Iovine Brothers Produce

Best produce in town. I’ve lived within 4 blocks of reading terminal market for years now and I couldn’t survive without Iovine. Every other day I make my way over to the market to see what’s on sale. The produce rotates through daily so some things change, but it’s always fresh. It’s starting to get into berry season so today I snagged a 12 oz container of raspberries for just $ 2.50. Most supermarkets charge $ 4 for half that amount.
I don’t really know how else to review this place other than telling you the apples are green, the tomatoes are red and the potatoes are potato color. You just have trust me when I say it’s fresh and that the selection is large. Also, they do give a 10% discount to students on Wednesday and Sunday.

Definitely one of my favorite places to buy produce in the city! I go here regularly and they always have a huge variety of very fresh produce. The prices are usually quite good as well. Being located in Reading Terminal, it tends to get quite crowded but that has never really inconvenienced me while shopping here. They have a great selection of nuts, granolas, and assorted snack mixes as well. The fresh OJ is outstanding, I purchase it all the time. They also have fresh peeled garlic usually for $ 2.99 for a container of it and you get a lot. They even carry milk and eggs. If you’re a student, make sure to go on Sundays or Wednesdays because they give you 10% with your ID!

Wonderful selection of fresh produce and herbs. The dried fruit and nut selection is so vast. Prices are good. Fruits are always sweet and in season. Great prices. Super packed in the weekends so watch out ;)

Hands down my favorite place to get produce in the city!
They have everything and it’s cheaper then a grocery store. I swear, I end up filling up 2 baskets everytime I go and always think it’s going to be twice as expensive as it is.
It gets very crowded on the weekends — which makes it difficult to browse and navigate — so I’d recommend coming on a weekday.
They have a section in the back by the onions where there’s bags of discounted produce.

They have a good selection of fruits and their prices are decent. I come here mostly for the blood oranges and limes. There really isn’t much of a review since I’ve only been here twice but I will check it out in the future.

I am glad there’s a variety of good produce sellers in the city and this one is one of my favorites. Being located at the Reading Terminal Market and easy to get to via the El, rather than driving and an impossible parking situation, this is great.
Their produce is always fresh and very well priced. I love their variety and helpfulness if you are looking for something specific.

In one corner we have Iovine Brothers, in the other we have a grocery shopper. Who will win out in the battle weekly grocery shopping!!!
–ding, ding–
Iovine Brothers has the freshest produce in the market. This place is great to hit up during week in the morning. When I was in school, I would come here at 8am on Mondays and there would be no one so I could easily get my shopping done.
Even though the market is very crowded on Sundays, Iovine Brothers has a student discount. They also have dollar grab bags with slightly overripe products — but still usable! Even with these two things, I still recommend comparing prices with OK Produce (who always have a student discount) to get the best deal.
Many people just notice the produce, a pro tip is to check out their fresh pressed juices that are delicious and the wall of prepackaged nuts and dried fruits. Just keep in mind, Iovine is not always the cheapest when it comes to these products.
In the end, Iovine Brothers can be your one stop shop for your weekly grocery shopping but you might end up spending a little more than you expected.

Love this place. Great variety. Good prices. I wish the place was bigger because it gets packed quite often. Guintas is right across from them.

This is the best place for produce in Philadelphia. Selection is great, the prices are awesome, and the staff are very helpful. Try to come during off-​hours, because the place gets packed. Also, go towards the back of the store (near the exit) where the metal racks are. You can usually find $ 1 grab bags of produce in very good shape.

Shopping for produce does NOT get any better than Iovine’s. Unbeatable prices and a huge, colorful selection of fresh fruits, vegetables, and other healthy goodies that rotate seasonally. As I’m trying to cook more at home and make eating out a treat rather than a habit, shopping at Iovine Bros. has given me new ideas of what to make and is also a great place to buy snacks for home and work!

Great place for cheap produce in center city. The produce is in pretty good shape, and everyone is friendly.
I just wish they had longer hours! It can be challenging sometimes for me to get there before they close after work, but it can’t really be helped since they’re part of the Reading Terminal.

I don’t know why I haven’t always been coming here for my produce. Their selection is wonderful, prices are even better, and the employees are so helpful.
Student discount of 10% on Sundays and Wednesdays. They also have produce marked down at the end of the aisles near the potatoes. It looked like items that they’re just trying to get rid of that day before they go bad.

WHY HAVE I NOT BEEN BUYING MY PRODUCE AT IOVINE SINCE I MOVED HERE?!
Sorry. But all caps were necessary. I’m mad at myself for wasting 2 & ½ years of my life getting produce anywhere else. Great variety, great quality, crazy great prices! I spent $ 35 today for 2 huge bags full of produce, my granny cart was close to overflowing on the walk home. I would have spent AT LEAST twice that at WF, but probably closer to 3x as much. A couple weeks ago, they had ripe bananas, 3 lbs for $ 1. What?! Amazing! Especially since I freeze my bananas for smoothies. Game change right there.
Also notable is the friendly staff. One cashier loved my Fruit & Veggie Dance Party tattoo so much she called her boss over to see it and then she asked to take a pic of it. Clearly, these are my kind of people. Highly, highly, HIGHLY recommend.

For the price and quality of the produce, Iovine is great.
I go here as often as I can to get my fruits and veggies and find myself always spending less money than I expect to. There’s a student discount here on Wednesdays and Sundays — just show your ID (the people at the front will sometimes ask you if you’re a student, but often, they won’t). Also, they accept credit cards. I find their produce slightly more expensive than OK Produce (although it varies), which is the other place I check out when I’m shopping for groceries in Reading, but their fruits and veggies seem more fresh and overall just better here.
There are tons of different places to eat in Reading Terminal Market, but make sure you don’t miss the opportunities to find great produce here as well!

Always come here for produce. The freshest of the fresh!
Great service and wide selection.
Love this location — inside the Reading Terminal Market (always a big draw)! So much to choose from. Go to Iovine and be inspired to make a refreshing salad, sizzling stir fry or hearty stew from their fruit and veg.
Delicious!

I could not believe how inexpensive a week worth of produce could be. I spent $ 19! I magically came on a sunday and got 10% off for being a student. The produce was high quality as well. I live walking distance from the Italian Market but I found my new place at Reading Terminal!

Such a wonderful grocery store! I think it’s the best market in all of reading terminal. The produce is always fresh, and most things are always in stock. I can usually get a week of veggies and fruits for $ 20-​$ 30. It’s incredibly affordable! And just being there makes you fall in love with fruits and veggies all over again.
Student discounts of 10% off on wednesdays and sundays.
It doesn’t get the full five stars because there are many occasions where the fruits have gone bad and haven’t been cleared so just make sure to check everything thoroughly before buying.

A friend mentioned how he stopped buying his produce at TJ’s and started shopping at Iovine Brothers. Not being too enamored with TJ’s either recently, I decided to give this place a try since I wanted to start making some juice.
I was able to stuff 3 reusable grocery bags with fresh fruits and veggies for $ 60. Tons of kale, cucumber, green apples, ginger, lemons, grapefruits, oranges, clementines, tomatoes… etc etc. It was all high quality and pretty fresh, and I liked the fact that I was supporting a local business. The only down side was the several block walk to my car with all of this produce.
I would give it a solid 5 stars if it weren’t for the Jesus pamphlet slipped into my groceries by the cashier. I’m not sure if she could sense my unholiness or if I had atheist written on my forehead that day, but I much prefer to go about my day without any thought towards organized religion.

I live in NJ across the bridge just about 6 miles away from Philly, work a few blocks from Reading Terminal and have come to Iovine Brothers Produce (IBP) a few times for fruits never any other items but TODAY, was a lesson in «This is what it feels like when you don’t pay toooo much!
Had b/​fast at RT and decided to pick up a few items at IBP, while there so we could avoid going to our favorite luxury organic market. Well, slap my butt and call me Silly… Who knew the prices here were so low? Clearly, all but me.
I purchased fruit & veggies to include sweet potatoes, Brussel sprouts, mixed greens, arugula, 3 types of apples, bag of Halos, sesame oat bran sticks, raspberries, blackberries, grapes, strawberries, bananas, a slice of watermelon, mango and broccoli all for under $ 40.?! What? I am so sold on this place.
Yes, it is small, aisles are narrow, and so it can be cramped but for the prices you get here, can’t be beat. A few items I was able to snag for $ 1 and a couple others were under $ 3. The fact they use a local farm for their produce gets them even more appreciation.
I’m sold and this place will definitely be a part of the weekly errands, just need to come early to get a good parking spot.

Bi-​weekly I make a trip to Ivonine’s to buy all the produce for my family. I have never shopped anywhere in the city with better prices and their employees are always so helpful. The only problem I have is that it’s all so affordable I buy WAY too much for just the two of us! Luckily for my friends this means I have dinner parties all the time. When our guests rave about the food – I always make sure to tell them the veggies and fruits came from Iovine’s!
Screw Whole Foods! Shop Farmers’ Markets! Iovine’s FTW!!!