Indulgence Cupcakery

I went to this place recently to pick up an order for a wedding cake that they made. Cake was unbelievable, my friend loved it. The owner was super nice, she told me they started having great kids classes to train them for cupcake wars for kids.

Child: Amy, what’s the boogeyman?
Amy: A «Yelper» with a so-​so review.
Ah, Haddonfield, NJ. Home of dinosaur remains, people clutching cell phones and small canines at the same time at outdoor cafés, and one of my favorite guys– Michael Myers. Well, sorta*. And home to cupcakes that did not make me totally salivate.
Indulgence is hidden in a wide alley. A sign on the door states that you cannot use the bathroom. I can understand why, to a point. Men, slightly inebriated humans, and toddlers sometimes have bad aim. Unfortunately, my husband had to go. Yeah, that type of go. What happened next makes me wish that I had the boldness of my sister-​in-​law, not to mention her beauty.
Basically, _​_​_​_​_​asked Theresa if _​_​_​_​_​could use the bathroom because we had come forty-​five minutes away from our dwellings to experience her cupcakes. She said, «Yes», but while crouched down with no eye contact. This request made Theresa angry. This is where I started to pay attention to detail, namely body language. More on that in a bit… bite?.
Anyway, upon entering, one sees a sign that states that Indulgence was on the show «Cupcake Wars». The instant question is: «Did you win?». I am sure Theresa is sick of that question. By coincidence, I had been watching the best episodes of that show on Netflix, and have gained knowledge of cupcake perfection via audible osmosis.
One will also notice that the cupcakes here are not full sized. That shocked me. They are mini sized. Some are also filled with sweet stuff, which shocked me even more. The frosting is piled high. I am not a fan of the new school of cupcake creations. Nor of the new school prices.
I chose a vanilla cupcake with vanilla frosting and mini chocolate chips. It was delicious, but the frosting was too much and the chips fell all over the floor. Outside, I had a vanilla cupcake (?) with caramel frosting and caramel filling. Some of the cake stuck to the wrapper. The caramel did not taste of caramel, but of vanilla. I could not pick up a caramel note. Anyway, nobody else in my party complained about their cupcakes.
One thing that bothered me is that my daughter announced that she wanted a cupcake that was not present on the tray in the case. My husband asked if Theresa had that one somehow, and she took one out of the box of the order that she was filling. I protested, but she said that the order she was filling was random. I think that a present customer should have priority over one who placed a «give-​me-​anything» order. It does not hurt to leave a variety for people within your business, especially if said orderer has no idea that you got their fave flavor.
Another weird thing is that there are comfy chairs for grubbing. Chairs within an eatery say: «Stay a while.» Despite my aforementioned bathroom notes, most eateries allow you bathroom access. The inviting chairs conflict with the «No Peeing Allowed» sign à la Snoopy on the door. Maybe the chairs are for people who are going to order hundreds of cakes and need to sit to think. Anyway, cleaning toilets is not a joy, but I bet if you could use the toilet there, business would increase. I am sure few addicts come in there.
Upon leaving, I told Theresa that we got a lot of crumbs, etc. on the floor and I thanked her. She barely stopped. She did not face me fully, and was poised to leave the room. Her body language said: «Get out.» Interestingly enough, she is the only contestant on «CW» that I have seen throw cupcake batter in a controlled rage thus far. I will say that her spoken language was sweet.
I know that my husband and daughters will return one day, as they have their own views. Let the crumbs fly!
*Debra Hill, born in Haddonfield, NJ, wrote and produced «Halloween». She placed Haddonfield in Illinois instead, along with a sociopath and sharp instruments.

Unfortunately, when I set foot in here for the first time, I was told I must by 12 mini cupcakes. This was odd because each ½ dozen had to be the SAME flavor! What? I just walked out and refused to ever return. Definitely poor customer service.

Cupcakes were okay. We picked out 6 to go, it was a warm spring day (about 80 degrees) and by the time I got them home the frosting had melted off 5 cupcakes and collected off into a puddle in the box. The cake part was good, not too sweet. I would try again if I were eating them immediately.

I attended the bridal show at Auletto Caterers last night. Indulgence had a table in the main area, with a nice display of miniature cupcakes. I sampled three of these (coffee, peanut butter, and something else) and I was pleased. They were very good cupcakes.
So why the 2 star rating? The girl standing behind the table ignored every attempt to ask questions regarding the cupcakes on display (I simply picked at random). She was too busy texting or talking on her phone, oblivious to anyone in front of her. There was a young man standing next to her occasionally, though I was unable to determine whether or not he was actually there as a representative of Indulgence as well (he walked away regularly, and at one point was eating a plate of sushi very near the cupcake display.)
I will admit that I did enjoy the unidentified cupcakes that I sampled. However, if that experience is any indication of the degree of professionalism I can expect from Indulgence, I’ll go elsewhere! The sad thing is that we have decided to provide a variety of cupcakes to our guests in lieu of a traditional wedding cake. Had it not been for the thoroughly unprofessional representation of the company at this show, Indulgence probably would have gotten our business!

I am in heaven, these cupcakes are INCREDIBLE!!! The beautiful, moist cake and amazing homemade icing made my day a bit brighter! Also, the staff was incredibly efficient and friendly! All around great experience! Thank you, Indulgence! I will be back soon!

Glad I gave this place another try! I first visited about a year ago and must have gone on an off day. Thankfully this time around was better by leaps and bounds. Got 6 cupcakes to go and snuck one on the way home. Strawberry shortcake whoa! Cake was moist and sweet and the icing was perfect. It was buttery and sweet but not too sugary with a light strawberry flavor. The cake was filled with this icing too. I was planning on sharing these with my family but let’s be honest I’m probably gonna finish them in the next 20 mins.

Oh my god– I just ate the best cupcake I’ve ever had – and this is coming from someone who has lived in 8 different states and traveled a lot and almost always Unilocal a cupcake place when I’m somewhere new. I’m also very picky– I don’t like super sweet icing, chocolate cake almost always seems dry and the size or amount of icing does not make a good cupcake…
Back to the best I’ve ever had– Coconut Cream Pie cupcake– I can’t be 100% sure what the cake part was it reminded me of banana but bread but coconut flavored lol– topped with a whip cream like icing that tasted like coconut mousse, topped w a graham cracker crumb mix and white choc drizzle — oh and a liquid coconut cream filling that tasted identical to coconut cream pie… man I wish I bought more than one!
Other things I love about this place are the size of the cupcakes small but not too small, perfects priced so u can taste a variety of flavors if your bad at decisions like me ;) they also serve coffee and the shop is very tiny and quaint and just off of the awesome Main Street like part of wonderful Haddonfield! Can’t wait to go back and to buy some for my staff too this time!

I saw this place on Cupcake Wars and decided to take the half hour ride there. It’s a small little shop that is off of the main road. They had some standard cupcakes as well as some unusual ones. My favorite was the Caramel crunch. The cake was very moist and the filling was perfect. My brother had a buffalo chicken cupcake and a candied cayenne bacon cupcake. He said that despite the unusual ingredients he loved it. He said that he would like the hot sauce cream cheese frosting off of an old shoe. Needless to say we will definitely be back. We’ll worth the trip.

I got 3 dozens of mixed cupcakes to give out and keep a dozen for myself. No particular flavor is better than the other because all of them are so good! Moist, not too dry, not too sweet. Staff is very helpful. There are so many to choose from. Go for it!

Went back again while holiday shopping around Haddonfield. After trying several other cupcake places, I found theirs to be more moist than others. I’m still not a fan of their frosting. Most of their frostings merely taste like unsalted butter with no sugar or flavor, especially the strawberry shortcake and cookies n cream (which seemed like plain white frosting on a chocolate cupcake with scant crushed Oreo cookies sprinkled on top). I do like their perfect sizes and reasonable prices.

Let me start by saying that I find the idea of cupcakes transforming into a fad to be quite obnoxious. It’s put a premium price on cupcakes. Don’t even get me going about how a cupcake is now $ 3+ and ordering in bulk saves you $ 0.
That being said…
My best friend’s birthday was on Friday and I did a lot of research into some amazing bakeries near me (in Philadelphia.) They were too expensive. $ 4 a cupcake + $.50 per cupcake to write a «Happy Birthday» message is basically larceny. After I decided I might just need to go with a regular cake (BOOORINNNG), I found Indulgence via Google as rated as one of «South Jersey’s Best» as well as 5 minutes away from the party venue and my boyfriend’s house!
They had mini cupcakes for $ 2.50 each and it was explained to me that they were slightly larger than a mini muffin but still smaller than a regular cupcake. Perfect. Everyone would be drinking heavily so it was really for effect anyway. Perhaps a sweet treat before we left the party. Also, the price after adding a message on the cupcakes stayed the same.
Now for the cupcake. DELICIOUS. Red velvet is my friend’s favorite and these cakes did not disappoint. So moist and fluffy. A downright delicious flavor. They are generous with the cream cheese butter cream frosting and it is so succulent and perfect. The size did end up being ideal.
In the end I paid $ 43 (including tax) for two dozen cupcakes. If my description hasn’t sold it, keep in mind:
1. The next day, in the middle of the afternoon after quite a rough night, my boyfriend (who doesn’t like sweets) came out of nowhere with, «Those cupcakes last night… Wow.»
2. My girlfriend left the unopened bottle of 3 Olives Cherry I bought her on the floor of the restaurant but somehow remembered the remaining four cupcakes.

Today was my first time stopping in and I am glad I did. They have a great deal going on for the summer: $ 4 for an iced coffee and a cupcake and today was buy one cupcake get one free !
Despite these great deals, their cupcakes were anything but bargain basement. I got a peanut butter caramel cupcake and a chocolate mint cupcake. Both the white and the chocolate cake were very moist. (side note: what the hell is with the review a few below mine that said the cake was «too moist»??? What? Is that a joke?) The frosting on both cupcakes was nice, but a bit heavy. I did not care for the mint one because I did not like the peppermint extract they used. It just tasted a little fake and it needed something else — a maybe a grasshopper cookie on top or a crust made out of grasshopper cookies. Both cupcakes also had amazing fillings. The caramel filling was salty and perfectly sweet. I really appreciate that this shop takes the time to fill their cupcakes. The iced coffee was also very good. I am a bit of a coffee snob and I was pleased. Also, back to the cupcakes, they are small by most cupcake shop standards. I kind of like this though — I could eat one and not feel like a big fatty. There was the perfect amount of filling to cupcake to frosting ratio so that nothing overpowered anything else. However, some people might be bummed, if they are only used to the monster, jumbo sized cupcakes.
One thing is that I wish this place had some more seating and gave you your cupcake on a plate with a fork if you are clearly eating there. My fingers turned into a frosting covered mess with nothing to help me but a limp little napkin.
Overall, a great little cupcake place and I will be back for more.

Scrum-​Dilli-​ishous…
Apple crumb cake cupcake was moist with hint of apple flavor. The cream topping was smooth mildly sweet and the drizzle of caramel was on spot. The crème topping I figured would be too sweet and heavy but on the contrary it was light and mildly sweet. I actually ate all the crème topping/​frosting. Which is a true sign of it’s tastiness. I am probably not a good reviewer for caramel since I LOVE all things CARAMEL… I am just a tad bias. And true to form the caramel on this cupcake was good but I would have liked a little more.
I like that the shop had smaller size cupakes which is just enough not to feel guilty and not to be overly stuffed. Indulgence also sells cookies. Maybe on my next visit, I will try one but the mango pineapple cupcake is ranking 1^st on the list right now.

Nom nom nom. A little out of my way from my normal hangouts in H’field, but worth a little extra walking to offset the caloric-​intake.
Red velvet has been an obsession of mine for quite some time and red velvet here will not disappoint.
My favorite feature of this cupcakery: items so fresh that when they sell out … they’re sold out.
A tad on the pricey side, but it is a boutique cupcakery afterall.

Indulge in a Faboo Cupcake at Indulgence!
I have been here a number of times, usually to get cupcakes for friends or the office — and one year I bought wooden tea boxes for my team and filled them with a variety of cupcakes from Indulgence at Christmas.
I personally don’t think $ 20 is a lot for a dozen specialty, goodie laden cupcakes so I think it’s rather inexpensive.
They always have a great variety and whether you are treating yourself to a single cupcake for a couple delicious non-​diet crashing bites or getting a mess of them for an event; you can’t go wrong.
Great cupcake, great variety and great if you need a last minute goodie to take somewhere!

Got the caramel crunch! Cake was delicious but a little sweet with the caramel frosting and caramel inside the cake. Others will probably like that a lot since it gives it a burst of flavor, and I tend to like my cake a little less heavy. They have a lot of very very unique flavors and they are all mini size (I believe they are each 1.50?)…I actually like that because you can try more different flavors instead of filling yourself up on one. Will probably get a cupcake if I walk by this place again. :P
Also really good cupcakes for a south jersey spot.

This cute cupcakery in Haddonfield is located right by the town’s dinosaur. While touring Haddonfield, I actually found this place by using Unilocal on my phone (which I made them aware of! Yay Unilocal shout out!) I stopped by midday Saturday to find a large selection of flavors, which is always a good thing. I went with their $ 3.00 deal of a small coffee and a cupcake then sat outside at their outside tables.
Pros: interesting flavors; I got a cinnamon bun cupcake which came with a chunk of bun on top and cinnamon pieces in the buttercream. Small cupcake size (which is good if you are watching your weight and just want a little treat)
Cute store: The inside had a bar to sit at also comfy looking couches and 4 tables outside to eat.
Cons: They need to get some publicity. The people in front of me said they lived in town and they never even knew the store was there, which it has been since Sept. 2010. I was standing by the dino earlier in the day and I didn’t even see the store until hours later.
Small cupcake size: Your paying for a cupcake that won’t fill you, I’ve seen other places sell cupcakes for the same price and they way bigger.
Coffee selection: They had plain regular coffee, whole milk or half and half and sugar and splenda. If you are making a point to sell coffee, I would like to see more selection in ways you could take it.

As I drove to Haddonfield on my lunch break today, visions of cupcakes suddenly sprung into my head. My thoughts picked up speed as they rolled down the hill of possibilities:
«Well there IS a new cupcake shop in town.»
«I had a light breakfast, and I can choose a healthy lunch to offset the splurge.»
«I’ll just eat cereal for dinner. This time I mean it.»
«Besides, I’m playing hockey tonight.»
«CUPCAKECUPCAKECUPCAKECUPCAKECUPCAKE!!!»
I parked the car, walked past the place I was planning to buy lunch, and proceeded straight to Indulgence Cupcakery.
The quaint, dark-​hued shop had the goods displayed front-​and-​center, and a friendly gentleman was happy to answer all of my questions. There were many questions. I practically quizzed the poor guy on every selection. Yes, the red velvet is topped with a white chocolate disk. The s’mores cupcake is filled with marshmallow (!!!). They do make regular-​sized cupcakes, on request and with an order. And so on and so forth.
Red Velvet is always my go-​to, but the chocolate options to the left of the case emitted a siren call to my senses. I selected a chocolate peanut butter cupcake, which came to just under two dollars.
Now. I get that people may feel like the cost/​cupcake ratio at this place is a little off, but personally, I’d rather pay a dollar and change for a few perfect bites of bliss than spend twice as much on something that will weigh heavily on my conscience and, not to mention, my ass. Bring the kids to a regular bakery. These cupcakes are for grownups.
The cake itself was moist and super dense, almost like a brownie. The frosting was a whipped style. While I typically prefer a denser frosting, the whipped was perfectly appropriate, because the added crisscrosses of dark chocolate and crumbled peanut butter cup on top brought tons of sweetness on their own. Almost an hour later, I’m still feeling cupcake happiness. Or a sugar coma.
So, to answer Michael M.‘s question, I think I love this place!

So a friend of mine relayed that this place opened and had key lime cupcakes. I love cupcakes, and I love key lime, so off I went.
Hidden behind the famous Haddonfield Dinosaur, this pleasant small shop had eight flavors the day I went. The cupcakes are smaller, more like two biters than a traditional four bite cupcake, and run about $ 1.65 each.
I picked up red velvet, pumpkin spice, peanut butter cup, chocolate pretzel, caramel dream, and of course, key lime.
So were they good? Of course. Although I agree with my friends comments that some are a touch too sweet, bordering on sickly sweet, but they are tasty, well made, and a pleasant size. Flavors were well balanced, just enough icing, and even the box was great, as it had little wells to hold the cupcakes upright. Extra star for that!
Not as good Sweet GC’s Bakeshop in Sicklerville, which may become my cupcake standard. I shall have to confer with the CupCake Queen. What do you think Michelle?