Pound Cake Heaven

The birthday cake is delicious. Icing is perfect.

I’d been meaning to check this place out so when they participated in the Baltimore Ave. dollar stroll I gave them a try. I bought two pieces of cake and they were both terrible. Totally flavorless. One was billed as «7-​Up» flavor, and it just tasted like box cake from a grocery store. On top of this there were two people helping me. The younger woman was really friendly, but the older gentleman with her was just outright rude. Will never go back.

My third visit. Really want this place to be good. In the past, the cake was dry and the frosting tasted very artificial (like crisco). Today the cake was moist but was billed to me as a lemon cake – it was actually, strongly banana (artificial flavoring?) lemon, and it had a few bits of coconut in every bite. I didn’t like it.
On the bright side, the texture was good and the counter person was nice. The piece they gave me was gigantic, but I would have paid the same for a smaller piece with natural flavoring, etc.
Can’t they just make a few cakes with all-​natural ingredients? Seems like a waste of time to bake something that instantly tastes artificial. It kind of justifies all the places that make a big deal about their ingredients, like the Gold Standard (also serves cake). Now I can see why they do it.

The sour cream pound cake is off the chain! Just the right combo of rich sweetness and moisture, with a GORGEOUS crumb. They really do give you a big old slab of this stuff! Delicious!!! This place is honest, non-​pretentious high quality cake.

I went for the second time today because it was Dollar Stroll on Baltimore Avenue and I was walking by the store.
A few suggestions from a neighbor (and home baker) who wants them to succeed: They don’t need to sell 10 kinds of medicre cake (the cake I had the 1^st time was not great and did not have all-​natural frosting).
They need to sell just a few kinds of all-​natural cakes and cupcakes using real butter, eggs, cream, etc. No Crisco, please or artificial vanilla. People can taste the difference. The cake I had today (vanilla with chocolate frosting) was better than the first time – the cake tasted good; the frosting was so-​so (did it come out of a tub?). If they can’t keep a giant cake fresh in time to sell all of it, they should just make smaller cakes! Also, they need a store decorator.
But first they need consistently excellent cake using real cake ingredients. I’ll visit again in a few weeks and see how things are going, and alter my review if they are improving. There’s a market for good cake in my neighborhood if they do a good job. If not, people will just go to Metropolitan Bakery, or the supermarket, which is cheap and about the same quality as what they are selling right now.

Definitely the best value on the Baltimore dollar stroll — HUGE PORTIONS. I just felt like their frosting was too sweet, probably could do without it. But then their cake alone wasn’t amazing… I don’t know, I feel like I was just as much a fan of this as I am of costco pound cake (which is pretty good too in my opinion). At any rate, it’s filling and worth the price

I seek out places according to their specialties and sometimes it takes a little while to figure out what that is especially if no one has made it clear. So for the record, I opened up the books and I wrote down… in ink… Pound Cake Haven under «piña colada.» And I really thought it over because it’s a catch 22. If I don’t tell people… they lose out on that word of mouth business, but if I do then I lose out because it may become too popular. It’s a calculated risk because they can only cut the pound cake so many ways. I’m doing this for the good of the people. I could’ve easily given you a decoy like any one of the flavors Unilocal OG Bruce B mentioned, but I’m being straight up.
This is my neck of the woods, but from anywhere in the city this place is worth the trip for Pina Colada cake. On the downside, they don’t always have it. In that case, I’d say lemon cake is a good runner-​up.
PRO-​TIP: I always take mine home, but for those who want to eat these slices of cake on the go (in the park or something), you have your work cut out for you because they have the SMALL plastic forks. Bring your own… bigger… sturdier forks!

Meh! Carlos is a nice enough guy but the cake was dry. I also wasn’t feeling the presentation and his cake set-​up situation. Supporting local business is dope so it my earnest hope that this place succeeds. Looks like I’ll have to find a new place to stuff my face and satisfy my cake needs.

I was driving up to Baltimore Avenue the other day, and when I passed the fomer site of Elena’s soul food, I bowed my head and said «damn I miss that spot, especially the fried chicken! «
In the next block I came across a big pink truck with the words Pound Cake Heaven written on the side. I looked around and spotted the bakery across the street from the truck. I love Pound Cake, always did, always will.
Inside it doesn’t look that much like a traditional bakery, but that’s because the star of the show is pound cake. All flavors of pound cake were lined up on the counter when you walked in, there’s sour cream, piña colada, lemon, Pineapple Upside Down pound cake, rum raisin, 7 up pound cake, and a huge double layer coconut cake.
, I haven’t had 7 up cake since my mom passed away so you know I had to have that! I also bought a slice of coconut cake.
When I told the guy working there named Carlos that my mother made the 7up cake he said she must be from the south.
Carlos then talked about the cakes and other products like banana pudding, red velvet cake, bread pudding and sugar free cakes. He beckons me to smell the piña colada cake. One whiff an I was taken to Puerto Rico on Luquillo beach with that fruity drink in my hand!
Each slice cost around $ 4 And is a very very large slice. They use quality ingredients and I need to stay away from this place!!! I will try and keep it to one visit a month. But all these skinny people can go everyday! LOL!

Wow what a great addition to West Philly!
This is Pound Cake Heaven’s second location and they have been open for about a month now and if it weren’t for a friend who saw this featured in a
article, I may have missed it!
We came in a large group (which is nothing out of the ordinary for us per se) right before closing and the staff was still friendly and willing to answer any and all questions we had. Although they thought they may have just sold out of their signature butter sour cream pound cake, one of the staff though there could be another hiding in «secret» somewhere so she went and found it! Boy am I glad she did! It is surprisingly light and fluffy, but also moist and full of body at the same time. The butter sour cream flavor is less bold and smack you in your face as the chocolate cupcake and chocolate icing, but with a nice cup of coffee on a cold and quiet Sunday, perfectly balanced.
We also got a slice of lemon pound cake, which was denser and more assertive in flavor, but it absolutely tastes like a pound cake and not simply a lemon cake.
And for the price, although it is not cheap, the portion size is very generous — easily twice to three times the size of any slice of pound cake you would get from a coffee shop/​café.
And as I alluded to above, I also got a chocolate cupcake. It is rich, chocolatey, and moist. And as demonstrated by one of my friends in our group, quite easily inhaled in 3 – 4 bites.
Yeah, sorry the only picture I have is of the butter sour cream pound cake. Yours truly realized halfway through the chocolate cupcake and lemon pound cake that in my excitement, I forgot to do my duty and take photos. So I guess that means I’ll just have to come back and do this again…
*and one important note — if you print out the online article from 1÷10÷14 from
, you get a free cupcake with your purchase so don’t forget to do that!!!