Buying a hearing aide is both frightening and a blow to the ego. It’s nice to deal with someone that is concerned with your well being and making sure things are right for you. Colin Riordan at Beltone is the best. I’ve known him for years in another professional context and felt comfortable asking him the truth about hearing aids more than anyone else when my father’s hearing got worse. My father was suffering from Multiple Myloma and his hearing was deteriorating and he was really struggling talking over the phone. over the phone. Ultimately, his hearing issues were solved by changing his medication, and when I talked to Colin, we talked about what Beltone hearing aids could and could not provide and I felt very comfortable talking to him. He is a great resource with tons of integrity. He will only help you or «close» you on a hearing aid if you truly want one or need one.