Jim Beam Urban Stillhouse

Fun! Great keepsake shot glass. Staff were friendly. Entertaining and educating, cheapest of all tastings, quick in and out so be sure to stop by

Josh and Dion were amazing. Their hospitality customer service, and professionalism was superb. I really enjoyed the history lesson they taught us. They made me feel very comfortable, I enjoyed all the flavors of whiskey and I can’t wait to come back here again to see Dion & Josh!

It *might* have helped that I had already visited Kentucky Peerless, Old 502 Winery and Over the 9 (Falls City) before getting here… but I figured it was a nice way to round out and end the day.
We stopped in and paid the $ 5 for a tasting (which I think might be a little steep… last time I went to Jim Beam in Clermont, I paid $ 7 for a tasting *and* a tour… there is no tour here…) which was to start in 15 minutes. The tasting was pretty good. It is good that they have an exclusive to this location bourbon option! And you get to have your choice of their bourbon options for your last tasting. I had a hard time hearing the tasting guide when he was talking about the kinds we were trying that day.
If you don’t want to drive a ways, this is a good in-​town option for some bourbon tasting. But for more bang for your (slightly higher) buck, you can get a tour along with a tasting at Evan Williams or Bulleit.

Was a great experience. Paid $ 5 (I believe) per person to sample Jim Beam. It’s not a «shot» it’s like a «splash» of bourbon per Kentucky state law. Only can serve 1.5oz per person. Bottled my own Still house bottle & had my Bib # & time engraved on it too. Celebrating my Marathon finishing time for the Derby.

You drive hours to try tasting at one of the larger WELCOME centers on the Bourbon Trail. Their response from one of the many staffers standing around, «uh, you can’t taste unless it’s the weekend or you do a tour, but the tours are sold out.» AKA you’re NOT welcome here. So you drive 20 mins to the tiny Willett Distillery which is busy and short staffed, but they say, «our tours are full and our tasting room is tiny, but we’ll figure a way to get you tasting.» Guess where we bought 5 bottles of bourbon? Mr Beam, reconsider your staff protocol or the name of your «welcome» center. Mr. Willett, give Evelynne a raise.

First of all it NOT free. It’s a room to buy Jim beam shit. And you get 4 tastings and a shot glass. Definitely not worth it. Very disappointed.

Amazing samples with education and a great staff very friendly, Michael helped me and she was awesome. 5 dollar tasting with a shot glass for you to keep, and you can make you’re own bottle of urban stillhouse bourbon witch is only sold there for a fair fee, Great way to spend an hour or so. 5 stars cause 6 isn’t an option!!!

!!! Michael and Patrick were incredible customer service people. So nice and fun. We engraved a couple of bottles and they were so helpful. Josh, our taster bartender, was great too. So glad we went there !!

Fun if you can’t make it out to the distillery. A duo (who have been together before) had a great time delivering the info even though we were the last group of the night. Make a point of buying the bourbon balls; delicious!

We arrived in town too late to make it to any of the actual distilleries outside of Louisville. I read about the Jim Bean Urban Stillhouse on Unilocal,so we decided that it may just be the closest we would get to a distillery. As many other reviewers have said, it is extremely touristy. Think giant souvenir shop with a bar in the back where they do free tastings. We enjoyed our free tasting, but it definitely wasn’t the authentic experience we were looking to have while in KY.

I have to admit, the place is pretty cool, especially if you’re a tourist or new to the bourbon scene. I definitely wouldn’t call it a distillery though. When you first walk in, you immediately notice the cool aesthetics that represent the bourbon making process. Maybe it’s because I’ve completed the Bourbon Trail and have been to the actual Jim Beam facility, I think that this place is commercialized to the max. I love that it gives tourists visiting downtown Louisville, the chance to experience a taste of the bourbon madness. It’s located smack dab in the middle of downtown, on Forth Street, surrounded by several restaurants and bars… definitely a cool area.
The bottling line, on a conveyor belt, overhead seemed a bit fake, but pretty cool, especially if you’ve not experienced the ones in any of the distilleries. When you walk in, you have to register for the free tasting experience, which is followed by a bourbon presentation. You can choose which three samples that you want. Don’t be bitter about the limit though, that is a Kentucky state law thing, it’s not JB’s fault. They also have a variety of merchandise for sale.
What didn’t I like? The staff here didn’t know a lot about bourbon. I asked a specific question to one of the guys walking around about Bookers, a simple question that he should’ve known or at least said «let me go ask someone». No, I didn’t get an answer. Come to think of it, he probably knew nobody else would know either. I say that because even the gal doing the bourbon presentation in the back wasn’t able to go beyond her script.

I’ve never been a fan of Jim Beam but man this place is friggan great! The tasting is free and of course you must be 21+. The store itself reminds me of the old Warner Bros. stores but all the touchscreens and merchandise were well designed. You could tell a lot of effort went into making this a place to attract people.
I stumbled onto the Urban Stillhouse while looking for something to eat with my fiancée. I was not disappointed and had a lot of fun. Let me just say if you are looking for a tour of a distillery and want to become a bourbon guru this isn’t the place for you. It’s more of a commercialized store for Jim Beam stuff. I was okay with that, I might not like Jim Beam but I appreciate that someone really sat down to think about how they could get people to come in and learn a little.
So after wandering around the store playing with the touchscreens we went to the tasting bar and we were treated to 3 tasters of different Jim Beam products. All the while the gentlemen behind the counter explained how to smell and taste the whiskies and bourbons in front of us. We then were able to pick a fourth taster of our choosing. The gentleman was very accommodating to any and all questions.
The Jim Beam Urban Stillhouse also lets you bottle your own special bottle of Jim Beam Urban Stillhouse Select, which is only sold out of the Jim Beam Urban Stillhouse. So as a gift I not only got a bottle of the Urban Stillhouse Select but I got to fill. label, and seal the bottle myself! My fiancée went the extra mile and had the bottle engraved, as the establishment has a laser etcher on premise!
It was a really fun time and was definitely worth going in.

Wow what a cool place! I was really impressed with this distillery. Please keep in mind that I have never been to one. I passed by it thinking it was… well I can’t remember what I thought it was.
A good friend of mine lives in Louisville and was showing me around downtown. So when we passed by the Jim Beam distillery and I asked to check it out he was happy to take me in.
We were greeted with huge smiles as we walked in. The ladies were so nice. I was looking around for my fiancé because I know he likes high end brown liquor.
As we were walking around one of the sales associates asked us if we wanted to do a tasting. She said it’s completely free and all we have to do is go show our ID :) now keep in mind I have never had brown liquor ever.
I took my first sip and I got so warm:/ it was strong very strong. She offered me some maple because I was a super light weight lol. The tasting went well and the sales girl was super informative
I ended up purchasing my fiancé a apple Jim beam flavor bottle which he loves by the way. I also got him a shot glass:) I had a little the other night. It is actually really good:) this place gets five stars for great customer service and really good prices! What put them over was the free tasting:)

Literally bumped into this place on my way to a Unilocal event! The large sign out front caught attention but the amazing conveyor belt of bourbon drew us in once we peeked through the window.
We were immediately greeted by a hostess. She explained what the stillhouse had to offer and informed us the bourbon tastings were complimentary. After scanning our IDs, we were quickly set up for a tasting.
In addition to the conveyor belt of bourbon, a variety of gifts are available to purchase and you can «bottle your own» bourbon. At the back of the room is a large bar for the tastings.
Our instructor was informative & fun. I learned several fun facts to share with my friends. She gave us three samplings — dark to light and we got to choose a 4^th. I chose their new apple bourbon, which was divine and would be fantastic with a chilled mixer. Water and ice were available and she promised no judgment when even after using both, I couldn’t muster the courage to drink the full amount of each sampling.

The only thing I can really say about this place is … FREAKING COOL! I’ve been down to the Jim Beam Distillery in Clermont, Ky. and I enjoyed myself there and this isn’t near as involved, per say, but there are tons of cool features about this place that I can’t wait to visit during normal hours and not as a last minute swing-​by.
We stopped here in our quest to find some drinks after CirqueLouis’s performance just because we were there. The second we stopped in we were greeted and given just a little bit of information about the place and took a moment to look around.
There is a Jim Beam Urban Stillhouse Select that is only available here and you can actually bottle your own, put your own label on it with the date you visited, so it makes a nice little keepsake if you’re from outta town and for my fellow bourbon lovers as well!
There’s a giant constructed tree in the back of the shop made out of staves from what looks like charred bourbon barrels (in case you didn’t know bourbon barrels cannot be used more than once in order for it to be considered bourbon whiskey, not just whiskey.) There’s a conveyer belt that is above the tree with some full bottles of Beam circling around the room as well. Unfortunately we were too late to do any sampling, but found out that they do samples from 11 a.m. to 8 p.m. and the shop is actually open until 10 p.m. so you can always come in and browse, buy some gifties and bottle your own bourbon!
I think this is a super cool attraction to 4^th Street Live and I at least want to come back to try this at its full while they are still doing the tastings since bourbon is good for you, afterall.

I had a tasting here, you get three tastes at the discretion of the employee, plus a fourth one of your choosing… I chose Bookers which was fantastic. These are generous pours and are FREE.
They teach you/​walk you through the four steps of bourbon tasting. VERY well done and informative. You also have the opportunity to fill your own 375ml or 750ml bottle, from stickers to label and logo. VERY cool. You can only purchase their Urban Stillhouse Select at this location… FYI
And of course, you can purchase Jim Beam’s other items as well as lots of apparel and unique gifts. We are big fans of Knob Creek and purchased a few bottles here during are stay in louisville.
A fun atmosphere, I would go back!

Five stars! What a great place to take out-​of-​town visitors. I had a few friends visiting over the weekend, and this was their first time in Kentucky. Naturally, they wanted to check out the bourbon. I really appreciated that this place wasn’t a full-​blown tour, but it still offered tastings and other cool bourbon experiences. If you don’t have a ton of time on your hands, it can be a bit hard to drive all the way out to Bourbon Trail locations like Bulleit or Maker’s. Even Evan Williams can be kind of crowded and drag on and on during their tour. It was great that we were able to pop into the Jim Beam Urban Stillhouse, do a quick (and free!!) tasting, fill up our own bottles of Jim Beam, and get our names engraved on the bottle all within an hour.
The bourbon tasting was pretty fun. You get three pre-​chosen samples, and then you get to pick what your fourth sample is from a list of all their brands. My friends loved it. After the tasting, we decided to each fill our own bottle. This is a super fun experience that my friends really enjoyed, and they bought some extras to bring home as gifts. The people that work here are also all really friendly and were so patient with all the photos and videos my friends wanted to take.
If you have first-​time bourbon drinkers in town for just a short period of time, this is a great place to take them. Highly recommend it!

Quite an experience.
FREE bourbon tasting
Build your OWN bourbon
Plenty of bourbon options and memorabilia
This place is fun, it’s like a toy store for gown ups

Tried the #JimBeam #UrbanStillhouse today which has been open at this location since October 1, 2015 … Tasted #Apple #Rye #UrbanStillhouseSelect & #KnobCreek While in #Kentucky …Add it to your to do list :)
The tasting is free. You can buy bottles of Jim Beam.

Ok, now I loved this store and I call it a store because that is what it really is… it is NOT a tour. That said you do get to taste 4 types of bourbon. Three are served to you and you get to pick the fourth. I picked the Beam Honey as my last choice and I know that Devils Cut was one of them. Our server was knowledgeable on the nuisances of the various brands and explained each separately prior to tasting.
The store is beautiful with a Overhead «train» moving Beam bottles around the room. You can bottle your own signature bourbon for just under $ 50 for a 750 size bottle. The items for purchase beside the bourbon included shirts, hats, glasses, bar mats, etc for reasonable prices.
There was no hard sales going on which I actually found both surprising and refreshing. They did let you know that for a full bourbon tour, their full distillery is a short drive from downtown Louisville.