Long’s Bakery

Excellent inexpensive donuts. my only complaint is the drug addict beggar begging for money outside the door harassing every single customer exiting and entering… he is obviously a drug addict (I recognize the telltale signs due to my profession) and not asking for food. saw several customers attempt to give him food today and he yelled at them that he only wants money. Its private property so the staff at Long’s should really tell him to move along… could discourage some patrons from entering.

This is now my favorite donut shop in Indy. Rating based on taste, softness, chewiness, and price, this place is unbeatable. Their «yeast» donut is the plain sugar glazed donut and it is the best selling product. It’s perfectly sweet, crispy outside but soft and chewy when you bite into. I also recommend apple cinnamon fries. Shaped like cinnamon roll and the layered with apple flavoring and cinnamon.

Hot! Fresh! Donuts!
Compared to:
For those of you fortunate enough to have enjoyed Britts donuts off the Boardwalk of Carolina beach, NC, you’ll find these donuts as a direct comparison! Message me if you know of others around the US that compare to these two
Potential Negatives first:
The line can be long depending on the time of day, the parking is lacking because of people but also because you park on a side street beside housing and convenient store, and bring Cash because there’s no plastic used here.
Service:
The service is friendly and you can tell they have an urgency to the line. When approaching the counter to pay with my card, I was told it’s a cash only spot, but if I didn’t have cash they wouldn’t let me leave empty handed. I could tell they meant it, but luckily had cash. I will mention, there are signs posted in bright colors, I just didn’t see them bc I was enjoying the atmosphere.
Atmosphere:
Not just the local feel, this place IS LOCAL. You can tell the locals because everyone is greeting each other by name and asking about their mamas, local sport teams, Indy 500 and casual local news references. Point is, people know each other here.
Donuts:
Fantastic! I can only compare them to Brits donuts which I mentioned above. Ask for them Hot, but as quickly as they sell them, they’ll most likely always be hot.
In my travels I always ask my clients and friends what is most popular in the area, Long’s tops the list !

Family-​owned and local business that’s cash-​only makes you feel like you have taken a step back in time. Lines can run all the way out the door on the weekends, so be prepared! If you know what you want the day before, you can pre-​order, which saves a ton of time. Still warm, glazed donuts first thing in the morning are amazing! Must try!

Recently I was raving about my favorite Chicago donut shop when a friend asked me, «But are they better than Long’s?» His question stopped and made me think: «Were they?»
This called for a thorough investigation, because I couldn’t go through life without an answer.
I popped in around 4:45 PM on a Monday, and sure enough, there was a line. (Has anyone who’s reviewed this place not waited in line?!) I wasn’t going to complain about a few people in front of me because (01) I know they’re worth the wait and (02) I had time to make an executive decision about whether I was going with the applesauce donut or a caramel long john. They had just run out of my favorite, the blueberry cake, and I was trying to be «good».
I looked at the applesauce donut in all its round cake glory, then the equally-​appetizing fried yeast long john, looked again, and again… cake or yeast, cake or yeast… as the line dwindled and more customers began to walk out, I began to panic. I couldn’t make up my mind. This was much harder than I thought it was going to be… and I’m never on the west side… and I don’t know when I would be coming back to try the other…
«Can I help you?» asked the Long’s employee.
Uh oh, the time to decide was now.
«Umm…I’d like an applesauce donut please.» I told her.
«Okay,» she said. «Anything else?»
«Umm…» I stammered. «UMMM…»
My willpower of «just one» was fading. I couldn’t leave that golden long john on the shelf!
«…and a caramel long john.» I added.
So much for being good.
Still, I’m not going to beat myself up about it, because without those two gorgeous pieces of evidence I couldn’t conclude that Long’s has the best CLASSIC donuts I’ve never tasted. The yeast donuts are like frosted dream clouds while the cake donuts are – believe it or not – better than actually cake. I’m not sure how anyone can prove that another classic donut shop tastes better than the varieties at Long’s.
Are you thinking otherwise? My taste buds and I are always willing to investigate.

Longs is a serious doughnut place. Bring cash, except to wait in line no matter what day or time. They are that good. This past Saturday we didn’t get there till 11 and the line was out the door and almost to 16^th Street. It really didn’t take that long to get in the door and luckily they still had a ton of doughnuts, cakes, and other goodies left. A lot of places run out early, but we’ve never walked around empty handed, quite the opposite actually. The yeast at 11 were HOT and fresh and they melt in your mouth. The cinnamon fired and nut ones are always good. The long johns are so out of this world and filled with a ton of cream. They actually pack each one full to the brim of creamy goodness.

Hand down one of the best donut shops in town! I the service is always nice and fast. The only bad side is that they only take cash. So if you are planning to get some donuts make sure you carry cash. The original yeast donuts just a pillowy goodness. They also sell cakes and brownies. Most of there donuts are fresh but if you plan to get a midnight snack don’t expect anything fresh. Overall my fave donut place!

My favorite food on this planet: donuts. My favorite place to get them: Long’s Bakery. These are the definition of perfect donuts. The yeast ones are great and the blueberry cake donuts… well they take the cake. Be prepared for a wait, but it moves quickly and you get to make some friends in line. Cash only!

If you ask someone to list local Indianapolis favorites, it is very likely that Long’s will make the cut. I think I would even go so far as to say that Long’s is on the road to becoming legendary among these parts. The unassuming building that Long’s calls home does not beckon to the unaware passerby, but rather adds to the character of this beloved local favorite. If you are planning to visit during «busy» hours, which for Long’s is extensive compared other breakfast spots, be prepared to wait in line. However, DO NOT let this deter you, as I promise it is worth the wait. I like to think of it as built-​in time to peruse the options so that when I get to the front of the line I am prepared to rattle off my donut order.
Remember to BRING CASH.
You will be pleasantly surprised at the total cost when you get to the cash register, as these amazing donuts are an incredible value! So, don’t be afraid to pick a few different donuts to try when you are there.
My personal recommendations include the blueberry cake donut, applesauce cake donut, pumpkin cake donut, as well as the traditional glazed yeast donut. My friends also swear by the caramel iced, cream filled donuts!
GO check out this local hot spot – You will not be disappointed!

What to know: Cash only, street parking and expect a line.
What to order: A dozen yeast!
Bottom line: Forget all those hipster $ 4 donuts and long live Long’s.

You must not know about the white box. It’s an Indianapolis staple. A must have. A must share.
Warm yeast with sweet glaze.
Moist cake donuts in blueberry and applesauce flavors. Cookies, pies, brownies. THIS is my city. Around these parts, when we want a treat, we stand in the everpresent line, cash in hand and wait for our fix. It doesn’t matter the time or day, you can find people waiting, salivating for the call of the white box. Thank you Long’s for setting the standard for so long. We really appreciate you.

Delicious!!! Got creame filled and regular and also… A cream horn. They were all amazing! Fresh and delicious. Line was super long and sorta slow but totally worth the wait! As you can see we made it worth our time in the picture. :-)

I finally got my hands on an acclaimed Long’s donut and it did not disappoint. I prefer cake donuts to yeast, but this glazed yeast donut was mighty fine. Apparently they are also cheap which sweetens the deal!
Not sure if I would drive across town for these or wait in long lines, but they are good. I’ve heard amazing things about the blueberry cake donut, so when I visit a brick and mortar I will be sure to snag one of those up.

The most classic donut shop in Indy. Before donuts got all fancy, there was Long’s with the simple, yet brilliantly perfect yeast donuts. I’ve yet to discover a time when you don’t have to wait in line.

So I went here because I was traveling and everyone was talking about how great these donuts were. Everyone told me that this was much better than Krispy Kreme. I decided to go and try the place out. It was good. I did like the donuts there. I still like the regular glazed donuts at Krispy Kreme better but everything else here is great. I like the variety that they have there was much more here than donuts. I also like the fact that you can go late in the evening and get discounted donut prices. Please be prepared to pay with cash. I learned my lesson.

Friendliest bakery ever. Everyone is standing in line drooling with anticipation. These are simple, old fashioned donuts. The husband didn’t think they were anything special, clearly he has no idea what he is talking about. I would tell him that but I’m too busy cramming these donuts in my mouth.

I decided I finally had to take a drive from Fishers down to see what all the hype was about.
Apparently there are people who have never had a decent donut to be raving about these because believe me they are NOT all that!
One thing I’ll give them is they are Cheap! .57 cents and they are definitely worth that price, but until you have had Jacks or American General Donunts you really don’t have a clue. Granted the better donuts will run 1.50−3.00 each but the difference is night and day.
The staff was not friendly and really gave the impression they were doing you a favor. The location is horrible and parking sucks. Also the cash only thing is ridiculous.
I was truly disappointed. I would try them again if I was in the neighborhood though as they were pretty average about like a dunk in donut

These donuts are amazing when fresh from the deep fryer and still hot. I loved them so much I went back for more, however they definitely lose their special something when they’ve been sitting out for a while. I recommend these if you can get them hot. The yeast donuts are fabulous but the cake donuts I did not care for as much.
All yeast all the time.

I ran in Long’s this evening to pick up a pre-​ordered cake. Parking and maneuvering around inconsiderate drivers on side street was a nightmare as always. Someone pulled out though so we luckily got a space pretty close.
Doors going in are super heavy. Crowded as usual inside all the way to the door. I went straight to the counter, as mine was a pick-​up. Three registers and three women there helping customers. More people in the background working.
I didn’t have to wait long, but was not acknowledged and had to ask someone to do so. Long’s used to show you your cake before ringing it up. I didn’t try to take a peek myself since the box was taped shut. Another lady helped her ring it out. After I said «thank you,» I got a «Mmm hmm» from the young woman that waited on me as she scurried away.
It smelled great inside. I know from personal experience that all of their cakes and donuts have a superior taste to most other bakeries. They have good prices, too. This was a 15-​piece sheet cake which was $ 21 and change. It’s an Indy staple that has been around for about sixty years.
Customer service, however, is really lacking and as a result, I do not look forward to going inside. I also wish Long’s would consider relocating, perhaps to Main Street in Speedway, or somewhere else that isn’t so land-​locked, has parking, and isn’t such a sketchy neighborhood.
Took a look at it after we got home. Beautiful cake! Just sucks that everything else about the experience wasn’t better. We are taking the cake to a party tomorrow so I will edit then on taste and take a photo. Hopefully it will be the correct flavor this time.
I suggest calling ahead to place orders to avoid long lines. Make sure you have cash in hand. Don’t go alone and have someone drop you at the door while they circle if no parking is available because, chances are, you ain’t gonna find one. Be assertive and make yourself known when you get to the counter.
EDITING, as promised above: Cake was chocolate as ordered this time. It was a hit and everyone seemed to enjoy eating it.

Long’s has seriously good donuts. The best I have ever had in the entire state! I grew up eating them since we lived close by. Now I live 35 minutes away and only get them a few times a year, which is probably a good thing.
There is always a line and you need cash. Even at noon on a Friday there is a line! They do keep a very adequate supply and I can usually get my favorite cinnamon nut ones. The regular yeast ones are also very good and the cream filled long johns are to die for! Seriously the best cream filling I have ever had. They are always filled with cream and jelly. Other places in town should take lessons from Longs on how to fill a donuts. Dunkin and Square donuts could learn a lot from Longs.
They also sale other pastires and even have cakes.

I travel a fair amount and Nationwide this is a top 1% bakery/​donut joint! If you live in Indy or visit Indy and do NOT go here, you cheated yourself. Plain and simple.
Btw– «yeast» just means a regular glazed donut so don’t fret over the lingo.

Back in Indy to visit my new niece and all the family here and had to stop in at Longs

Long’s! Indianapolis legend. I don’t know anyone in Indy who hasn’t gone here, prior to them opening (around 4:30 — 5:00AM), to wait for a fresh warm batch of donuts at least once in their lives. There’s a line out the door at the crack of dawn every day for a reason. They can do no wrong in my book!

Long’s Bakery is one of the Indianapolis greats. Although they have an extensive showcase of baked items, I believe the warm yeast glazed donuts are the stars of the show. They are sugary sweet, and maybe that’s why so easily melt your mouth. I’ll venture to say some of the cake donuts run a close second such as the blueberry cake, the apple cake, and the chocolate frosted cake. The price point is a winner, too coming in at less than $ 10 for a dozen. They serve a decent cup of coffee, too. Thrillist included Longs in its list of the 33 Best Donut Shops in America 2015. Tips: It’s cash only, and the lines can be long at times, but they are expedient and effective at moving people through.

I have heard about Long’s for years and I believe I had one about 5 years ago but in reality, I didn’t have much of an opinion until I decided to venture here to get donuts before work one day. I had gone 100 days without a donut [long story, haha] and this was my reward.
I work pretty early so I actually got to Long’s right as it opened. As many have mentioned, parking is limited and mostly street, but thankfully at 5:30 am, street parking was easy. As a note though, be careful driving in and out since people are constantly coming and going, could easily see an accident happening if people aren’t paying attention.
I was pleased that they were letting the line in a bit early so I snuck in a couple minutes before 5:30, there were already at least 10 others waiting. Impressive, that is how you know it is good.
The best part? It moved fast, these workers know what their doing and they were doing it all efficiently and with a smile, impressive x 2. They have a system worked out and lots of people stuffing boxes.
I decided to get a dozen donuts, picked out a few that I knew I needed to have but let the lady helping me pick out the last few, which I really appreciated they are more than happy to do.
Super affordable and got in and out quickly. One other thing worth noting was I was surprised how many people there were getting something other than donuts. Cookies, brownies, other pastries, etc. Makes me think those have to be really good as well if you are coming at 5:30 am to get them! Gonna have to try something else next time.
As for the donuts? I loved the cream filled one I had tried, probably one of the best donuts I have ever had. I also tried a blueberry and chocolate cake. The blueberry was the low point for me, it didn’t taste very blueberry, I think it had quite a bit of cinnamon sugar on it either intentionally or because it sat too long next to a cinnamon sugar donut, not sure. Either way, it still tasted pretty good. The chocolate cake was also a tad disappointing, moist but not really the cake texture you would expect. From talking to others about this, it sounds like their glazed may be the way to go in the future.
All in all, great first impression and my co-​workers are already trying to get me to come back and bring them more donuts!

On a Saturday at 3 in the afternoon, there is a long line. That’s a good sign… And after my first visit, I have nothing but positive words to say about my experience here.
All of the employees were friendly and the service was quick. And just in case you haven’t read this in previous Unilocaler’s reviews. it’s cash only. Don’t expect a nice dining area or even a fancy coffee bar to go with your donut. there is none of that here.
I noticed that they were already sold out of several donuts and bakery items. We decided on two cheese danishes, two blueberry cake donuts, two brownies, a chocolate marshmallow cupcake (aka Mary Ann), and two cartons of milk for just under $ 10. What? All of that for under $ 10?! Yep. The prices are amazing.
The blueberry cake donut was DELICIOUS. Definitely one of the best donuts I’d ever had and at the small price of .57 cents each. My boyfriend devoured every bite of the cheese danish and I finished off the german chocolate brownie just as quickly. However, the chocolate brownie with walnuts was just ok. It didn’t have much flavor to it.
Now, I can understand all the customers waiting in line. This place is worth it. Don’t be discouraged by the long line. it moves quickly. Come early for the best selection.

I’ve been to Long’s a million times, but have just now thought to review! Sure, they are busy, but that’s when you know a place is darn good! Plus, the line adds to the anticipation level and gets you drooling and ready to buy too many of them when you get to the cashier (who only takes cash, FYI.)
The regular yeast donuts are worth writing home about– they are the gem here, but the rest of the goodies they offer are great as well!
I want to highlight my «wedding cake» where I used a few hundred Long’s Yeast Donuts as the base/​main part of my display AND we used their donut holes to create a groom’s cake. They were a HUGE hit with our family and friends and my husband and I saved a lot of money by not buying a big, spendy cake. It was all-​around awesome.
THAT is how much I love Long’s.

Hands down the best bakery in Indy! If you get there at the right time, the yeast donuts are served warm and melt in your mouth. I’ve had every donut and the cinnamon twist is by far the deadliest! You’re guaranteed to brighten someone’s day as soon as they see you with that white box filled with deliciousness. Their prices are very reasonable. A dozen donuts is about six bucks. That’s probably why they don’t take credit cards… to keep the prices low. The line can be brutal and leave you standing in the cold waiting early in the morning, but it’s always worth the wait to me. The staff is friendly and move quickly. I honestly cannot give an opinion or price about the cakes because I only ever go for the donuts. This is an all-​time home favorite for me even when I lived in GA I had to make a stop here as if I was visiting family anytime I came into town.

Best donuts in town! Yeast are popular but our personal favorites are the lemon Danish and apple fritter.
Lines can be long and out the door but they go pretty quickly. It’s worth the wait.
An Indianapolis treasure. A must stop

The best donuts in the world. I’m not even kidding. I just moved here from New York and I have never had a better donut in my whole life.
Since this was my first time there, I told the person behind the counter that I would like to try a variety of their most popular. Here’s what I got:
— cinnamon fries (Think a yeast donut, slightly compressed, with tons of glaze)
— regular cake
— regular yeast
— applesauce cake
— chocolate glazed, whip-​cream filled
Holy. Guacamole. Each and every one was the best I’ve ever had. Hands-​down, my favorites are the cinnamon fries and regular yeast.

Sorry Grandma: Longs doughnuts are better than yours. I said it.
There is not a doughnut shop I love more than Longs. They don’t attempt and do it all: so don’t expect to find coffee, gluten free creations or bagels and other breakfast items, but they just make damn good doughnuts.
I have never been there when there wasn’t a line out the door. But that’s all part of the experience: and it is totally worth it.
For 57 cents (yes, your pennies are actually worth something here) you can take a big bite into their traditional doughnuts of yeast, blueberry, cinnamon sprinkled, cake and several others.
I wish I could convince myself to «branch out» but goodness gracious, their traditional glazed doughnut just melts in my mouth, and I can’t bring myself to not experience that every time. Also, their caramel long johns. Drops mic.
Make sure you have cash on hand; however, they do not accept credit cards and are a cash only joint.

Put the blinders on and make beeline for the yeast glazed donuts. Best donut you will ever have. Get ‘em fresh and warm and change your life forever.
Cash only.
That’s all I need to say about Long’s Bakery.

I’ve heard Long’s is an Indy institution. However, I’ve had better day old donuts from Square. I’m not planning on going back anytime soon. Every single one of the variety that I bought were dry. The long johns didn’t rise on one side. They should have been disposed of. The extra star is for popularity and price. I’m pretty sure though that they were pawning off day old donuts to their late crowd (around 10 on Sunday).
If this place is an institution, then everyone should be institutionalized.