By Foot Sports Running Store

Having been in Winston Salem for about a month now I was still in search of a running store that not only offered the shoes I wanted, but also had good customer service. Being that I liked shoes out of the norm (Hoka’s) I was able to find Jeff’s store online via the Hoka website.
I called earlier in the week and asked Jeff if he had the new Cliftons available in a size 13. Having bigger feet always make shoe shopping a struggle for me, so I usually try and call in advance or special order the shoes. Luckily Jeff had the size 13 so I decided a trip to King was worth the time.
Drove out there on Saturday and was greeted by Jeff and was very suprised to see Hoka’s everywhere! Usually Hoka’s are in the back corner of running stores and not displayed properly. But this store actually promoted them. So far so good. Jeff let me try on the Cliftons, we talked running «shop» for a bit and did some minor lace adjustments to make the Cliftons fit a bit better. And yes, I bought them. =)
The personal touch Jeff added in customer service, truly showed me he appreciates his customers and loves everything about running. If you are runner and in need of a true good fitting shoe head over to King and talk to Jeff.

I am not a runner. I do not even enjoy jogging. But today I ran 6 miles. That is longer than I have ever run in my life. I owe this in part to By Foot Sports, and Jeff Beckelhimer. A friend of mine told me that By Foot Sports sold a shoe called «Hoka One One» (pronounced «o-​nay» — more on that later). My wife and I wanted to go try some on but because of her work we couldn’t get there until after closing time. Jeff graciously agreed to stay late and spent a good hour with us, trying on shoes and sharing his general love for running. I picked up a pair of Hokas, some calf sleeves, and even a pair of shorts on sale.
I am as guilty as anyone of shopping on-​line for certain things, but some things I always try to buy locally. Shoes are one. You really need to try shoes on, or in some cases like this, be properly fitted for shoes, in order to get the most out of them. I would hate to see a day in which we are 100% dependent on one sporting goods store in the same way that we are 100% dependent in Winston-​Salem on a single book store for all our needs. Thus, I love the motto of By Foot, «We’re not Dick’s.» Do yourself and your community a favor and make the short drive to King to check out By Foot.
And about those shoes. The Hoka One Ones are so cushioned in the sole that it is like running on pillows. Being 230 pounds, one reason I didn’t run is because of the pounding on my legs and back in regular running shoes. But after having the shoes only 3 weeks or so, I ran 6 miles today. I couldn’t have done that in any other shoe.