Fisher-Price

This place is cool if you have «wee ones» running amok in your home. The prices are reasonable.“Little People” rule! I can honestly say pricing is decent. I’ve compared prices here versus big box stores and I would prefer to buy here.
If you are forced to visit this toy store please feel comforted by the fact that there are tons of other places in East Aurora to make your visit worthwhile. Enjoy your brief toy incarceration and break free to visit the other local vendors!

I’ve been to the F-​P store more times than I care to count! My kids love it there. I always seem to find something there. They have an amazing selection of Little People that you can buy individually ($ 1 – 2 a piece) They also have weekly deals that are usually a great value. There is even a special «hot line» number you can call to get the weekly deals on the phone if you want to check them out before you come down. The clearance room always has some great deals and they have mattel stuff too so there are plenty of Barbies and board games. Definitely a good place to shop if you are looking for FP toys. They also frequently have 25% off coupons (on full price items) in the local penny savers and other free local papers. There is a frequent buyer card too that they punch for every $ 5 spent… with 6 yr old twins, I have filled a lot of those cards! If you go during Christmas they have a very cute display out front. And it’s very close to the heart of East Aurora with tons of things to do.

Like all toy stores, Fisher-​Price is a fun place to be! They have displays and demonstrations, so there’s a lot of stuff to fool around with. My favorite is the robot Dinosaur. I would love to see a kid running around in there, going wild. However, I only ever see adults in there. It is a good place to stop off if you need to buy a toy for someone.
The full priced items are pricey. But there is a room in the back filled with discounted items. Not all the toys are for little kids. They sell collectible items too. They have collectible dolls based on TV and movies. I stopped by to see if they had the Mad Men dolls, but they didn’t. Oh, well.
The reason I gave it only three stars is because the store has been slowly declining. They recently closed a toy museum that was connected to the toy store. I loved that museum! I miss seeing all the old toys and doll houses. I wish I had taken some photos when I had a chance.
Another reason for only three stars? It breaks my heart that they no longer make toys in the USA. I cannot describe how devasted I am with that, especially since they had to recall all those toys that were made with lead paint. Did they not learn their lesson yet? They should make their toys in the USA were they are safe and free of poison.