I had a gift card for this spa and was looking forward to my massage as I have been running in road races in the recent months and my body was screaming to get rubbed down. Pura Vida has(from what I have heard) been around for some time, but just moved to this location in the last several months. Though it is outside of the center of town I personally like the drive… Fairview is a hidden gem in the WNC mountains. The Owner, Kelly Miller-Cooper, has many years of experience as evidence of all the certifications and certificates in the main waiting area. She is a professional massage therapist and made me feel at ease the moment I walked in. I HIGHLY recommend reservations as she is booked solid and it took several emails to coordinate a time that worked with both our schedules. There is a waiting room, small bathroom, and 3 massage rooms. I had my massage in the first room by the waiting room. It had all the bells and whistles of a big spa… a heated massage table, lovely quiet music in the background… heated steamed towels along with a chair to place your clothes. As for the massage… Kelly was thorough and slowly moved along my body making sure to address areas she felt need a little more attention. I enjoyed my hour massage and after it was complete she helped me understand areas she thought needed some additional work… showing her thorough knowledge of human anatomy and physiology, along with many years studying the effects of various massage techniques, for me she was an expert in relieving my tension and pain. I’d highly recommend her!!!