South Moon Under

This boutique style shop is amazing! I shop here a lot! And not just because they have adorable clothing. Staff is extremely friendly and they always ask if I need help. The store has a personalized feel to it the way it’s set up and the variety of items to choose from. There’s always something new in the store which is why I just like to sometimes just go in and browse. While the prices are a little bit on the higher side — they do occasionally have some amazing sales!
Also… Bonus points for customer service:
I had a beaded bathing suit that was falling apart after wearing it once. Not really expecting them to do anything about it … I causally mentioned it as I was checking out …
I told the manager (maybe she is asst mgr) and she offered to call other stores to see if they had it in stock to replace it or if I wanted store credit. They had the item shipped to the store and called me when it was ready for pick up. While it should be a given to have great customer service at a high (er) end store… It doesn’t always happen. Southmoon definitely exceeded my expectations which is a reason i shop there more frequently than I probably should …
Perfect place to find an outfit for any occasion! This place is my go-​to!

Great selection of brands and great sales. But if you’re a guy, don’t bother. I never even realized SMU carried men’s clothing until I discovered the location in Rehoboth. The men’s selection down there was wonderful, so when I came home, I was hoping for the same in Philly. The sparse men’s selection on Chestnut Street is up the back staircase and tucked away. It’s so hidden and pitiful I don’t even know why it’s there. The staff downstairs was friendly, but the one employee who followed me upstairs just stared at her phone seemingly annoyed that she had to be up there. Three stars for potential and online options.

LOVE this store. It is by far one of my most treasured stores downtown. The layout is fabulous, the employees are awesome. Upon walking in, your greeted with the newest arrivals on mannequins displaying actual well-​planned outfits!
There’s always an awesome sale going on downstairs (including accessories and shoes, always an added bonus!)
The girls also take pride in your own space, yet are more than helpful when you have a question or need more sizes.
They also have a great selection of boho jewelry and other unique casual accessories and home décor.
Definitely check out this store at the beginning of your shopping extravaganza. You won’t leave empty-​handed or disappointed.

So normally I’m a restaurant review guy, but I couldn’t stand to leave Philadelphia without sending props to this store and their awesome team. They are helpful beyond belief, friendly, and totally fun to be around. I can’t say enough about them. It was to the point that I should’ve tipped them. Fun store, cool layout, and a staff that is second to none. Keep up the great work ladies.

Love this place. Great style, great staff and amazing accessories. Everyone goes out of their way to assist you. Even called around to other stores for what I was looking for. And found the last pair if pants available. Ask for Carli!

Nice looking store. Staff greeted me, asked if I needed help, and pointed out a sale section where I got an awesome pair of free people jeans on sale. If you are on chestnut, stop in.

I’ve been to 2 locations and they always have a good selection of merchandise. My bf seems to have luck here with cool T-​shirts as well as nice long sleeved shirts and the softest flannel hoodie I can’t wait to snuggle up in.

The manager of this store DOES NOT follow the chains’ guidelines and is a liar. She completely twists your words and does not care about your customer service. I refuse to shop at this particular store because of her, but the store in the Christiana Mall in Delaware is AMAZING! The workers are very kind and ready to help and the manager is very understanding at the delaware store.
As for the chain itself, the store has very cute (PRICY) clothes. They carry brands like free people, rebecca minkoff purses, marc jacobs purses, toms, and butter london polishes.

Nice store with trendy styles.

I really like almost everything about South Moon Under. I’d always passed by but never ventured in until recently. Not only were the sales girls very courteous and friendly, they were quite enjoyable to chat with. I like to get other opinions on things sometimes, and they were more than willing to not only give me an honest opinion, but to just chat as well! I definitely was in no way followed around the store, or hassled, nor were they too sugary-​sweet fakely nice. Just nice girls. They also seemed to be about my age or a bit older (I’m 22) so it felt like they understood where I was coming from, my style, etc. I spent quite a lot of time on the third floor, which currently houses swimwear. While they didn’t have the pair of shorts I wanted & said they would order them if I wanted, I actually found a style I liked even more. I also picked up an awesome, furry, «Russian”-looking winter hat on sale, and a wonderfully unique plaid shirt they said had just come in. In fact, they were super excited to see me try it on, and apparently put it on a mannequin after they saw it on me.
The return policy, which I ask about the first time I shop at any new store, is 60 days with tags on and receipt, which is really quite generous I think, at least based on other stores I shop at. Their clothes are on the pricier end for sure, but I’m not quite bothered by that. I probably wouldn’t shop here for jeans, since I’m totally loyal to True Religion, as they’re the only ones that fit my body perfectly. I get a lot of use out of my clothes, so if it’s a quality item, I don’t mind paying a little more.
All in all I really liked South Moon Under and will definitely return.

I’m too old & farty to shop here any more.
I think next year they will officially ban me due to my new demographic.
In any case, it’s fun to browse for trendy duds here — and though I rarely buy (whew — pricey) — it’s fun to just see what new & hot.
Or is that hawt?!

If you need an outfit and you need it fast, this should be your first stop. I can almost always find something to wear for a date or a girls night out. The prices are reasonable and they carry a great selection of everything from Splendid, Ella Moss and as inexpensive and cute as Dakota. The student discount is great! They also always send out invites to fun parties with 20% off discounts and birthday coupons, so get on the mailing list.
The staff is always friendly and helpful. My only gripe would be the return policy, but with a little persuasion they let me return a shirt the shrunk despite following the instructions.

Some cute selections, but for what they are, they seem a bit overpriced. When I have the money to splurge on clothes, maybe I’ll stop in.

South Moon Under is rarely a hit for me. Not one for the mainstream, I often go to South Moon for quality staples (e.g. denim and Hanky Panky), but find their general selection banal and cliché — full of those typical I’m a professional but still young and hip pieces sure to snag you a toolbag next Saturday night at Red Sky and maybe a few uncomfortable compliments from that b*tch you secretly hate in the cubicle over.
Other that the lack of product personality, service is so good it’s bad. They tag-​team you in the store to the point of harassment so desperate to get you a fitting room you almost accept out of pity. But in the end, they get you what you want, and how you want it, no matter how uncomfortable they make you feel in the interim.

Excellent men’s designer brands, overpriced, limited selection, sometimes a good deal to be found.
South Moon Under is a decent little shop, which carries both men’s and women’s designer clothing and accessories. To get to the men’s department, you have to walk to the back and go downstairs. Down there, you’ll find brands such as Ben Sherman, Penguin, Seven for Mankind, etc. They generally carry newer styles. They have mostly casual wear (jeans, t-​shirts, hoodies), but a few dressy options as well (nice button down shirts, a few ties, etc). As with many of the designer boutiques downtown, the clothing is a bit overpriced… but when they have a sale, it’s usually worth checking out.
You can also check out their selection and shop online at

Seeing Carrie’s recent South Moon Under review update reminded me that I had to make a long overdue update myself. If you recall, my last trip to SMU was to pick up a Christmas gift. While there, I spotted THE CUTEST black fitted Flyers t. Since it was the season of giving to others, I reluctantly decided to hold off until after the holidays. I suppose with all the hustle and bustle (and post-​Christmas credit card payments), I forgot about the coveted t… until one day in March when it suddenly popped back into my mind.
After a website search, the item was nowhere to be found. I crossed my fingers and sent an email to the customer service department, to inquire about whether the shirt still existed. Within a few hours, I had a response from Emily, who promptly located my «Retro Sport Flyers T» in one of their stores. She expedited the payment process and even applied a 20% off birthday coupon, which had been sitting in my purse since August. The UPS tracking numbers were emailed to me as soon as my purchase left the warehouse, and I had my brand spanking new shirt soon after.

Wow, South Moon Under — what a turn-​around!
I stopped by last week because they had some awfully cute dresses in the window and I had a promotional offer. My problem had always been that the staff wasn’t responsive during my previous visits, but this time I was warmly greeted as soon as I walked in. There were two really helpful sales associates who took my piles of clothes into the fitting room (I think I tried on about 12 – 15 things!) and they made sure to check in often without ever being annoying.
Even though it got really busy while I was there they never forgot about me or anyone else in the fitting rooms. As a result I bought a dress and a cute pair of earrings. I’m glad I gave South Moon Under another chance!

I LOVE South Moon Under! All of their clothes are so adorable, and I can’t get enough of them. You can always find chic, unique pieces here that you won’t see on every gal in town.
FYI– I found a 15% offer at
(good until ⁴⁄₁₀), that is valid in-​store as long as you show them the offer on your blackberry or print out the offer off the internet. It certainly motivates me to get my butt in the store and stock up on spring clothes! :)

First off — what a beautiful store!
I love the layout, the staff and the prices.
What’s great is that they carry high-​end as well as moderately priced things, so I can go either way at this store.
They do great events as well and sometimes offer 20% off coupons!

I received an invite to go to a private party about a week ago.
Nice layout.
I found a jacket I liked and purchased it.
staff was cool and friendly to me.
girls clothes were more appealing than most of the guys stuff, but that’s just my opinion.