. There are rows and rows of frozen goods, neatly packaged produce, ethnic drinks (basil seed mango juice anyone?), spices, snacks, and there is a little deli cooler with freshly made spring rolls in rice paper, mochi, and bahn mi.
Oh and if you love Sriracha, they carry Sriracha flavored potato chips here!
I also bought some authentic China (Made in China!) because they were $ 3.49 and super cute.
Seriously, come check this place out! The proprietor is super nice and attentive. If you need something for your adventurous recipe or just have some time to kill, stop in and see what you’ll find!

The place is great but produce is bad. The owners keeps to themselves and don’t help much. Sometimes no one’s present at the cash register. They are always working in the back

This oriental market is full of many Asian food that you can’t find anywhere else. However, when I was browsing through the vegetable aisle, I came across many vegetables that had mold, as if it had been sitting there for quite awhile. They are definitely not checking their perishable items and need to keep updated with the perishable items.
Their customer service sucks. They kind of keep to themselves and would rather avoid you at all cost. They don’t offer help nor do they simply smile but it’s not a restaurant so it doesn’t bother me that much.

As far as Asian specialty markets go in the Madison area — this is by far my favorite. Lots of selection and great prices. There are also very friendly people here that are more than willing to help point you in the right direction. They seem to be in the process of a remodel which is limiting the amount of selection in regards to frozen seafood and the like, however, there is still plenty to explore. I go here for all of my obscure item purchases and have never been disappointed in the quality, variety, or the prices — did I mention the prices???

My go to Asian store, they usually have what I need. Only thing is I can only go once in a while just because they are so far away.

Greetings, Fellow round eyes!
The one thing I’ve found in common with asian markets here in Madison, WI is that they have amazing produce that is insanely cheap! 60+ percent cheaper is not uncommon. Sometimes, depending where you are, Asian markets can be a bit, well, fragrant. Not so as campared with others in this area. This outfit tucked away in Monona is a place you need to check out if you’re in the need for all things oriental. I wish some of these strores would offer cooking classes!

I go shopping here whenever I decide to try my hand at cooking Thai food. They always have what I need. I’m also willing to admit that I love just perusing the aisles and looking at all the packages of things often labeled in at least two different languages. The odds and ends seem prolific to me. They do have a meat case in the back of the store, and honey it ain’t your typical «white bread America» meat case. I don’t know why, but I always tip toe past the meats as I oogle at the frogs, duck feet, pork bellies, and roly poly fish heads!
The peculiar finale comes when I bring my items up to the register and a teeny, tiny, young girl is standing there eating a bowl of cereal. The first time this happened I thought it was very odd. I said hello and thank you through out the course of our interaction, she said nothing, not even eye contact was made.
When I get out to the parking lot I feel like I just woke up and I think «wait…what just happened??»

Typical but a bit above average asian grocery store. Food items are well stocked, a lot of varieties including your everyday cut of beef. More spacious than your average asian store. As always expect no greeting upon entrance and departure.
I visited primarily for the deli in the back of the store which turned out to be more of a disappointment than I thought. I was hoping for a more authentic home style cooked meal. Instead it was your everyday Chinese menu such as beef with broccoli, hot n sour soup, etc. the good thing is they have roasted duck and roasted sweet pork. A bit pricey but I wasn’t sure where else they had an asian deli that served these so I bought some. They were good and flavorful but not worth it for a return trip here.

Great selection, reasonable prices, and clean. My go to for dumplings, red bean, and seaweed fix.

It has become go-​to location for hard to find Asian ingredient; especially S.E. Asian. The facility is clean and well lit. Most importantly the produce is clean and usually pretty fresh. I did buy a bag of rotten tofu there once (buying tofu in a bag is probably never advisable).

While they do have a great selection of canned and dried goods, most of it is expired or the expiration date has been rubbed off. If you do end up buying expired goods here, make sure the can isn’t dented and the lid isn’t popped up in the middle. If the prices are cheaper than other Asian grocery stores, it’s probably because their stock has been sitting on their shelves longer. When I went (8pm on Saturday), the store was completely empty except for two children. Turns out one of them was the cashier. Not my favorite store.

Love this place! Every time I go in there, I find something new to play around with. I’m currently on a Szechuan kick, so… got my dried chilies, and Szechuan peppercorns no problem.
Last time I was in, was looking for specific items, and the gentleman that helped me took me around to everything I needed, told me his preference on the brands, and was just wonderful.
I highly recommend this store if you are looking for ANY Asian ingredients!

Fairly clean, well organized, great variety and reasonable prices.
Was really happy to see Korean items here. Now I can get all the ingredients I need to make kimchi and other dishes here. Rather then order it off amazon.
Just don’t expect a worker to come up to you and help you without asking. Put half the fun is to go down each aisle and read the products. There is some crazy stuff or just plain things never heard of using in cooking.

SOLID Market! I would give it 5 stars, but I’m getting pickier with my 5 star reviews — if it had a larger selection of Malaysian/​Indonesian foods I would bump it up.
Still, here is what it did have:
– Sri Kaya (coconut egg jam for toast with coffee)
– Dried Shrimp
– Dried Anchovy
– Asian Eggplant
– Kawan Paratha
– Red Bean Paste Buns for steaming
A small shelving unit dedicated to Malaysia, Indonesia, and the Philippines. Included was Udang Keropok, Kicap Asin and manis, many many bumbu packets for quick preparation meals, Sambal Belacan, and some sauces unique to the Malay archipelago.
This store is much like the Viet Hoa and Pacific Produce in Milwaukee, and is just as big. It is also very obviously a family run store, as a 5 year old yelled for someone to come help us check out, and a 12 year old came running to ring us up.

This is my favorite Asian market in the area. They carry just about every ingredient from every Asian cuisine (I’ll pass on the pork uteri, thx) including an insane selection of fresh noodles.
Usually, this store is cleaner than others, the produce fresher and the staff friendlier. Make the drive out, you’ll love it.

Good variety of Asian grocery food. Price is reasonable. There is good vegetable selection.

The Viet Hoa market in Monona is well worth going to for any asian food item you may ever find yourself in need of. They have a large store with extensive selections of asian foods from every country in Asia.
The departments include: Fresh meat counter (mostly pork and chicken some lamb and beef) if your recipe calls for duck feet or chicken uteri, this is your store!, a small deli/​prepared food case (fresh sandwiches and desert items), frozen fish dept. (many whole, with species I have never heard of), non-​foods, imported asian consumables, and religious items, an extensive dried noodle aisle, canned foods also sauces & vinegars from all over, asian cooking utensils and pots galore, frozen foods, produce, and I have to mention the literal tons of sacks of every type of rice know to man, they even have red rice!
If you are in search of authentic asian greens of any kind look no further. They have many greens I have never heard of and have no idea how to use but this is not a problem, just ask one of the friendly staff. The owner is always there and he is all too happy to give advice on food preparation and uses of the unique produce you will find here. I must also add that on regular produce the prices are always much less than Woodmans or Copps but supply and occasionally quality can be lacking.
I always find myself buying much more than I had on my list, so bring some extra money and time – You’ll need it!

I cannot believe the selection at this place. They have everything. EVERRRRYYYYTHINGGGG!!! Even fish heads and tons of crockery. Go check this place out if you seek Asian goods. It’s the Yue Wah of Monona.

This is a clean, nice store that is well-​stocked with everything imaginable to make a variety of Asian dishes. The staff is helpful and everything looks fresh. A new bistro, Lee’s Asian Bistro, just opened up next door so I am going to assume the stock gets good turnover.
We east siders are lucky to have this market as an option.

I’ve not seen so many eclectic cuts of meet at an Asian grocery store in Madison– duck heads by the dozen, pork bellies ten ways, fish heads, and nice looking beef short ribs. They also have a huge, seemingly fresh, produce section with lots of fresh herbs at a good price. Also, the employees were very friendly, which isn’t the norm in most Asian markets.