Friendly Feed & Supply

They are simply the best in sonoma county!!!

These guys never fail to impress. I needed speciality food for some soon to arrive show-​quality rare breed ducklings. The owner went out of his way to help me get this hard to find specialty feed in time for my ducklings arrival.
Exceptional service on every call or visit, the highest quality products and really good prices.

Friendly Feed is the BEST !! Tim, the owner, knows his products and cares about the health of your pet !!! He recently gave me advice on a grain-​free dog food for my newly acquired Corgi. She wasn’t interested in the food her previous owner had fed her. The Nutri Source he recommended was not only fresh and fairly priced, but she loves it, as well! I love this place and all of their staff!

They carry Purina brand (s) which is what brought me here from Sebastopol when Friz closed due to fire. Our chickens do REALLY well on Purina Layena, and I wanted to stick with that. Staff is not OVERLY friendly but are nice. They load the car for you, which most but not all places do (sebastopol hardware does not load chicken food for you). I am not a weakling, but I am not a strapping dude either– and the 50lb pellet bags are heavy to carry to the car. Prices are competitive, and they have a good selection of dog, cat, parrot, wild bird & live stock food. I am there once a week to stock up on supplies. They don’t sell any live animals except for feeder insects sometimes.
Secret hint: if you have chickens and you need straw/​grass for nest boxes– BYO paper bag and ask if you can fill it up from the spilled straw around where they store & load bales. WFC lets you do this too.

I love this place. It really lives up to its name: Friendly. Everyone that works here is super helpful and yes, friendly. And the prices are more than fair — they are competitive with anyone else in the area. I like supporting local businesses and Friendly is esp easy to support.

These people have always been good to me. The service is good and the prices are competitive.

This is the best place for you’re dog and cat food. They carry all the top brands, we use Taste of the Wild for Romeo and California Naturals for the LG & Sweety. The staff is soooo nice and helpful.

This place is far, FAR from the name. They seem to be anything but friendly. I would recommend going to western farms or any where else before stopping at this place. I’ll give them the benefit of the doubt since all the other reviews are positive, maybe it was an off day?!

I have chickens, turkeys and goats. I needed straw — which tractor supply does not have so I looked on Unilocal for a place. I was astonished at all these perfect reviews and songs of praise. Who is this guy?!
Turns out the reviews are all accurate: the owner is quite friendly. I learned a lot about his life — how the feed store opened, how long he has been in business, his son’s college abroad and where he use to live… in that little room above the store!
More importantly, I told him I needed feed for my chicks — he asked how old they are and then gave me a selection of several kinds of feed I could give them and explained the advantages of each. He told me he spends his off hours reading up on feed and only buys the best. I told him I have shopped at Western Farm Center in downtown Santa Rosa, Larson’s — but it is out of my way — Tractor supply for feed as it is convenient — but not Wright in Healdsburg because I didn’t like the quality of their cheap feed. He was familiar with the owners of each of the places (except Tractor supply) — and spoke of them in kind words as peers of equal worth. (I appreciated that.)
I will return to buy all my feed products because of the quality of the feed and the service. It is out of my way a little bit, but I like the idea of supporting a small business owner who cares about his clients enough to appreciate their patronage.
Oh — the price for the straw and feed was very reasonable. It is often scary for me to go to a small store because they often must charge more because they can’t buy in bulk as the larger stores — but Friendly is quite competitive.

So happy I finally visited this store. I’d driven by tons of times and didn’t even look twice, thinking that they were just for large farm animals. But they actually do have a good select of quality cat and kitten food. I’ve experienced friendly fast service and experienced and knowledgeable staff. I will still visit the grocery store for cat litter and probably a bigbox store for a wider selection of toys. But for cases and bulk food, this is the place.

Love this place get my dog food every month from here! The girl with the long brown hair at the counter is such a sweet heart! Excellent costumer service and a sweet local place

Friendly, ethical, good products, AND they contribute a substantial amount of food for the pets of Food for Thought Sonoma County AIDS Food Bank clients. This is the sort of business I want to support. They rock – seriously.

They have the full corn on the cob treats for my squirrels in a box so it’s reasonably priced. Have been going there for years for that and have the nicest looking squirrels on the creek! Bushy tails, nice coats… I know they appreciate the corn!

It was 6 o’clock, closing time. I call the shop and ask when closing is, they say right now and ask what I need. I answer dog food, and can be there in 5 minutes (more like 8). The man on the phone says come on down. When i get there, hes the only one there, and I presume the owner/​manager. His answer was that its easy to say no to people, but when he knows that its the animal that would be suffering, he has a harder time saying no. As nice as nice could be. Every time I’m there the staff are always friendly and helpful, not even letting me carry my own dog food out to the car! Great prices too!

Have been shopping here for years. Prices are better than Western Farm. The staff here are nice and helpful. Atmosphere is relaxed, with an amazing amount and variety of product tucked into their space. If you haven’t been shopping here, you should be.

You should definitely buy at this store, for as small as they are, they seem to carry a lot of pet food and supplies, and they also have a lot of natural and eco-​friendly products.
I recently bought my same bag of cat food that I have been feeding my indoor cat for years, but recently she has been throwing up and I explained this to the sales ladies. They gave me some suggestions and a product that might help, as well as suggested my cat trying samples of a food made by the same company, but with very different ingredients.
They gave me lots of samples of this new food for free and after feeding my cat that food for a week her throwing up stopped. Then I had to feed her the old cat food last night and early this morning she threw up.
Well, I was bummed because I had spent $ 35 on that food and was stuck with an entire bag of it for months (I had just opened it for one bowl of food). I called this store and they explained that they do have a policy where if the animal gets sick from a food from their store, that you can return it and exchange it for another bag of food or a refund.
Needless to say I am going back today to do an exchange and hope that this will end the sickness for my cat.
Just think it’s a place you definitely should try.
p. s. I also got a lot of fun cat toys for my cat here too.

Great place for all the things you cannot find at other stores.
To add Friendly Feed is a great supporter of the its community even in these challenging economic times. Thank you Friendly Feed from the Dog Park Association of Windsor for your generous donations!

Very Friendly Feed Store. and more. Love love love this place. Been a fan for years. Today was fabulous. Went in for tiny doggy sweaters (past employee recomended it to us) and not only did we fine one, but two sweaters for extreemly reasonable prices. The cashier was such a pleasure too. She spoke to my daughter and I about horses and such and even gave us a free horse magazine to share a article about a local equestrian who has made it big. What fun. Great supplies, fantastic service and excellent prices on little doggy sweaters. Yayhoo!

The prices here are the best in the area for the same high quality foods you find at Western Farms and Frizelle Enos. They carry out to your car and are always very friendly (hence the name). The owner even donated some bones to my biology classroom. Cool!

This place is a little less main stream than Western Farms but it’s closer to my house so I frequent it often.
Seems like there is a decent amount of feed. I have them special order my wet food for my cat. I prefer to feed her things without meat by-​products and the freshest possible. They get me a great deal on it and usually quite quickly.
I’ve seen they have all the other particulars if you looking for things for your dog, cat, horse, etc.
The staff is always adequate but often have to leave the register if I have questions in order to obtain the information. Rarely is anyone over the age of early 20-​something helping me. But I don’t mind, the service is always prompt!