East Towne Mall

Not too fond of this mall. It seems like they’re trying to bring up the level of shops over the past few years. The amount of people loitering around not shopping at all seems fairly high. A good example is when someone got shot in the mall a few days before Christmas. Until things change Ill avoid the place.

This mall used to be the one to go to. Not so much anymore. It’s usually filled with kids and teenagers, cussing and swearing and basically making fools of themselves, and not showing any respect to anyone that may be there to do any actual shopping. Many of the stores don’t last long, I swear one of the last few times we were there almost an entire wing was devoid of any stores.
They remodeled and updated this mall a number of years ago — 11 or 12, and then it looked really nice. Now it’s rather drab, and they have consistently used the same tired holiday decorations since probably the late 1970’s.
Another thing… those pushy little f#$ks you like to call sales people standing by kiosks in the hallways… yeah big turn off. I have a military haircut (no you can’t straighten my hair… brcausr there isnt any you dumb fool!), I’m happy with my cell provider and no i dont want a hello kitty phone case.
Last but not least. Your anchor stores would be appealing, except we have a member of the family that is in a power wheelchair. 90% of the aisles in those stores are clogged with crap so he can’t get through.
Sorry to say I won’t support this mall any longer. I will be shopping from the comfort of my home. Amazon has earned my business.

I feel like this mall gets a bad rap… Overall the inside looks like it has had a decent makeover, although the outside looks like it was built in the 1950’s. There is a decent variety of stores like Sears, Pennys, and a significant sized food court.
They have a decent variety of kids clothing stores and the stores are actually well stocked. I agree it could use a Macy’s but it is so close to I-​90 it makes it very convenient and has a decent number of resturants surrounding it.

I had some time to kill yesterday and was in the area, so I took a walk through East Towne Mall. When I lived in Stoughton as a kid, this is the mall we’d come to — often left to run around wild, and weirdly as a celebration of someone’s birthday, myself included. Mall parties were where it was at for small-​town pre-​teens circa 1997.
Anywho, the East Towne Mall of today is unrecognizable from the mall I remember as a kid. They’ve done a lot to renovate it and seem to be going for a more upscale vibe. There are a few holdouts from back in the day in addition to the anchor stores (Spencer’s, Vanity, Bath & Body Works — who, adding to the nostalgia factor, are currently offering discontinued scents like Country Apple and Plumeria), but most of the stores are new to me.
Upsides are that the mall is clean and offers ample space to navigate through; downsides are that the lighting is weirdly dim and the atmosphere almost somber. I don’t find the mall all that fun to go to generally, but East Towne has a particularly downer vibe for a place that is in good condition and has nearly every storefront filled. Going is by no means a bad experience, but it also didn’t really draw me in, either.

Hmm, this mall needs a facelift. They need a better food court. There always seems to be an empty spot, or I feel like that because of their boring options. The stores are awful. I do not even walk down certain area. A pedi place and a foot massage place next door to one another?
I think this place could be better and could get more business if better stores were in it. I just do not know what else to say.

I really try to like East Town but then I go to West Town and get depressed on how poor the store choices are on the east side.

I’m only giving it 4 stars because it’s an easy and convenient place to take the kids in the winter. We being our own dinner and eat in the food court then they can play in the play area for awhile. If it wasn’t for this I would give it a 3. West towne is by far a better mall. But east towne isn’t the worst I’ve been too. It has potential to be a better mall if they got good stores in the vacant areas.

I am finding it extremely unappealing to shop at East Towne Mall nowadays. There are just no good stores there. I do shop at Lane Bryant when they have sales but lately, their seasonal lines have been horrible or Bath and Body Works whenever they have Areomatherapy on sale for $ 5. Until then, there is no point in shopping here. There are certain wings of the mall that I hardly go down because they are just crappy shops put in to fill space. Also, the food court sucks. No good eatery places here at all. Just… nothing. It’s really unfortunate because Madison doesn’t have much retail stores to offer and there is a ton of potential for East Town mall if someone put the investment into it and clean up the atmosphere more. Location is great, stores are not. Please, someone with money and time help East Towne Mall!

East Towne was where my mall rat days were played out from about 12 to 14 years of age. It has changed so much over time. I remember the sunken seating areas where kids would sit and hang out, I remember the movie theater, Yonkers, the cookie shop where I had my first love affair with chocolate cream cheese brownies, and the security guards who hung out with us like they were part of the group… Yea… I remember my bike being stolen and a week later being found stashed behind the bushes at East Towne Mall…
It has been about 6 years since I have been back inside that mall, and I was expecting a run down, empty shell of a mall like some haunts I know in Milwaukee.
I’d heard stories of people getting attacked in the parking lot… that the place has really degraded…
Pssshhh, WHATEVER Madison! This mall is decent. They have a new Express store opened, the food court and carpeting has been redone, nice decorating and a comfy feel as one walks through the hallways, a Hollister, Boston Store, a nice Victoria’s Secret…
Seriously, I was pleasantly impressed that the mall of my mall rat days is still doing just fine.
Is it Mayfair Mall in Milwaukee? Heck no! But it sure as hell is A-​OK. East Towne is a staple for east siders like myself, and we’re not givin’ it up!

It’s a mall. In Madison. It’s exactly what you’d expect.
The interior has been spruced up and there are some new stores, but West Towne still wins. If you really need to shop, get outta town and head to Milwaukee or Chicago.

Oh, East Towne. You keep trying to get classy and never quite make it. Your owners funnel too much cash into your fancier big sister on the West side of town.
That being said, in 2012 the mall has been making a number of changes for the better. And it has, over the years, gotten better and better. It’s still just got a good way to go!

Not exactly an upscale mall by a long shot. Service is horrendous and it is crowded and messy, with a poor selection of low grade stores.

Remember when East Towne mall was nothing? A big building full of emptiness, speckled with a few pathetic stores here and there? Ten to 15 years later, and now its been completely revamped and is all dolled up with white twinkly lights, and cheesy holiday decorations. Hell, even Santa shows up there now.
But guess what? You can’t just walk around the mall without some dipstick wanting you to try on their lotion or straighten your hair for you!!! Isn’t that exciting? It’s like being harassed by a car salesperson, only these people want to let you know how ugly you are, and how they can improve you with their shit products.
Do you want to try this wonderful lotion? Can I straighten your hair for you? Can I ask you a question about your skin??! Can I ruin this trip to the mall for you by refusing to leave you alone every time you walk by!!!
YES!!! It’s like getting a root canal and then asking for a do over. Because, even if you politely say no thank you, they persist, and harass, and then as you are walking away, you hear them say snide little things about you.
I hate those pushy bastards. They ruin every, single trip to the mall.