The Now

I walked in with my friend today with no appointment but we were lucky because we were both able to get booked almost immediately. This was my first professional massage ever and boy, was I pleasantly surprised. The Now prices their massages at about half of what it is anywhere else I’ve looked at, but the entire experience was so amazing. I had a deep tissue massage and I had knots and kinks all over my entire body. My 55 minute massage felt like 15 minutes! It was the first time in years where I was able to COMPLETELY not think about work or stress. I was so comfortable, the place was calm and soothing and I loved the ocean sounds and the décor. When I came out, I felt like I was transported to space and just came back, it was that good. I also opted for the $ 5 eye treatment add on, which I would recommend. I can’t wait to come back. I’m on my feet for 9 hours a day in dress shoes so sometimes, my entire body will be in pain so I definitely needed this.

Being a celebrity personal trainer, as well as, running a fitness apparel company, I ALWAYS look to The Now for the finest service in restorative and therapeutic massages I have EVER experienced! My clients look to me for the best in the business to take care of their physical health snd well being and I ONLY recommend The NOW to take care of their needs to keep their well being physically in tip top shape! I also only go to The Now after a long week to heal my body from the inside-​out to keep me feeling the best I can be physically — The owners are all ahead of the game and innovative in the products they sell and what might be the best service for your needs — Do yourself a favor and put the now into your speed dial for all of your massage and therapeutic needs — NOW!

Rebecca, the manager, is a gem and the massage was great!

I received a GC for a 60-​minute massage to The Now and decided to use it in the new year to start 2016 off the right way… relaxed!
I tried to make an appointment online, but the system wasn’t working, so a quick email solved that pretty expeditiously. If it’s not doing the trick for you, call or email them for a quicker response.
I arrived a minute late for my appointment so I wasn’t given a proper introduction to the facility or the different add-​ons for the massage (like the aromatherapy). Totally my fault, as I should have known to arrive 15 minutes beforehand to get situated and fill out the first-​timer form. Make sure you leave yourself enough time for West Hollywood-​esque traffic, parking, and some down time before your appointment!
The Now has a distinct look… a crisp, clean Mexico resort. All that’s missing is the ocean and the sand! There are three distinct areas of The Now. You’re greeted by the receptionist desk with a cute sitting lounge, self-​service water, the aromatherapy set up, and a few other goodies one might need (hair ties, gum/​mints, blindfolds). You’re whisked through a room with recliner chairs and a projector screen playing something (I later learned from reading other reviews that this is for shoulder massages or their happy hour services). If you’re getting a full body massage, you’re taken to a room flanked by 6 or 8 individual massage rooms. The rooms are more like spaces flanked by big white canvas walls. Although the rooms weren’t closed off by floor to ceiling walls and a door, noise was not an issue.
My masseuse got right down to business. I mentioned an issue with my back feeling tighter than normal and so he concentrated on that area for the last 15 minutes of the massage. It was wonderful. He did his thing and I laid there trying to not think about the things that weigh us down in life. He would adjust me when needed and I would chime in with a muffled yay or nay when he asked me how the pressure was. The perfect transaction, if you ask me! He reminded me of the yoga instructor in the movie Couples Retreat, which made me chuckle here and there!
After the massage was over, he chatted with me for a few to let me how he concentrated on my problem area and then sent me on my merry way.
Since I had a GC that included gratuity, I had little interaction with the gals at the front on my way out, but did grab some water and gum before carrying on with my evening.

WOW. Absolutely incredible massage by DiMarius (sp?). I did 85 minutes and it was just heaven… perfect pressure, very relaxing, but still felt like I had been worked pretty well by the end. He was a fantastic masseuse and really cared that I had a nice experience. The location is kind of crazy parking wise. They offer 85 min massages but there isn’t any parking over an hour ANYwhere. I parked out front and the front desk girl assured me she would refill my meter. She said she did, however when I came out to my car after my massage, the meter was flashing red. Yikes! Might be safer to über next time. I will be back for sure!

They would get 5 stars if they had actual massage chairs.
I was shocked to see these recliner like lawn chairs (high quality, though) and not an actual massage chair. When I asked about it the receptionist just kept saying these are our chairs. I don’t think they understand there is a real massage chair made just for massages, called a massage chair! SO I was really upset. I didn’t want to sit in a room with a bunch of other folks (that was playing Gwen Stefani??? WTF? This is supposed to be a relaxing place).
But…then they sent in the most beautiful, warm massage therapist. He was considerate and knew I was upset, so suggested taking me in the back for a full massage (which I don’t usually like because it hurts my back to lay like that for long, which is why I like chair massage). He knew exactly what to do and understood why my back hurts when I lay down. I ended up getting an hour. It was wonderful. Perfect!
However on my way out there where 2 women (who I assume run the place) sitting and chatting loudly with their laptops open in the chair massage area. Even if there is no one in there, this should be a relaxed environment. No one wants to come out of a massage and hear business going ons like at a starbucks.
I will be back but only to see my massage therapist guru.
It is a good price.
Don’t go for the crap chair thing.
Also they should pour you water, Instead you help yourself to these awkwardly large heavy containers.
I think when they get all the kinks worked out it will be a good place.
*oh and a tip for the receptionist, please don’t try to sell someone by saying“oh no, everyone is just chill.” I am a 40+ year old woman, I do not want to be in a room full of «chill» hipster-​esque folks when trying to relax. I will go to a bar or party if I was looking to chill with others, not a massage spa.

My first time… definitely NOT my last!
What an awesome concept.
I needed to unknot myself after a recent work trip.
The zen/​bohemian environment is just one facet of what makes this place so special. Jarreau gave me a detailed 55 minute massage, and 5 minutes into it I KNEW I hadn’t booked a long enough session. He is intuitive, soothing, and funny. I can’t wait to go back.
I actually went back to my car and wrote this review before driving home.

Clean, friendly, calm and relaxing enviornment. Chic simple décor. And the price for the services provided was so affordable. I got a massage from Richard and he was AMAZING! I am in the middle of a move and was so tight and in pain and I feel human again. Going back next week!

One of the absolute, worst, customer service experiences in Los Angeles and arguably, in my life. My friend and I have booked appointments twice at The Now and both times, they have been unaccommodating, and completely unfair. Due to the torrential rainstorm of El Niño, the freeway was expectedly busy and we were running 15 minutes late. Not only was the Store Director, and the Manager completely dismissive of our appointments, they charged my friend and I a total of $ 83.00 for running late. When we finally arrived at this «spa», they refused to take us and offered to book us new appointments the following day for 10% off. 10% of a $ 35 treatment after tax, is less than $ 3 dollars. This is so laughable and ridiculous. If I wanted to be robbed of my hard-​earned money, I would’ve left my car door open in Skid Row. I can take responsibility for running late, but some circumstances are out of my control and The Now should have been at the very least, understanding and willing to make their clients happy.

The Now is The Shit!!!
Aesthetically – this place is so lovely, refreshing, and unique. I felt like I stepped out of LA and was in Palm Springs for a sweet treat. The staff – incredibly sweet and attentive with apologies in abundance for a bit of a wait, genuinely caring, not in a fake «customer service robot» type of way. Ooo my gee, the massage – Morgan! She did the damn thing.
The massage rooms are set-​up in such a cool, non-​traditional way, and the soothing ocean waves crashing in the background were the perfect touch.
Ummm I love you The Now.

Visited The Now after a long day of hauling bags through airports and what a great choice! The décor was the perfect mix of trendy and inviting and the massage was fabulous!
Kyle was probably the best massage therapist I’ve ever had. The pressure level was ideal and he worked out all the knots along with the stress of the day.
I would recommend to anyone and will be heading back there next time I’m in town.

RELAXING.
Beautiful concept; no-​frills «boutique» space for massages. While it might not have all of the functions of a full service spa, what they do have is perfect. The minimalist décor in the reception, the relaxing and private draped massage rooms, it is all well executed.
Losing one star due to the young ladies at reception. They seem out of place; too much Pepperdine/​LMU sorority vibe for such balanced space. Perhaps they can wear all white like the therapist? Something must be done to have a seamless experience BUT I will most definitely return.

Just left ‘The Now’ for the first time! As a professional dancer, I’m a bit of a snob when it comes to massages as I always have too many knots and kinks to get out to. My masseuse Richie had the perfect blend of pressure and softness to reduce my aches and pains without hurting me. I will definitely be back; probably next week. Richie also had post massage recommendations for me and was just sweet all around. I love this place! The location, ambience, masseuses and atmosphere are fantastic.

Had been meaning to check out The Now as it’s in my neighborhood and I had walked by it a few times. I finally did last night and so glad I did! I did a combo of «The Crown» and «The Roots» and Richie was my therapist. He was great went out of his way to make sure my first experience was a good one, and it was! The space is beautiful and super zen. There are sound machines that play sounds of waves crashing so you feel like you’re at the spa of a resort in an exotic location. Their prices are also very reasonable! Richie pinpointed the areas of tension and tightness in my shoulders and back and recommended that I try «The Traveler» next time. I can’t wait to go back to try it. Welcome to the neighborhood «The Now» … hope everyone reads these stellar reviews and checks you out so you’ll stay for many years to come!

I’m always up for a massage. So when I heard about this new place opening up near The Grove, I made sure to pay them a visit!
PARKING: Street parking. It’s not impossible. Just check for signs. It’d be a shame to get a relaxing massage and then come out to a towed car.
Before you pay for your service, you have the option to choose an aromatherapy scent to accompany your massage. That’s a very nice touch. When I visited, the reception area was working out some «kinks» and they neglected to mention this to me, but now that I know, I’ll be sure to ask for it next time.
There are two sections once you leave the reception area. The first is an open area massage room, where they serve cocktails for Happy Hour. There’s a big screen there, also, so I’m sure it’s an area where you can be a bit more social.
The second area is where the private massages are given. When you walk in here, you’ll feel like you’ve immediately stepped foot on a beach in Tulum! Aaaaaah! Or, for those of us who haven’t been yet, it’ll look just like your favorite Instagram Travel Bloggers’ page. The décor was inspired by a spa-​hotel in Tulum, called Coqui-​Coqui. White walls, white linens, beige hammocks, beach sounds… they set the tone very well.
My massage was called «The Kid.» It left me feeling energized and invigorated. My massage therapist was pretty good and I think the prices were reasonable.
«The Now» is expanding and is expected to open locations on the West Side.
I will pay them a visit again, whether it’s at this location or any of their new ones.

The NOW is the ultimate experience. It’s relaxing and sets the bar high for a top notch massage spot. The atmosphere is gorgeous. It smells great inside, the staff is super accommodating, and it’s open late. The therapists are experienced and guide you on relaxation. The tables are heated and the space is very open and clean. I highly suggest treating yourself to a massage as you won’t be disappointed.

by far the nicest build out of a massage place I have ever seen. Great and affordable massage in a space with an Incredible ambiance… it feels as if you stepped into tulum Mexico… an hour long escape from the daily grind in LA!

Parking to this place can be had on the streets. There were numerous spaces for free if you don’t mind a bit of walking. When I walked into this place, I was reminded of Coqui Coqui, an eco-​chic hotel in Tulum. True enough, upon talking to the lovely receptionists, the spa was inspired by the Coqui Coqui. They actually carry products by the Coqui Coqui. We were promptly called in for out massages since we had an appointment. The spa was relaxing even at its reception area. You never feel like you’re in a crowded spa and hardly see anyone when you step foot inside the white chic curtains. The spa is very well laid out with furnishings that are modern, Southwestern-​ish, and beach inspired at the same time. The Now seems blend all these design elements splendidly well. As I walked into the inner sanctum of the spa, I was handed a paper slippers. The inner sanctum was very relaxing and you get your own area partitioned by the chic white thick curtains. The masseuse was gracious and super nice. She had hands of an angel. The first five minutes of the massage have already assured at her skills to make me relax and loosen the knots in my body. She knew what she was doing. The massage was heavenly! I would come back here again. My only qualm about this place is that the masseuse had her cellphone charging and placed on the same table where customers are supposed to place their belongings as well. I plan to come back once a month. This could turn to reality if the spa were to reduce their prices to $ 50 for 60 minutes.

This place is absolute heaven. The atmosphere is relaxing and Kambiz is is wonderful. I am going to be coming back ASAP!