LISTENUPALLWOMENWHODYETHEIRHAIR: Joe is THEBEST colorist I know! Joe and Solida both worked at Ulta and ventured out on their own and opened up shop inside the Salons at JC at the corner of Kirby/Holcombe and came up with the very catchy name SoJo, a play on their names. I need to update my review on Ulta because I switched to Joe over a year ago due to the fact that the person doing my hair there effed me up really bad once because she was always over multitasking and had me come back weekly 4 weeks in a row to correct her problem, and my hair started to fall out. I tried to give her another chance after that but she messed up my roots really bad and I was fed up. After switching to Joe, my hair has been super healthy and shiny PLUS he paid attention to me while he was doing my hair. Now that he is not at Ulta and is on his own, he asked me about trying something new with my color; I totally trust him and told him to do what he thought was best. He added an HD product to my hair color which actually brought my roots to the color they needed to be without bleaching which is what he was told to do at Ulta. With his suggestion, we are done in under 1.5 hrs as opposed to being nearly 3 hrs before PLUS my hair is even more shinier and silkier too! He gives YOU and ONLY you his undivided attention and listens to what you want… he’s not running around working on other people, talking to 5 other people or on the phone with different people or engrossed in something else other than you and your hair. I am the happiest I have ever been and have been getting even more compliments since He has been doing my hair for the past near year and a half. Plus if you like a rich, bright red, Joe has the skill and technique to the just the right shade. Ladies, please check Joe out as I am sure you will not be disappointed… plus FYI, he also does full makeup for those special occasions as well!