Effie & Co

Walked in after supercuts butchered my bangs. They fixed the damage and now have a wonderful and faithful customer! Amanda was the best!
Thanks!!!

The best hair styler is Eduardo transformation king I recommend this place 100% friendly zone and the workers are so nice they care about your hair and do not damage it.

I walked in during the late afternoon for a major haircut change up and luckily Michael could take me right then. After discussing what sort of look I wanted he guided me towards something that was similar but would work better with my face shape.
Usually I demand what I think I want — which he said he was fine with if I wanted. But this time the way it was explained I went for it and the result was really cool and better than I thought could happen for my nearly chin-​length hair. I ended up scheduling a corrective color for later in the week. That went *extremely* well considering the extreme bleaching I did by myself before (I made a mess).
Overall it’s a great looking salon with very easy going people which works for me.
I’d recommend it to anyone looking for a specialized haircut or anyone needing genius color help.
They charge slightly more than my old place but not too much more. But I suppose it’s worth it for the results I got.

I read all the excellent reviews on Effie & Co., and now I’d like to add mine. This beauty salon in Belmont Shore was opened around 1974, by Effie, who hails from Cuba. Effie always hired and trained her hair cutters in the Vidal Sasoon method of precision cutting. Effie is terrific. She’s retired but works part-​time there. She is very dedicated to her clients.
I’ve been going to Sonja for 40 years. She is an excellent hair cutter. In fact, I have a friend, Trudy, who has travelled the world and had her hair cut at the best places, but she has NEVER once encountered a cutter who pays such atttention to detail as Sonja. I’ll second that. I’ve commented in the past to Trudy that she has a nice cut — but she’ll say «Sonja didn’t cut this and I can really tell the difference.»
Once you sit in Sonja’s chair, she will have a consultation with you as to what you’d like, and will take 1−½ to 2 hours to wash/​cut/​blow dry your hair. She never short changes anyone. Cost: $ 45. It’s a real hair cutting experience to go there. I wanted to add my comments because even though the new people do great work, too, I wouldn’t want the mainstay of that establishsment to get overlooked — Effie and Sonja. They are fabulous. You really get value for your money at Effie & Co. No doubt about that at all. They all have very high standards and stand by their work. So, try Sonja, at Effie & Co., for a precision haircut. Give yourself plenty of time for this. You won’t be disappointed.

I came to find Effie & Co., because I actually followed Jenny D. from her previous salon.
For a while there, I thought I had lost her and I was legit devastated. Because everyone knows when you find a good stylist, you hold on for dear life! After a little recon, I found out she moved here.
Jenny does such a great job, it has been months since I got my hair done and I am still getting compliments daily! She is a consummate professional, and even keeps notes on the products and color #‘s she uses on her clients. She really knows what she is doing and I have never been so happy with how my hair turned out. I’m so glad I found her again! She’s the best.

I’ve been going to Jamie for years for cuts and color. She’s always been great with styling my short hair– I see a lot stylists afraid to touch my hair but she’s always been good about keeping my color and cut funky and young. Typically we stick to natural colors, but I decided to plunge into pink hair. She did a killer job and turned me into a neon hair princess. Thank you Jamie, I love it!

I’ve been coming to Effie & Co since I walked in without an apportionment 8 years ago. I walked out that day knowing I had found my salon. Alissa gave me the exact cut I asked for. This may seem simple but I had been to several other places and always left unsatisfied. Alissa is an amazing stylist and everyone that works there is super friendly.

Have a lot of positive things to say about this salon so I’ll try to condense it:
I came in for a whole new cut + color a week ago!
Going in, I knew going from blonde to another color is tricky and time consuming but Michael did it handily and with great care. The cut + color he recommended definitely suits my skin tone and my face. If you’re unsure about what color you should shoot for, leave it to him. I love it, my husband LOVES it and I’m receiving a lot of compliments…
Unlike other salons, the stylists seem to be working as a cohesive whole; helping one another out, ultimately benefiting the customer with great service and certainly a great cut and color. I honestly couldn’t fathom a dissatisfied customer. All the regular customers come in looking pretty good but the stylists work their magic and leave them looking even better.
I would recommend this salon to anyone — even the Queen — to anyone who wants a drastic change and needs to be sure of the results or even if you just need a solid hair cut. This is the place you go.
~A.R.

I came in recently for an appointment with Hannah and I have to say this is the absolute best haircut I’ve had in Long Beach to date. The best thing about effie and co is consistency. This review is for Hannah but I’ve also had a cut with Jen and Jamie– both fantastic stylists. Hannah was so sweet and honest while helping me work through the array of pictures I brought in for her to see. This salon has been around since the 70s and I can honestly see why. I’ve found my perfect salon! –_​fingers crossed this underrated salon doesn’t get too many more clients– it’ll be too hard to book an appointment! ;)

I will return to get another haircut by Jamie — when pigs fly over Belmont Shore.
How can a person supposedly trained by Vidal Sassoon not even do a simple A line cut? And I went twice, bad cut both times.
Seriously, I could have done a better cut by myself, in a body cast, with a pen knife.
Also — I really doubt that some of
these very glowing reviews are real.

Came here and had an appt with Jamie Lopez.
I had never had my hair cut by Jamie or at the salon prior but she made me feel so welcome and comfortable.
She was fun! and really listened to what I was looking for. I would definitely recommend her to my gal pals. Not only that she has the personality that I would recommend women from my niece’s age, 20+, or even my mom.
Great gal, great shop, and great cut!
(ps very up front about their prices you can even find it online!)

Christina is the best!!! She takes her time and listens to what you want i have my hair colored red which not everyone can do and the outcome is awesome… I have
been cheating on my stylist of 10 years with christina!!!

I LOVE going to see Rosendo! I have been to numerous stylists over the years and Rosendo is hands down the best! He always takes time to listen to my «hair concerns» (constantly changing colors & styles). He does his best to accommodate my many moods from conservative to my more daring (purple hair). Regardless of the color he always makes my hair look amazing! I always feel 100 times better when he is done with my hair. Rosendo is definately worth the drive from Burbank to Long Beach.

Love this salon! The quaint location makes it a perfect oasis on 2^nd Street… Jen did an amazing job with my cut & color… I would recommend Jen to anyone!

I’ve been going to Michael, the owner of Effie & Co. since Spring of 2010. Michael takes great care of my blonde locks and I’m so happy that I found him. Everyone is very friendly and I enjoy the modern updated feel of the salon. Highly recommend!

Hurrah to Effie & Co! What a sweet little hair salon on 2^nd street — great décor and a relaxing setting. I went in early on a Thursday morning and I was the only one there, so relaxing… I walked by Saturday night and every chair was full :) Happy to see business!
My stylist Jennifer did an awesome job on my hair, great highlights and cut — amazing shampoo! — the products they use smell really nice, Jen finished my hair with a blow dry and lots of curls!
Most importantly the salon is nice and clean! The staff is friendly and normal, this seems to be a drama free salon. Will go back in 6 weeks!

Just went here for the first time today and it was awesome. I had a Copola keratin treatment and a hair cut. My hair was a mess from the last cut and Global Hair Solutions treatment I had. Micheal spent a lot of time correcting the damage and I left looking a thousand times better and feeling pampered. I won’t go anywhere else again and I can’t imagine how great my hair will look after he has been taking care of it for a while. I live in Los Angeles and it is totally worth the drive down to Long Beach to see Micheal.

I’ve been going to Michael Schwartz at Effie & Co. For several years and he always gives me such an awesome cut /​color I get stopped by strangers and asked…“Who does your hair?”. He’s the BEST around!

I started going to Michael a few years ago to get my haircut after going to someone else for many years. He always gives me a great cut. He really listens to exactly what I want while adding his own touches. I always get compliments. And he is a very nice person in general!

This is a long-​time, well established salon in Belmon Shore. They specialize in «precision haircutting» which is the formal training method of Vidal Sassoon. The wonderfulness of this method is that no matter how you style your hair… it looks fabulous. The cuts are precise and I feel are the best looking. The stylists are formally trained and its more method than, for lack of a better description, «personal cutting style». Cuts were $ 40! A total steal for a full hour or more of full attention. A co-​worker who wanted to get her hair cut w me wanted to book her appt exactly an hour after mine… my stylist Elisa (who has since left), told me that she wanted to give me her full attention so she needed at least an hour and a half. Prices have since gone up to $ 45 and it is a flat fee (not more for longer hair).
At first impression, the salon is small but newly remodeled. It’s not artsy but more posh. I have been going there for 4 years but moved to the OC. I’ve been trying to find another salon that does precision haircutting but there are so few ppl that are trained! :(Effie’s entire crew goes to hair shows on a bi-​annual basis. They stay up to date on new cutting methods and I feel that’s what makes a good hairstylist… always learning new techniques. I think about going back there all the time but I’m lazy about the drive.
But its worth it. You haven’t had a real haircut until you’ve had a precision haircut ;)