Diane’s Beachwear

**Beachwear* in HB, CA
One word, OVERPRICED omg over $ 100 for pieces of string bikini? Why is it that the LESS material there is, the MORE it cost? CRAZY. I could go to Target and get it for a tenth of the price. I probably sound cheap. I’m Asian, people, hello! Ok not a fair rating, but that is my rating. And there’s a Unilocal check-​in deal but I guess it does not apply anymore so they said they could NOT accept it. ARGH.
They have a ton of cool beach wear but bikinis for $ 150 is ridonkulous. Macy’s is way cheaper. I found really cool LUCKY BRAND bikinis and Macy’s for half the price. Probably half of half the price when it’s on sale. Macy’s seem to have a LOT of these «one day» sales whatever that means. :|
Back to Diane’s Beachwear. It’s by the HB pier. So I came here since I was here anyway. I did end up buying something. Not a bikini though. I have to lose my belly means no more cupcakes and ice cream. ;(
**RETURN POLICY — 10 DAYS
Thanks for reading! :)
~*kenzie*~

So I’m going to rate based on my last two purchase-​based experiences, NOT my browsing experiences before that. First, I will say that I agree with several users saying that there are girls here that need to learn proper customer service & attitude skills. I’ve done sales since I was 17, I’m now 31, but this is an industry where you either bite your tongue & put on a smile, or move to another career because a bad attitude/​negative vibe WON’T help your paycheck.
On another note;
I came in earlier tonight to do an even exchange for a different size in bikini bottoms that I had bought from almost a week ago. Luckily, Stephanie, the sales girl who helped me when I bought my 2 piece earlier in the week was there again tonight. She was an absolute sweetheart & just as helpful & accommodating as the first time! I’ve been in this store & browsed several times before. Yes it IS an eye-​gasm of bikini goodness! I had no intention of purchasing when I went in earlier this week & thanks to Stephanie, I ended up with a suit that I’m practically addicted to! I also bought a small size of their bikini cleaner– which works great by the way (she didn’t push the bigger bottle on me, which was nice) & the Maui Babe Browning Lotion which I can’t wait to try because I’ve heard some awesome reviews about it & my pale white European mutt mix ass needs some color already! Yes, I ended up spending around $ 180 for all FOUR items, but in my opinion, that’s a deal when it comes to QUALITY.
Finally, back to my first statement about the sales people; they DO contribute to the overall buying experience. I worked at Nordstroms early in my retail career & from what I’ve gathered, the girls here work off of some sort of bonus/​commission structure. Well, I out right told Stephanie that I’ll be coming back in the future because my swimwear collection needs an overhaul & I’m going to make sure that she’s there before I come in so she gets whatever bonuses or commissions come from my purchases. THAT’S how strongly I feel about friendly, helpful customer service :)

I took my brothers girlfriend here because she wanted to look for suits and I told her Diane’s is the best!
I’ve shopped at Diane’s a few times and the customer service is usually pretty good! My last experience was interesting though. I put some items on hold and then when I went back to go grab them they couldn’t find one of the items. I asked the girl who put them on hold for me if she knew where they were and she responded with «ummm I have no idea. Probably in the back somewhere. Go ask them». And then points me to the back and kept repeating «I don’t know». I continued shopping around and I started noticing one of the employees was following me everywhere and was maddogging me as if I were trying to steal. Seriously? If you’re going to follow my every move, at least make it less awkward by asking me how I’m doing. Or maybe try not to stare at my every move while I’m shopping. Then the woman who was ringing me up looked miserable and didn’t even talk to me.
I like Diane’s, but unfortunately, this is experience put a bad taste in my mouth.

I haven’t owned a bathing suit in well over a decade. No need for one ’til more recently. I combed umpteen different stores trying to find something suitable. To no avail. I prefer not to wear most of what passes as «swimwear» in Southern California. My not so conservative lingerie covers more than most of this nonsense.
Diane’s selection seemed initially overwhelming, but I was hopefully optimistic that I’d find something given the size of the place. Until I realized that I wouldn’t or couldn’t wear the vast majority of their collection.
I first tried finding a one piece, but this was complicated by lack of selection and my measurements. Apparently «smaller» individuals are not supposed to have larger racks. They did have a couple cute suits that I would’ve bought in a heartbeat, but I’m fairly certain my nipples would’ve been cited for public indecency. Available one pieces that would’ve covered the requisite goods were only available in much larger/“plus” sizes. Message clear: If you’re smaller, you’re required to flaunt your tits & arse.
M’kay. Fine. But two pieces were even more of a pain given that I was searching for something on the more conservative side. And if I found a bottom, I couldn’t find a matching/​appropriately sized top, and vice versa.
After over an hour of searching, I *finally* conceded defeat and purchased something that was at least semi-​passable. I loathe shopping at the best of times, and what appeared to be a chaotic, disorganized mess made this trip even more tiresome. Not 100% pleased with it, especially given the price, but (most) of the suits here do seem to be quality material.
I have entered this particular Diane’s twice now. On the first occasion, they were extremely busy, yet I had multiple salespersons attempt to help me. All very professional, friendly, nice, etc. I walked in a couple weeks later to pick up some chapstick and almost left because no one wanted to check me out. There was a whopping one other customer in the store at the time. First gal at register ignored me while doing whatever it is she was doing and then walked away without a word. Someone else came to the other register, so I walked over to it. Only to be requested to return to the other side where someone else would help me (where there was no one waiting to «help»). Walked over there anyway. Gal returned to register. And instructed me to return to the other side. Glad that I wasn’t really looking for more substantive help at the time.
I have recently found myself needing another suit in the near future. I’m already dreading walking into this place.

I came here with my teenage daughter and had a terrible experience. The associates were very unhelpful and unpleasant.

Yes Diane’s isn’t the cheapest, but that is due to the fact they sell designer swim suits, so I don’t hold their prices against them. I’ve purchased items a few items at this Diane’s but I will not be back again. The girls working at Diane’s make shopping in their store a horrible experience. They follow you around like a hawk and act like you’re a shoplifter right when you walk in the store. The girls are rude and not helpful whatsoever. If you want to get quality service for your money go to Molly Browns swimsuits. They carry the same selection and the girls have always been nice to me.

Great selection and more! Rebecca was amazing and super helpful. Everyone was friendly… I will be back!

So this happened a few months ago… been bugging me since. I went in with my friend because she needed a new bikini. I never buy bikinis here cause of the price. Sorry 100 a piece is not my deal. I decided to purchase a bikini cleaner. 5 dollers ok cool. When I went to purchase it I was a penny short. I asked if that was ok and the girl gave me a bratty no response. Seriously dude? I was so mad I wanted to throw the product in her face and tell her to F off. My other friend offered to pay for it so I didn’t. Overalls bad customer service will never come here again. I hope that stupid brat got fired.

I got the worst customer service today! I asked if they had something that zipped in the front and the girl told me they didn’t have anything like that. I literally moved over a rack and found two different zip up suits. After showing her that I found some with a zipper she turned around with out saying anything and left and would not help me further. Then while I was trying on my suits none of the girls helped, my sister had to run around the store to get me different sizes. And checking out the girl ignored me for a good ten min till she rang up my stuff. K

Rebecca helped me pick out bikinis for my honeymoon! She has an insane eye for style. Helped me pick out the cutest LSPACE bikinis!!! Thanks Rebecca, I’m stoked on my purchases

This place is HEAVEN!
We saw the sign outside that said Buy one piece, Get one free. So my husband and I went inside to check out the sale. There are so many suits to choose from that it can be overwhelming but the staff is extremely helpful. There is no way that you cannot find something in your size or shape. And if you are having a difficult time choosing, the staff is more than happy to assist you. We were lucky enough to find a great sale that day and I went home with more than I had anticipated to buy.

Emily Julie Rebekah and Sarah were awesome help
Love to shop here

The first time I shopped at Dianes I fell in love. Not only did they have fashions that I love, but their staff was so helpful and friendly. When I moved to Huntington Beach Dianes became my go to place to find clothes. Now Rebecca, a sales manager, gives me a call when she sees that something I may like has come in. A little on the pricy side, but the five percent cash toward your next order is a great incentive to keep people like me coming back for more! Love this store! *The only downfall is the often way too loud awful music. however when asked, the sales associates will turn it down* :)

Located on Main Street near HSS.
This shop has a lot of choices and we came here because my wife wanted a summer dish for our trip to Hawaii in October. We ending up buying one dress but then returned it cause my wife can’t make up her mind on what she likes. Only thing bad about this place is they don’t do refund its store credit only. Poop! The staff there is super friendly there is a young gal that works there named Nicole. She was super helpful and funny and made my wait enjoyable.
I have only one suggestion you guys need a better waiting area because 2 bar stools just isn’t cutting it. Need like a couch or nice chairs or something comfy.

Great bathing suits! But the employees there are horrible. You are judge immediately once you walk in. They follow you around until you buy something. Very rude at the register. Worst customer service ever! Rather buy online or at another location. Never going back to this specific store!

A lot of nice swim suits but not a lot of nice associates…
Me and my sister came in looking for some swim suits and we had two lovely ladies help us. What was off about this place was everyone else that worked there. Lady in the fitting room was extremely rude. The «manager» was also quite rude because she was interrupting our conversation with an associate that was kindly helping us. Womp womp… lovely store!!! But the people that work there need to brush up on their customer service skills.

Two stars because this place has an overwhelmingly large selection of bathing suits, but the employees need an attitude adjustment.
Came twice and received rude treatment both times. The first time the lady at the fitting room was aggressive, though to be fair she seemed stressed and overworked. As I went to purchase the bikini bottoms, she physically ripped it out of my hands while I was holding onto it and proceeded to put it back on a hanger.
Second time, I came in, hoping to find the matching top, but the one I wanted wasn’t available in my size. One employee was very friendly and helpful. She ended up finding me new bikinis to try on and I was really happy with my new find. I thought it would be a different experience, but after being in the store longer, it got worse. This time, an employee also grabbed the bathing suit from my hands and not in a helpful way. Then when I went to exchange the bottoms and purchase the new items, the cashier extensively questioned me about my return and tried to tell me which style to get to stop me from exchanging the item. She was very pushy and intimidating and made me feel very uncomfortable.
I will shop online instead.

I found the mothership!
While searching for beautiful exotic bathing suits for my honeymoon, I scoured tons of large department stores in the malls, only to find small sectionals of bathing suits… and at the end of my search. I came up empty!
So I took to Unilocal! I was running some errands in Huntington Beach when I found DB on Unilocal, so I decided to give it a try, besides at that point, I was near rock bottom, about to depart in 2 days!
I scored some local metered parking, and when I walked in… I was in heaven! There were literally hundreds of different types of bathing suits from the ceiling to the floor in addition to tons of cute beach attire including coverups, summer dresses and hats! I found two perfect bathing suits and even walked out with an evening summer dress!
Yes some items may be a little pricey, but the quality of their items is beautiful and their selection is enormous! If I need another bathing suit again, instead of wasting my time at my local malls, Im just gonna head to DB! I am definitely a fan!!!

I was roaming around HB late Saturday night and decided on a whim that I need a new suit, and the garbage at forever 21 wasn’t going to cut it. Diane’s is open until 10PM and I walked in at 9:55. The girls seemed pretty annoyed that I wanted to browse and the 4 of them continued to talk amongst themselves at the front while I only really saw one girl working hanging stuff up. A couple suits caught my eye so my husband convinced me to just come back tomorrow when they open.
The next day, we went to try on the suits that caught my eye. I first approached a girl who had an attitude that showed me one thing, walked away to find another, and then got lost? I don’t know. All I do know is that I’m glad she got lost because I was approached by my new favorite sales person Candace. She was amazing!!! I literally ended up trying 20 different tops and bottoms that she helped me pick out. She opened up a special section of dressing rooms for me because the other one was so busy and had co-​workers get me any sizes I needed. She made me feel super special and I ended up with 2 tops and a bottom.
Definitely use the Unilocal check-​in deal because it gives you $ 10 off of $ 50, and their rewards are great! Sign up if you plan on shopping here more than once. So, since Candace was such a good saleswoman, I ended up spending $ 165 there… and felt petty guilty on the walk back to the house. Half way there, I tell my husband to run back to return an item for me so we can save some money. When he met me back at the house, I found out that it was only store credit even though we had walked out of the store 5 minutes prior. I understand this due to the nature of this store and people being ridiculously ghetto and returning swim suits after 1 wear, but it had really been only 5 minutes. Now I have $ 100 of store credit to use when we go back July 4^th. No biggie.
The store itself is like swimsuit heaven. There are easily 3,000 tops and bottoms at this store for you to mix and match. Every brand, style, color, size, etc. You will find it here. Most tops/​bottoms range from $ 50-​$ 100 unless you find some good Roxy or Billabong which are in the $ 30 price range. I’ll be back July 4^th weekend. See you soon Diane’s.
P. S. Candace is only 17? What?! Super mature, sweet, loves helping people find swim suits that look good on them and doesn’t lie to them about what looks good. Give that girl a raise!

I heard that Diane’s had great tops so I came in to try one. I had lost track of time and so I had to leave to meet my mom for dinner before I could make the purchase. They were mean about holding it, and so I didn’t end up buying it.
I returned this week because I live really close, and the staff was so negative to me. They were using bikini bottoms as sling shots at each other instead of addressing my needs.
I was very disappointed with most of the staff, and my friend even commented about their behavior.
This was my first time buying a bikini from this store, and I will not be back