Honolua Surf Co

Let me begin by saying that every time I’m in KoOlina, I stop in here typically due to a a sale sign or «Buy One Get One» type of sign. And, what a pity it is to receive such crappy service on the regular!
The boys and girls that work here pay no attention to customers. Cellphones are more important behind the counter rather than making sales. I’d be lucky (and bet the same for you) to hear an «aloha» or «welcome» upon walking in. Not to mention, female staff is allowed to wear booty shorts here. Straight up ass cheeks hanging out. I get that the beach is across the road but it’s not in the store so it’s rather distasteful with kids and families shopping together. I’d rather not see booty rocking everywhere when I’m shopping for my own jiggly ass.
I’ve never made a purchase in here despite my many attempts searching for sizes in dresses and tank tops or a new bathing suit. I think I’ve gotten to the point that I’ll just pass by the window and not through the store anymore.

It’s really hard to find bathing suits I actually like and that fit well, this place has both. A large variety in swimming suit gear (@ least for women didn’t look @ men’s stuff). Also lots of cute dresses, tops and skirts along with other accessories like Chapstick and hats. I highly recommend this shop if you’re in the market for any type of beach wear.

Came here because I had an impromptu beach day and needed a bathing suit – closest place with decent bikinis when you’re in Waianae is Honolua Surf Co, so off we went! Employees are friendly: they greet you as soon as they see you, which in our case was five minutes after we got there because they were talking story (sorry to interrupt). Lots of beachwear and beachy clothing, GoPro cameras, and accessories to spend your money on here, and you get a 10% kama’aina discount on everything! But on to the main reason I came here: the bikinis! Swimsuit selection was pretty shoddy – a lot of really plain bikinis (solid colors, mom-​pants-​bikini cuts) and not very much variety (basically just fringe fringe fringe) and sizes were really hard to come by (1 small and 1 large for almost everything?!). Kind of just settled for my bathing suit pieces since I didn’t want to have to wear a tshirt and running shorts to the beach; with discount my total came out to $ 65, so this place is a little on the pricey side (for me at least). This place is convenient, but I hope I don’t have a reason to come back.

Across the street from Aulani, and a few other resorts, Honolua Surf Co., has a reasonable selection of clothing, particularly swimwear. I bought a rashguard (swim shirt) here since I got tired of dealing with sun screen. All the products I saw were their own brand, but it all seemed well made and the prices were reasonable. The staff was friendly and helpful.