Coors Light

You have to be in line for a bus to come pick you up from the parking lot. There’s a short tour and a long your. The long tour consists of going around Golden to see what the city has to offer. The short tour directly takes you to the brewery. We ended up getting the short tour because of all the construction going on in Golden, supposedly. It’s cool, no complaints.
Let me just preface and say that my wife likes to drink Coors light so this was a really awesome experience. However, because Coors is one of the biggest if not the top beer company, the tour was very impersonal. You get to take a pic in the beginning for you to purchase. They have hats made from the Coors boxes.
Then, you receive an audio for your tour where you just listen to the audio. That gold old real quick and the audio recordings were so long. There are people in each room but they looked miserable and not approachable at all. We definitely learned a lot about Coors, and it was great. I just wish there was an option to have someone be a tour guide and not solely depend on recordings. It seems so impersonal.
It is pretty awesome to get three beers for free. People can literally come here every weekend if they wanted without having to pay for anything. Cool concept.
I also loved the use of wrist band to keep track of the beers rather than tickets.

Coors light can do no wrong, and I’m the Coors light princess. I’ll never cheat or switch to another beer.
Beeeeeeer me bitches!

full size samples

If I could give this place NO stars, I would. All I needed to do was visit the gift shop on my way through Colorado to purchase «Coors» branded pint glasses (as a gift) as they have been re-​branding and the products are not available online.
5 emails, 6 phone calls, 2 drives around the factory with absolutely NO ONE to provide guidance on where to go EXCEPT for the line up for tours, and I finally was told where I needed to go when I tracked someone down in their fitness facility. Finally I reached the doors I needed for the gift shop (after walking a few blocks from where I found parking) and I was told I could not take my purse (which is only big enough for my wallet) into the shop to make my purchase. I was so frustrated I just asked my husband to go buy what we needed while I walked back to the car and drove back to pick him up.
There is no way I would be back for a tour if this was any indication of how a tour may go. Free beer or not.

When you’re visiting Denver and need a break from all the snowboarding or hiking, Coors Light factory is a great place to visit! The first part of the tour is through the Golden downtown and the Coors plant. The rest of the tour is self-​guided, where you can see how beer is brewed, aged and packaged. The best part is the beer tasting at the very end! You’re allowed to try three types of Coors and shop at their gift store!

For a free tour, I can’t complain. I was expecting something more than a self-​guided tour. I’ve been on many other self-​guided and guided beer tours and I was disappointed. Contrary to other reviews, Heineken and Budweiser tour was much more fun and informative. I did like that this was more social and had the bar at the end, but not very well organized. I didn’t appreciate waiting in a 10 – 15 minute line to get a beer.

Great folks at the North Business Office — was facilitating a leadership course training for trainers the last couple of days there. Beautiful office right next to the brewery —

No wait for the tour, awesome tour guide named Kimberly who was pretty funny and wry knowledgable and three free 8oz beers! Free tour too… I’ve been to Guinness and Heineken breweries in Dublin and Amsterdam and this was much better– u get to see much more of the beer making process

They have a variety of beers to try, not just coors light, and the tour is informational and fun!

I’ve been to the Budweiser brewery tour in St. Louis and to the MIller brewery tour in Milwaukee and this one for Coors could not compete.
It is a nice place, people are friendly, however, the flow and interaction is lacking. Miller & Budweiser have it right by having tourists wait in a air conditioned visitor room or area for the tour to kick off instead of having us wait in the hot sun at a parking lot a block away.
They also did not have personal tour guides, but instead urged you to download their tour app or to use on of their audio guide machines. The app took forever to download (we were already half way through the tour by the time it launched). The sights are lack-​luster and unimpressive.
Needless to say, the best part was the free beer at the very end, but the experience prior to that was something that I would recommend skipping if you have already been to a brewery tour in the past as this one does not provide you with any new information.

just because we were in their backyard, we had to check out the coor’s brewery. it’s a well guided tour that takes you through their process from start to finish. they make note to point out all the steps they’ve made to better the process and reduce or redirect their wastes for more useful purposes.
they brew 24/​7, and they are quite large. you also get 3 – 4 free drinks at the end of the tour. interesting fact: they brew blue moon. i did not know that.
note: their tours are only open Thursday-​Sunday. i made the mistake last time showing up to a closed sign.

free beer samples with a guided tour through the whole process of making beer … and it is all free!!! it was clean inside and just a well-​organized theme that they had going. VERY IMPRESSED!

Not a great beer, but better than the other large domestic light beer offerings. Some of the idiot reviews that claim Coors Light cannot be called beer are just silly. Of course it’s beer — it’s just not great beer at all.

My wife and I took the tour not knowing what to expect. It was really cool, we don’t drink Coors to much, but getting 3 large draft beers at the end was great, you get to choose from several different kinds they brew. The lounge is really welcoming also, just chill and hang out as long as you’d like. Are until you have drank your 3 beers. You can also skip the tour and walk straight to the lounge for free beer 1 time a day? Haha. Great place to get the touristy day started. Last buses run around 4 I believe. But overall it’s a FREE thing to do, and everyone is welcome. Definitely check it out.

You can’t pay me enough to drink this schwill.
Not only is Pete Coors a scary, über-​conservative Repub who’s poisoning the Clear Creek fishies with toxic runoff from his funk factory, his beer tastes like nothing.
No… not nothing. Worse than nothing. Icky, hatey-​haterson, skunky, kill the planet, Focus on the Family nothing. Whenever I have the misfortune of finding myself in an establishment that serves only Coors products as its domestic/​light options (Forest Room 5, I’m looking at you), I cry a little bit inside. And then I order something way out of my comfort zone, like some dark, hangover-​inducing, calorie-​laden microbrew. Sometimes I’m even forced to go for the hard stuff… which makes me behave like a spazzy tool.
I blame you, Coors. Could you suck any more?

This product cannot be reviewed as a ‘beer’; in spite of the fact that the manufacturer claims it is made as beer, it does not resemble beer very much. Cannot review this as a flavored water because there are actual hard-​working people these days trying to sell flavored water and I doubt they could do much to push this product besides the obvious.
1 star because hard drinking dudes at the ghetto liquor store buy the 8 oz version to chase back slugs from their pint whiskey bottles.

The tour is good, but not a fan of the company or the beer. Pete Coors and company only support minorities because of peer presure. Maybe I’m a little bitter because they fired me, but Coors is one of the most conservative companies I’ve ever seen. With every trend they overanalyze and they tend to sit on good ideas until they are too late (note: Aspen Edge). As for Coors Light, they follow the mainstream and buy the big sponsorships. Anything controversial and they duck into a hut in the Rockies not to be seen for months. The whole idea behind cold is that all beers taste better cold, so a cold coors would be better than a tepid bud.