They have a retail storefront, but I get the impression they mainly do online, phone, and catalog orders. They sell(re-sell) products(food and non-food) made in Indiana. Many items have an Indiana or Indianapolis theme. Colts branded wallets. Indianapolis themed playing cards. Chocolates in the shape of race cars, hickory syrup, DVDs of vintage Indiana television broadcasts. They have some gourmet items that I would normaly buy for myself such as spices and Yoder’s popcorn salt. But, I think the idea is that their products are mainly intended as gifts. You can purchase individual items or select pre-made gift baskets. These are the kinds of things you’d buy for relatives or VIPs who are visiting Indianapolis, or for some corporate big-wig(ie, your boss’s boss) who is visiting the local Indianapolis office/branch, or if you are hosting some big-wig out-of-town client. Maybe swag-bags or welcome gifts for people attending a conference here. I think this would be a good place for event planners to shop. Check out their online catalog/store for exact inventory and suggestions. Their storefront is located at the corner of Rucker and Binford Blvd, just north of E 64th Street, between Morelli’s Cleaners and Black Diamond BBQ.