ROYCE’ New Jersey

I can’t eat chocolate, but my boyfriend said their chocolate is realllyyy good. They’re expensive, but worth it! The chocolates just melts in your mouth and brings you to wonderland, haha! The staffs are very friendly and allows you to try any flavors you wanted. Since it’s the holidays season, these boxes are chocolates are going to be great gifts. OH, they had a promotion if you checked in, you get a free box of chocolate (not sure if it’s still going on, but it doesn’t hurt to try!).

Yay coz they opened a branch inside mitsuwa! These chocolates are so good! Yes, they’re pricey but so worth it. A bought some for Christmas gifts and the lady wrapped them for me so thanks!

Awesome chocolates
Friendly staff, picked some up for my sisters wedding and every one loved it.
You have to try the green tea flavor it is ridiculously good :)

These days things tend to get pricey for no other reason other than exclusivity and inflated elitism…
This is not the case here.
Sure you can get cheap chocolate, hey you can go to the register at a supermarket and get a Hershey’s bar for under a buck. Go… Knock yourself out.
I don’t tend to indulge in chocolate or really sweets at all anymore, but this place has made me do a double take on chocolate.
Situated inside a cozy alcove of the Mitsuwa marketplace stands a bastion of cocoa flavor, well stocked and organized with simple yet attractive packaging.
This is where I experienced what is now my favorite chocolate. I usually partake in 90+ percent dark chocolate but they had a very generous tasting policy that I partook in. I tried all the samples and decided the au lait was where I wanted to be. They quickly packaged it and even provided a refrigerated bag and small cold packet so it wouldn’t melt. Everyone there was quite friendly and helpful, that it made the interaction that much better.
So to summarize.
You like chocolate? Yeah you do?
Go there
Get some
Is it cheap? Nope… but it’s so worth it!
It’s not no hard casing so it’s soft and melts in your mouth!
Almost forgot! They have chips and other things dipped in chocolate. Next time I’m trying those!

The very best chocolate I had in a very long time

Love their chocolate so much. Champion flavor is my favorite. Don’t like the mocha. Too sweet.

Great service. They are super helpful on shipping and chcolate themselves! The machha white chcolate is great and melts in your mouth like a truffle! I would prefer it to be more bitter though.

Such delicious chocolate! I’m totally getting my gift chocolates here, so happy it’s in one of my favorite places, Mitsuwa!

The staff were knowledgeable of its products and had samples to take the experience to a whole different level! Thanks ladies!

I love royce chocolates! They are melt in your mouth deliciousness. The staff there was very very friendly, and helpful. They asked if I wanted to try any flavors but I already knew what I wanted. There was also a promotion for a free box of matcha white chocolates which was awesome! They just recently opened I believe, and I will definitely be coming back! The staff was very very nice and Royce’s quality is always consistent.
P. s. They will provide a little dry ice of some sort to keep your chocolates from melting if you are traveling. Love it!

I just died and went to Japanese chocolate heaven! Yep! I’m writing this review from up above.
Okay jokes aside, I am a ROYCE’ chocolate lover for life! Their Nama chocolates are so soft and creamy you must savor each piece ever so sloooooowly. And yes they give samples.
Now, those who know me, know that I don’t have a sweet tooth. I have sweet TEETH! So I went here with a game plan. I visited their site prior with a few things in mind I was going to give as gifts and possibly one for myself. (Valentine’s splurging) Definitely wanted to leave with a Nama, and maybe cookies or wafers as gifts)
While in the store I sampled the Nama «Maccha» (green tea) and the Nama «Bitter» (dark chocolate with Hennessy V.S.O.P) The maccha was just as delicious as I expected it to be. Creamy green tea flavor that was more sweet than bitter.
And for the Bitter, don’t dismiss this by the word «bitter» for the Nama Bitter. In this case it’s used to give the distinction that it’s a dark chocolate. This one was another winner.
AAAH!!! What to do! I was set on leaving with the Maccha and Gianduja and now I had to make decisions. I ended up leaving with a Nama Gianduja (hazelnut and almond) as a gift and the Bitter for myself. Another item I purchased as a gift were the Baton Cookies (coconut). At the time of my visit (yesterday ²⁄₁₃), they only had the strawberry wafers in the store and I had my eye on either purchasing the Tiramisu Cream, Hazel or Maccha wafers. Maybe it was a good thing they didn’t have them or else I would’ve spent even more!
In total all three came to a bit under $ 60 which I know is A LOT to spend on 3 items of chocolate that will most likely be devoured in a couple of days… But seriously… SERIOUSLY! When something is worth it, it’s worth the splurge. And ROYCE’ chocolates are SERIOUSLY WORTH IT!
They beautifully wrap Nama chocolates with an ice pack to keep it cool while in travel (must put in fridge as soon as you can) and in their signature red bags with gold trimmings.
Extremely friendly staff who are just as passionate as chocolate as myself. And why shouldn’t they be, working in this wonderful establishment.
Welcome to NJ ROYCE’. I will visit often!

It only made sense to have a ROYCE’ boutique here in Mitsuwa. The best chocolate in Japan definitely needs to be united with mochi, matcha drinks, sake and sashimi.
The shop recently opened on February 6^th, 2015. I came on opening day and they had a few limited edition products for Valentine’s Day. The place was well stocked, all the nama chocolates were available, prices are the same as they are in NY but I think tax is lower here. There were atleast 4 staff members assisting me, I was surprised to see so many people but I guess it’s opening day, it’s better to be overstaffed than understaffed. I ended up getting their Gianduja nama chocolate, their kir royal was really good too but I preferred the aftertaste of gianduja. At the moment they’re doing Valentines’ day themed packaging, so everything is either red or pink.
NJ is quite lucky now that ROYCE’ has joined the Mitsuwa family. Now I can really complete my japanese grocery haul when my cravings for sushi and nama chocolate kicks in!