this is a very clever invention — it’s like viagra for balloons! it’s a device to keep your floating balloons up. permanently up if you like! or at least, for as long as your event is(which could be hours, like a wedding… or days for like a retail sale). that means no getting expensive tanks of helium, or no running to store /florist for helium balloons just hours before your event while you hope the balloons stay afloat and don’t lose their bounce. i was at a family birthday party when i saw these. what they are, are flexible sticks that hold balloons up. but because they are decorated in ribbons or other stuff, you don’t see them, you don’t know a device to decorate and hold the balloon up is there — you simply think the beautiful bouncy balloons are floating! my niece made table decorations for the event and told me that she could make the balloon part of it days in advance instead of last minute cramming and rushing, because when the balloon is on the aerostem stick, it just stays up as long as you like. so this part of her decorating duties she could to do well in advance, so these were crazy convenient and a time saver!!! i like that they gave height to the centerpieces too, so you could see past /around them. i have been to weddings and parties where they’ve had dramatic table centerpieces but they were so big and wide you could not see over them to whoever was sitting across the table! because these hold balloons and decorations up high, you avoid that problem. anyway i’m all for nice economical stuff. that’s why some Unilocalers have said i’m crazy cost-concious.(okay… they said i was cheap! but they’re wrong hahah. i just want bang for my buck… baby!). these were a very inventive, and fairly inexpensive, way to get some balloon decorations up in the air and keep them up! because these balloon stems are reusable, that makes them even better. buy once, use forever. anything green to me is good!