They work overtime to ensure that you leave happy and will be a long-time customer. Nice clothes at a variety of price points. Off the shelf or custom. They have some trendy goods but most is classic and high quality. Like all good sales folks they try to get you to spend more than you might have come into the store prepared to spend, but it’s a low pressure — they have good taste and want you to look good. They also have great tailors who don’t get upset with picky customers like me. That is hard to find. I recommend trying Avant if you are ever in Highland Park.