Diamond Center

Ask for Saida, and you’ll find your diamond.
I originally stopped in while shopping for an engagement ring. What was most important to me was the «perfect» stone that the Mrs. and I would love. I came in with a few stone — parameters with shape, size, and left the other «Cs» open ended. After a few days of searching, Saida called me back with a dozen stones to take a look at. After a few trips to the store, she found me the perfect stone that was within price range. Once we picked out a stone, Sam (owner) of the store helped us to design the setting. The processes was quite easy. We came back to order our wedding bands here as well.
Call ahead, they’re becoming very popular and can be very busy.

I got my girlfriend’s (now fiancée) engagement here. Simple enough, right? With Saida’s help, yes. What could have been a harrowing, high pressure experience was… well, not.
Both of my girlfriend’s cousins recently got married had their rings made here, so we came in with high expectations. Their rings were really beautiful, and having glowing reviews come from family shows what an amazing place Saida, Sam, and Maria have built.
Saida was patient as my girlfriend and I looked through their inventory for several hours, picking out stones she thought we would like. Saida was also very informative; she gave us advice on specific cuts, how to get the best value, what to look for in the right stone.
I had a completely different idea of what shopping for an engagement right would be like, and I was pleasantly surprised at how confident we felt leaving. When I did settle on the stone and setting, I was sure my girlfriend would love it. And she did!

Wonderful people, Wonderful Work.
Sam, Maria and Saida made my wife’s engagement and wedding rings perfect. They have also provided wonderful options for my wife’s birthday and this past Christmas.
My favorite part about every expierence with the Diamond Center team is how they listen and give you exactly what you are looking for. No pressure, no gimmicks, just exceptional service and beautiful jewelry each and every time.

I use Unilocal all the time. This is how I found these folks for Christ sake. That said, I am also lazy. I however felt compelled to make sure and leave Diamond Center the review they deserved.
Look, I know buying a HUGE rock for your lady is already stressful enough. Will it be big enough, will it be beautiful, will she LOVE it!!!
I’ll be candid– I can’t recommend these folks enough. It’s daunting enough with the 100’s of peddlers in LA’s diamond district. I drove from OC specifically to see these guys because of their reviews with high hopes. They did not disappoint. They helped me with engagement rings, wedding rings, anniversary gifts and everything else under the sun. They make you feel like family from the moment you step in the door. I have moved cross country and still use them as my jewelry go to. Hand to bible, if you want the absolute most bang for your buck and to feel really good about what you bought, this is the place. Trust me when I say, you would be a fool to go anywhere else.

My husband got my engagement ring here and had such a great experience that we came back for our bands. Picking out our bands was super easy because Maria and Saida were really attentive and helped us figure out what we wanted.
We also brought my mom with us and she was so impressed by the quality of their diamonds that she bought my wedding jewelry there as well. I added our wedding photographer’s photos of everything which have not been retouched at all.
And it’s been almost 2 years since my husband got my engagement ring and I still get so many compliments on how beyond shiny it is! Even in regular iphone pictures it looks like a mini laser light on my finger.

This ring is amazing; I love it! Thank you Diamond Center!
Sam and Maria are very knowledgeable and accommodating. The price was absolutely fair– and the quality is beyond amazing.
I am so glad my fiancé and i found this place. I could not be any happier with the ring. It is beautiful!
We will be back for his wedding ring for sure. :-)

I cannot begin to explain how grateful I am to Sam and Maria for the amazing work they did! I came in with a family ring and wanted to keep my family diamond but get a new band. Sam answered all of our questions (even questions that meant we’d be taking our business elsewhere) and he explained in full detail what to look for in a diamond as he evaluated my family diamond. I fell in love with a band there and then Maria suggested that Sam add a white gold basket to fit my smaller diamond. Sam then suggested that we add a halo of small diamonds around the edge, about 12. We got the ring back and were STUNNED. They added 28 diamonds to the halo and did not charge us more than the quoted price! Not only that, they raised my family diamond up above the other diamonds and now it looks HUGE. I still cannot believe that its really mine and am so thrilled! Thank you Diamond Center!!!

I couldn’t be more in love with my ring! Maria is very accommodating and makes you feel like a friend from the moment you walk through the door. Can’t wait to return for future purchases.

I couldn’t be happier with Diamond Center Inc. My fiancé and I spent a lot of time shopping around before I decided to go back. Saida was our sales person and she was so sweet and recognized my fiancé’s style and preferences quickly, and better than that, she remembered everything at my next visit. Maria & Sam are both wonderful as well and experts in their trade. They recognize quality diamonds and engagement settings. My recommendation to others is go here and only here. don’t waste your time shopping around at other places if you’re looking for quality and good service.

We went a completely different route on our wedding ring and opted for an emerald instead of the standard diamond. We quickly found the ring we wanted which was through a distributor located in Venice. She was great but having a tough time finding the emerald we wanted. Given my small fingers, we wanted a very specific size and the first few she provided were too small and the last one was a bit to big. Anyways, my friend Jaime told me to contact Maria at the Diamond Center who had helped her with her wedding ring. We emailed Maria a few different pictures of the emerald we were looking for and made an appt to meet her on a Saturday. She told us finding an emerald of higher quality was not an easy task but she gave us two choices. We picked the one we really liked and that was that. Process was pretty easy! I do remember there was a bit of back and forth before we met and a bit of confusion since Maria was on vacation but overall process was pretty straightforward!
Love my ring!

When we didn’t find the sort of thing she was looking for in any of the name-​brand ring retailers, my fiancé-​to-​be had the idea of trying to have it designed in the jewelry district. I was hesitant, to say the least. I don’t know anything about jewelry, diamonds, or creating something like this, and that sort of information asymmetry is usually a sign you’re going to end up someplace uncomfortable. The first two places we checked out were pressuring, dismissive of our questions, and unhelpful; if we didn’t want to pick up something off the rack, they clearly didn’t think we were worth talking to.
Then, on the strong reviews, we tried the Diamond Center. My God, what a breath of fresh air. When we gave her our budget, the first thing out of Maria’s mouth was «does that include tax?:» the fact that she wanted to know that up front told me everything I needed to know about how well our plans were going to be respected, and that promise reverberated through every decision we made in the time we’d spent with them. My fiancé’s taste runs eclectic: yellow gold instead of white, emerald cut stones, no halos; she’d sketched out her ideal ring before we’d gone out. Maria helpfully stepped us through how to combine these things in a way that would be harmonious and beautiful while staying affordable; she has a wonderful sensibility for how to bring out the best in the ring, combined with a brilliant capacity to explain the smartest compromises we could make with the stones to bring it in on budget. She was extremely transparent about the costs of the stones and their relative tradeoffs (which compared favorably to the prices I was seeing online for loose stone purchases), and more than happy to summon a half dozen comparable diamonds to the table for our perusal. The one we got was a fantastic deal that worked perfectly for the setting we were hoping to create.
And Sam, wow: the degree to which he was able to start with a sketch by someone who understood nothing about ring design and realize it, despite substantial architectural challenges, was amazing. Not only was he thoroughly communicative about the process, (sending us CAD outlines, explaining how he was going to brace the stones to get the look we were going for and curve the ring to make it look thinner without throwing off the distribution of weight), he was also extremely inventive. The final design is simply unlike anything we’d seen anywhere else, the sort of thing other jewelers had said wasn’t available and might not even be possible.
These guys took a process I was dreading and made it into something comfortable, rewarding, informative, and actually enjoyable. My fiancé is absolutely thrilled, both because the ring is something she had a hand in designing and because it turned out incredibly. It’s beautiful, completely unique, easy to wear, perfectly balanced, and looks far more expensive than it actually cost. I would recommend (and HAVE recommended) them without hesitation to anyone looking to create something new.

Of all the places I’ve researched and visited in the LA jewelry district, Sam and Maria at the Diamond Center has set THE standard for quality craftsmanship, customer relationship and communication. As I was looking for a place to custom design my wife’s 5 year anniversary ring, both Sam and Maria stepped through the details and nuances of the design process and communicated with me throughout this process. They were also very keen on the fit of the ring based on her physique ensuring that the ring would be the right fit. They were also super flexible because the first time I bought a ring, I didn’t take my wife with me and after showing it to her, I showed her the other designs I was considering. When I went back to see Sam and Maria, my wife made a call to go with another design and they took the original ring back and designed a completely new one for her. This is quality service in my book and I would highly recommend them to anyone who’s looking to purchase quality jewelry.
What was so hard about the process was that Sam and Maria showed us so many designs, from your traditional to trendy to everything in between. For example, my wife looked at a ring that was in a platinum band but had black matted design subtleties that gave a vintage-​modern flare to the overall look. And some of the rose gold combination was absolutely tempting as well, not to mention the canary diamonds that I was originally thinking of getting.
I’m looking forward to going back and I’m happy to know that I’ve found my permanent jeweler. It’s been a long journey to find one. You really can’t find two better people who are so approachable and warm.

Living in a large city with a Jewelry District is lucky. But what’s even sweeter than that is finding people like Sam, Maria and Saida.
Just got a gorgeous engagement ring from them. Although they specialize in custom design, they still did an amazing job on a classic solitaire style ring. I’m so in love with it I don’t even have the words to describe.
Sam is extremely knowledgeable. I went in to get a re-​size, which was done free of charge, and he taught me the correct way to clean the ring. He also said that if I’m ever in the area I can bring it in for a free clean. And the entire staff seems legitimately concerned with your wants and needs and making lifelong customers. I’m just so happy with their customer service I know I will return when it’s time to buy wedding bands.

Sam and Maria use an uncommon sales tactic: honesty. When I was shopping for an engagement ring for my then girlfriend (now wife), they were incredibly low-​pressure and also very informative. When I told Sam that another jeweler in the area had a similar stone for cheaper, he encouraged me to buy it. He wasn’t simply calling my bluff. He genuinely wanted me to get the best possible deal. I was blown away.
A year later, I bought the engagement ring from Diamond Center. I got a great deal but also found a jeweler for life. We purchased our wedding bands from them and plan on returning for all our jewelry needs.
Thank you, Sam, Maria, Julie, and Saida!

We were referred to the Diamond Center by a co-​worker of mine who spoke nothing but good things. After visiting multiple chain jewelers (Ben Bridge, Kays, Jared, etc) we decided to go down to the diamond district. If you have never gone before, go! We were hesitant because the main jewlers try to sell you on insurance, upgrades, etc but you can get insurance through your homeowners/​renters or private companies.
We went into the store, was not pressed at all and received the best education we had gotten thus far. Saida took her time, was patient and although we thought we were already pretty familiar with the 4 C’s, she took it to a whole different level. She even told us to go home, think about it and when we are ready to come back. that is how much they wanted to work with us instead of trying to sell us something that same day.
All diamonds are GIA certified and you are able to design exactly what you want. I can’t speak highly enough about the Diamond Center, Saida, Maria, and Sam are wonderful to work with.

My husband got my engagement ring here which is why we went back because he had such a pleasant experience with him.
The woman there was so nice to us. She let me try on all the bands they had, and in the end, we ended up making a custom band! I was nervous to how it would turn out, but it was as beautiful as I imagined it! I couldn’t be more happier with it!
The only thing that wasn’t great was the timing. They had said they would be ready the first week of December and they ended up not being ready until mid January. It all worked out in the end because we didn’t get married until February, but we were getting worried about it!
Can’t wait to go back for more jewelry!

My husband and I had gone to downtown LA together in search for my engagement ring and we were completely overwhelmed, we got 3 stores in before we were ready to call it a day. I thought I had found close to the one and made sure he had the information to go back on his own. He didn’t feel good about the places we saw and ended up doing his own research and finding Sam & Maria on his own. So glad he did! When he asked me to marry him and I saw the ring it was better then all the rings we had looked like. It was perfect in every way and had everything I had all the qualities I had wanted for my ring. When I asked which place he went to he said he found this place on his own through research and that he was completely sold by their customer service and the fact that they new exactly what I wanted when he mentioned the few specific things I had asked for and by showing a few pictures. They nailed it! He said working with Sam, Maria & Saida was such a pleasant experience and he was really happy with how it all went and felt comfortable with them. He told me he would want to go back to them for my wedding band so we did.
When I went in and met them myself I knew exactly what he was talking about. They are so warm and friendly with such a nice, clean and beautiful jewelry store. They helped me out with my wedding band and cleaned my engagement ring while I waited. I loved trying on all the different rings they have, I have already picked out my anniversary band ;) Can’t wait to come back for more of their beautiful jewelry.
My rings seriously bring me so much joy, I constantly stare at my rings and get compliments on them daily.
Thanks Maria, Sam & Saida for helping my husband pick out the ring of my dreams and for just being so amazing. You guys seriously made a dream come true for me.
Leslie & Tom G.

I can’t say enough about Diamond Center. Saida, Maria, and Sam were exceptionally helpful throughout the entire process. As a guy, this is one of those experiences in life that worries me. I can’t tell the difference between a carat and a carrot.
Luckily for me, Saida was able to help me with all the specifics. I brought in my wife (girlfriend at the time) as a hand model for my friend who was shopping for his girlfriend. It was the perfect plan to not raise suspicion. I went back several times afterwards to hammer out the details. The ring came out perfectly!
I was never pressured at any time throughout the process; not once on price or how big I should purchase. I was always treated with respect. The level of customer service is bar none. I dare anyone to find better.
My wife gets complimented all the time about her rings (I got the matching wedding band here as well). Whenever anyone asks about the engagement ring we refer them to Diamond Center. Always.

My wife and I used the services of the Diamond Center team for our engagements and now for the majority of our fine jewelry purchases… We feel like we get high quality customer service, competitive pricing, and superior quality and craftsmanship. We are very happy customers and feel like the team here is honest and has high integrity.

Sam and Maria are really great! They are so helpful and caring. They really, truly want you to be happy with their work, and trust me, you will be! I feel like family whenever I drop by.
My husband and I accidentally found this place while we were looking for a different jeweler in the same building (their former location). We were only dating at the time, and my now-​husband knew nothing about diamonds. Maria took the time to explain to my husband everything he needed to know about cut, color, clarity, and carat. She was patient and answered all his questions. She showed us several loose diamonds, as well, so he could get a better understanding of the 4-​Cs. We felt extremely comfortable with Sam and Maria by the end of the visit. They really got to know us, and we got to know them. How could we not give them our business? They’re great people who care passionately about others.
After realizing we had different ideas of what the engagement ring should look like, we found a ring that was a nice blend of what he liked (antique) and what I liked (classic). I’m not sure what happened over the course of the next several months because my husband meet and worked with Sam and Maria to buy the setting and a loose stone, and he totally surprised me with an amazing engagment!
My engagement ring was perfect. The center stone was even better than I had imagined it would be. I wasn’t sure whether a wedding band would actually add anything to the ring, but Maria helped us find a band that complimented the engagement ring without taking away from the detail. Also, my husband’s band was exactly what he wanted! Shopping for mens’ rings is really tough because there are only slight differences from ring to ring (once you decide on a general style and width). That said, we probably went to Diamond Center three times to look for the perfect ring, and each time, Maria was extremely patient and helpful. We are incredibly pleased with our rings.
They do not pay commission, so you will never feel pressured to buy. They really want you to be happy, so if they don’t have what you want, they will either find it or make it. Again, I can’t stress enough how happy I am with the Diamond Center. I would highly recommend that you shop there and experience it for yourself.